March 13, 2025 • 9 mins
Why does choosing audio over video make sense for some of us? I had an insightful chat with an agent, and it dawned on me that perfection isn't the key—consistency is. This realization came as I reflected on habits I've built, like reading daily, which felt manageable and impactful without overwhelming expectations.
Today's journey delves into my decision to stick with audio for my podcast, and not just out of convenience. It's about creating content consistently and repurposing it, like training AI to think like me. As Russell Brunson's journey inspired me, finding a rhythm in daily publishing has become invaluable, helping refine both content ideas and message delivery over time.
In this episode, you'll discover more about my ad experiments with AI, from generating lead magnet content to refining ad performance metrics. It's an evolving process, aiming to naturally lead potential clients to engagement—without feeling contrived or hurried.
I'm excited to share these experiences with you and hear your thoughts. Swing by our Facebook group to continue the conversation, dive into the 7-Day Funnel Challenge, or explore what eXp offers. Let's grow and learn together!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Alexa (00:00):
So the other day I was talking to one of our agents and
she was like, I've beenlistening to your podcast and
I'm just curious, like, whyaren't you doing it as video?
Like why are you only doingaudio?
And so I was like you know what?
That's?
A great question and a perfectpodcast topic idea.
And so it really comes down tofor me, is consistency right,
like I used to be the personwhere it was like everything had
(00:21):
to be perfect before I evenstarted something, and last year
I went through this process ofI read the whole Bible, right,
and so when I started it waskind of like, let's just see if
I stay consistent to this.
And then I really built a habitaround it and I started to see
how that consistency like justdoing a little bit every single
day made a really big impact andit didn't feel overwhelming.
(00:43):
It wasn't something that, like,I dreaded because it was only
15 minutes or so, but, like theconcept of having to sit down,
make sure that I'm all made up,make sure my hair is done, like
right now I'm recording this inleggings and a sports bra and my
hair is pulled back in a clipand I have no makeup on and I
definitely just do not want tobe on camera, right.
(01:03):
So like, yes, would video bebetter?
100%, there's no debating that.
But the reality is, if I waiteduntil I was ready to do this as
video, it would never happen,right?
Or it would happeninconsistently, because I'd have
to look perfect and feelperfect and want to be on camera
and have the lighting right anddo all the things in order for
this podcast to happen.
(01:24):
So instead I just decided thatit was just going to be audio
and it wasn't going to be asgood as video, but it was still
going to work, and so that waskind of my mindset going into
this.
And then the other thing was totake the transcripts from this
podcast and be able to repurposethem, not just for content, but
also to train my AI, so that myAI knows how to think like I do
(01:47):
, knows how to explain thingslike I do, knows how I talk,
knows the language patterns Iuse, knows the quirky things
that we talk about, like hightech and high touch and the
different types of funnels andthe different phases of the
client experience and all theselike things that are nuanced,
right.
So I figured if I was gonna bepublishing every day.
I might as well also beuploading that into our AI to
(02:08):
train, so that way.
I don't know exactly what waysI'm going to use that yet, but I
know that that's going to bevaluable at some point.
And the reason I decided tostart doing this every single
day is because when I first gotinto funnels, I read all of
Russell Brunson's books, likeDotcom Secrets, expert Secrets,
traffic Secrets the wholeshebang.
Loved all of them, but one ofthe things that I found that I
(02:29):
was so resistant to was in thebeginning of Expert Secrets.
He talked about how importantit was to number one, build an
audience, and, number two, getgood at delivering your message,
and so he talked about how hestarted a podcast called
Marketing in your Car.
When he was getting ready tolaunch ClickFunnels and it was
literally what I'm doing rightnow he was willing to sit down
(02:50):
and talk to the audio for 10minutes a day, right, and from
the time it took to get from hishouse to his office, and so he
was able to stay consistent thatway, and it was something that
was just like super easy toreligiously do and never forget
that you were going to do itRight, and so that was what it
came down to.
And the reason he says topublish every day is because if
(03:11):
you're going to be someone who'sa thought leader, if you're
going to be someone who's anexpert in your space, that your
message needs to be getting outthere every single day.
You have to be communicatingyour message every single day.
So do we do that with leadgeneration?
Yes, of course, but to do thisin 10 minutes or 15 minutes or
whatever it is, every single dayyou're going to find that, a
(03:32):
you start thinking about contentideas all the time and, b you
get really good at, like I said,delivering that message.
And so every conversation thatyou're having, like the one I
had with our agent the other day, when she asked why I only do
this as audio, became oh well,that's a content idea, right?
So this just becomes kind of aconversation with your audience,
with the people who want towork with you, who want to do
(03:54):
business with you, rather thanjust saying I'm only going to
create content when I havesomething to sell, and so that's
kind of the mindset behind that.
Now, just to be clear, like I'mnot here to tell anybody what to
do, like this podcast really isnot for that.
What I'm really building thisplatform for is to share.
These are the things that I'mtesting and eventually we're
(04:14):
going to start bringing on someof our agents to share what
they're testing and what they'reworking on and how things are
going for them, so that way youcan learn and maybe learn from
some of my mistakes.
Like I've been very transparentand very honest from the very
beginning that, like I don'thave it all figured out right,
like I don't know everythingabout funnels, but what I do
learn and what I do know, Ialways love to share.
And when something does work,I'm like, hey, guys, you got to
(04:37):
go do this.
And when something does work,I'm like, hey, guys, you got to
go do this.
And when something doesn't work, it's like, oh man, I really
thought it was going to.
Or you know, like, ok, maybe weneed to step away from that or
maybe we just need to continuetweaking.
And in that same vein, in thatsame breath, I talked about, on
the last episode, my adexperiment that I have going on
right now with ChatGPT, and so,if you missed that episode
summary version is the fact thatI basically had AI help me
(05:01):
write a lead magnet.
So I gave it all of my casestudies.
I told the stories about it.
It put together the actual copyfor the lead magnet.
I sent that over to my designer.
She had that designed.
I just did another lead magnetmyself in TypeSet, which uses AI
to help you design, which wasreally cool as well.
So if you wanted to do it thatway, perfectly awesome.
(05:21):
And then I had AI start draftingmy ads, and so I just wanted to
give you some quick statsaround what we're doing right
now.
Okay, so the AI said that,based on my click through rate
meaning when somebody sees my adon Facebook, what percent of
them are clicking through to thead right now I'm at 1.9%.
The goal is 2%, so that hassteadily increased.
(05:42):
From like 0.7% we're now at 1.9, and so we're almost there,
right?
So once that number hits 2%,then the recommendation from
Victor, my AI bot that's helpingme with this, is to start A B
testing the ad, so start usingother variations of this ad.
In terms of lead gen.
So right now we're gettingleads for about $9.80 a lead.
(06:03):
I'm only running this for $20 aday.
It's been five days, so we'vegenerated 10 leads, and so, now
that we know that the ad isworking itself right like that,
the leads are coming in, all themetrics for the ad itself are
working, now it's time to pivotand focus on getting them to
actually book a discovery callon my calendar.
And so this is going to be thepart that, like I have not
(06:24):
played with ads before, so thisis well.
I'm not gonna say I've neverplayed with them.
I've never done it in this way,where the goal was to get them
to actually book a call on mycalendar.
Now, victor, my AI bot, has setthe goal that 10 to 15% of
people who opt into the ad willbook a call on my calendar.
So that does still mean thatI'm still calling them, but in
(06:45):
most cases, most of them don'tanswer.
But I am still calling them, soin a lot of cases they don't
answer.
We have a 10-day outreachsequence that I had AI write,
which includes texts and emails,and so I am seeing that they're
opening the emails.
They're not responding to theads yet, and so there has only
been, I think, two of the daysthat I actually called the leads
, because today is Monday, andso I'm going to go do that later
(07:07):
today and I'll let you know howthat goes.
But now the focus here is tobuild my pipeline of people who
are interested in inheritedproperty.
Right, like that means thatthey're probably gonna be more
at the middle of the funnel,meaning that there's probably
gonna be a little bit of nurturetime.
That has to happen beforethey're ready to book the call
on my calendar, which is okay.
But as we continue to grow thisand as we continue to scale up,
(07:30):
I wanna see what those numberscome out at.
Right, because there's always apopulation of people who are
shopping for a specific thing.
So right, because there'salways a population of people
who are shopping for a specificthing.
So I know that there's going tobe some portion of them that
are going to end up bookingcalls on my calendar, and then
the goal is to take listingsfrom there.
So, again, this is all anexperiment.
I don't have any more dataother than what I'm giving you
right now, but what I will sayis that right now we're working
(07:52):
on getting those people to bookcalls on my calendar, and so
tomorrow I'm going to come back.
I'll give you an update on howthose conversations went.
Like I said, we only have 10leads right now, so it's not
like there's a huge pool ofpeople to pull from.
We're looking at 10 to 15% whoare booking calls on the
calendar.
So literally out of those 10,ideally one of them would book a
call on the calendar.
That might take another sort ofsegment of 10 in order to start
(08:14):
getting to the point of helpingus understand exactly what we
need to do to get them booking.
But overall, this ad experimenthas been really cool and has
saved me so much time in tryingto figure out what to write,
what to put in the fields, whatto say for the ad, all that fun
stuff.
And so now we're just continuingto tweak until we get them
booking calls in my calendar.
(08:35):
And so if I can get to thepoint where for every 10 leads
that are coming in, one of themare booking a call, and then my
estimation is about half of thepeople that book a call on my
calendar will let me come overand do a property walkthrough,
which will turn into about oneto two listings.
So let's say, for six or $700 amonth, so about $20 a day my
(08:55):
goal is to take a listing.
So, given my experiment, if allhappens correctly by the end of
this 30-day experiment, Ishould take a listing.
Now I don't know exactly ifthat's going to happen.
That may take a month or two oftweaking and testing to get to
that sort of number, but I'mgoing to share everything along
the way.
So, with that in mind, asalways, join our daily Facebook
discussion and I will see you inthe next episode.
So the other day I was talking to one of our agents and
she was like, I've beenlistening to your podcast and
I'm just curious, like, whyaren't you doing it as video?
Like why are you only doingaudio?
And so I was like you know what?
That's?
A great question and a perfectpodcast topic idea.
And so it really comes down tofor me, is consistency right,
like I used to be the personwhere it was like everything had
(00:21):
to be perfect before I evenstarted something, and last year
I went through this process ofI read the whole Bible, right,
and so when I started it waskind of like, let's just see if
I stay consistent to this.
And then I really built a habitaround it and I started to see
how that consistency like justdoing a little bit every single
day made a really big impact andit didn't feel overwhelming.
(00:43):
It wasn't something that, like,I dreaded because it was only
15 minutes or so, but, like theconcept of having to sit down,
make sure that I'm all made up,make sure my hair is done, like
right now I'm recording this inleggings and a sports bra and my
hair is pulled back in a clipand I have no makeup on and I
definitely just do not want tobe on camera, right.
(01:03):
So like, yes, would video bebetter?
100%, there's no debating that.
But the reality is, if I waiteduntil I was ready to do this as
video, it would never happen,right?
Or it would happeninconsistently, because I'd have
to look perfect and feelperfect and want to be on camera
and have the lighting right anddo all the things in order for
this podcast to happen.
(01:24):
So instead I just decided thatit was just going to be audio
and it wasn't going to be asgood as video, but it was still
going to work, and so that waskind of my mindset going into
this.
And then the other thing was totake the transcripts from this
podcast and be able to repurposethem, not just for content, but
also to train my AI, so that myAI knows how to think like I do
(01:47):
, knows how to explain thingslike I do, knows how I talk,
knows the language patterns Iuse, knows the quirky things
that we talk about, like hightech and high touch and the
different types of funnels andthe different phases of the
client experience and all theselike things that are nuanced,
right.
So I figured if I was gonna bepublishing every day.
I might as well also beuploading that into our AI to
(02:08):
train, so that way.
I don't know exactly what waysI'm going to use that yet, but I
know that that's going to bevaluable at some point.
And the reason I decided tostart doing this every single
day is because when I first gotinto funnels, I read all of
Russell Brunson's books, likeDotcom Secrets, expert Secrets,
traffic Secrets the wholeshebang.
Loved all of them, but one ofthe things that I found that I
(02:29):
was so resistant to was in thebeginning of Expert Secrets.
He talked about how importantit was to number one, build an
audience, and, number two, getgood at delivering your message,
and so he talked about how hestarted a podcast called
Marketing in your Car.
When he was getting ready tolaunch ClickFunnels and it was
literally what I'm doing rightnow he was willing to sit down
(02:50):
and talk to the audio for 10minutes a day, right, and from
the time it took to get from hishouse to his office, and so he
was able to stay consistent thatway, and it was something that
was just like super easy toreligiously do and never forget
that you were going to do itRight, and so that was what it
came down to.
And the reason he says topublish every day is because if
(03:11):
you're going to be someone who'sa thought leader, if you're
going to be someone who's anexpert in your space, that your
message needs to be getting outthere every single day.
You have to be communicatingyour message every single day.
So do we do that with leadgeneration?
Yes, of course, but to do thisin 10 minutes or 15 minutes or
whatever it is, every single dayyou're going to find that, a
(03:32):
you start thinking about contentideas all the time and, b you
get really good at, like I said,delivering that message.
And so every conversation thatyou're having, like the one I
had with our agent the other day, when she asked why I only do
this as audio, became oh well,that's a content idea, right?
So this just becomes kind of aconversation with your audience,
with the people who want towork with you, who want to do
(03:54):
business with you, rather thanjust saying I'm only going to
create content when I havesomething to sell, and so that's
kind of the mindset behind that.
Now, just to be clear, like I'mnot here to tell anybody what to
do, like this podcast really isnot for that.
What I'm really building thisplatform for is to share.
These are the things that I'mtesting and eventually we're
(04:14):
going to start bringing on someof our agents to share what
they're testing and what they'reworking on and how things are
going for them, so that way youcan learn and maybe learn from
some of my mistakes.
Like I've been very transparentand very honest from the very
beginning that, like I don'thave it all figured out right,
like I don't know everythingabout funnels, but what I do
learn and what I do know, Ialways love to share.
And when something does work,I'm like, hey, guys, you got to
(04:37):
go do this.
And when something does work,I'm like, hey, guys, you got to
go do this.
And when something doesn't work, it's like, oh man, I really
thought it was going to.
Or you know, like, ok, maybe weneed to step away from that or
maybe we just need to continuetweaking.
And in that same vein, in thatsame breath, I talked about, on
the last episode, my adexperiment that I have going on
right now with ChatGPT, and so,if you missed that episode
summary version is the fact thatI basically had AI help me
(05:01):
write a lead magnet.
So I gave it all of my casestudies.
I told the stories about it.
It put together the actual copyfor the lead magnet.
I sent that over to my designer.
She had that designed.
I just did another lead magnetmyself in TypeSet, which uses AI
to help you design, which wasreally cool as well.
So if you wanted to do it thatway, perfectly awesome.
(05:21):
And then I had AI start draftingmy ads, and so I just wanted to
give you some quick statsaround what we're doing right
now.
Okay, so the AI said that,based on my click through rate
meaning when somebody sees my adon Facebook, what percent of
them are clicking through to thead right now I'm at 1.9%.
The goal is 2%, so that hassteadily increased.
(05:42):
From like 0.7% we're now at 1.9, and so we're almost there,
right?
So once that number hits 2%,then the recommendation from
Victor, my AI bot that's helpingme with this, is to start A B
testing the ad, so start usingother variations of this ad.
In terms of lead gen.
So right now we're gettingleads for about $9.80 a lead.
(06:03):
I'm only running this for $20 aday.
It's been five days, so we'vegenerated 10 leads, and so, now
that we know that the ad isworking itself right like that,
the leads are coming in, all themetrics for the ad itself are
working, now it's time to pivotand focus on getting them to
actually book a discovery callon my calendar.
And so this is going to be thepart that, like I have not
(06:24):
played with ads before, so thisis well.
I'm not gonna say I've neverplayed with them.
I've never done it in this way,where the goal was to get them
to actually book a call on mycalendar.
Now, victor, my AI bot, has setthe goal that 10 to 15% of
people who opt into the ad willbook a call on my calendar.
So that does still mean thatI'm still calling them, but in
(06:45):
most cases, most of them don'tanswer.
But I am still calling them, soin a lot of cases they don't
answer.
We have a 10-day outreachsequence that I had AI write,
which includes texts and emails,and so I am seeing that they're
opening the emails.
They're not responding to theads yet, and so there has only
been, I think, two of the daysthat I actually called the leads
, because today is Monday, andso I'm going to go do that later
(07:07):
today and I'll let you know howthat goes.
But now the focus here is tobuild my pipeline of people who
are interested in inheritedproperty.
Right, like that means thatthey're probably gonna be more
at the middle of the funnel,meaning that there's probably
gonna be a little bit of nurturetime.
That has to happen beforethey're ready to book the call
on my calendar, which is okay.
But as we continue to grow thisand as we continue to scale up,
(07:30):
I wanna see what those numberscome out at.
Right, because there's always apopulation of people who are
shopping for a specific thing.
So right, because there'salways a population of people
who are shopping for a specificthing.
So I know that there's going tobe some portion of them that
are going to end up bookingcalls on my calendar, and then
the goal is to take listingsfrom there.
So, again, this is all anexperiment.
I don't have any more dataother than what I'm giving you
right now, but what I will sayis that right now we're working
(07:52):
on getting those people to bookcalls on my calendar, and so
tomorrow I'm going to come back.
I'll give you an update on howthose conversations went.
Like I said, we only have 10leads right now, so it's not
like there's a huge pool ofpeople to pull from.
We're looking at 10 to 15% whoare booking calls on the
calendar.
So literally out of those 10,ideally one of them would book a
call on the calendar.
That might take another sort ofsegment of 10 in order to start
(08:14):
getting to the point of helpingus understand exactly what we
need to do to get them booking.
But overall, this ad experimenthas been really cool and has
saved me so much time in tryingto figure out what to write,
what to put in the fields, whatto say for the ad, all that fun
stuff.
And so now we're just continuingto tweak until we get them
booking calls in my calendar.
(08:35):
And so if I can get to thepoint where for every 10 leads
that are coming in, one of themare booking a call, and then my
estimation is about half of thepeople that book a call on my
calendar will let me come overand do a property walkthrough,
which will turn into about oneto two listings.
So let's say, for six or $700 amonth, so about $20 a day my
(08:55):
goal is to take a listing.
So, given my experiment, if allhappens correctly by the end of
this 30-day experiment, Ishould take a listing.
Now I don't know exactly ifthat's going to happen.
That may take a month or two oftweaking and testing to get to
that sort of number, but I'mgoing to share everything along
the way.
So, with that in mind, asalways, join our daily Facebook
discussion and I will see you inthe next episode.
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