36. How Getting Back to Basics Boosted My Real Estate Game

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🚀 “Caught in the whirlwind of shiny new funnels, I realized we often overlook the foundations that truly matter.” Join me as I dive into a revelation that's reshaping how real estate agents approach client relationships.

In today's episode, I unpack the importance of nurturing your existing database over jumping to the latest lead generation trend. It's a journey back to basics, reinforcing the value of relationships that strengthen your business's core.

We'll explore our upcoming Orbit Pluto plan, tailored for agents eager to solidify their foundational skills and improve their database nurturing strategies. Get ready to understand why sometimes, less is more when it comes to high-tech solutions.

Looking for more insights and strategies? Join our Business Systems for Realtors Facebook group to engage in the conversation. Stay tuned as we bring those foundational skills to life! 🌟

Episode Transcript

Alexa (00:00):
there are so many agents that I talk to that are so
excited about funnels.
They see it like the next shinyobject, if you will.
And what I find is that a lotof those agents and this may
apply to you and it may not, Idon't know but they get excited
about the lead generation, theyget excited about the potential
of funnels, but they don't evenhave the foundation and basics

(00:24):
in their business.
And so we're actually going tobe rolling out a light version
of orbit and, as corny as we are, we're going to name it orbit
Pluto.
It's going to be called ourPluto plan because Pluto is
still the smallest planet, andif you're going to say that
Pluto is not a planet, then youknow what?
Maybe you're just not the agentfor us.

(00:45):
I'm totally kidding.
But the Pluto plan is going tofocus on agents who just need
the foundation, they just needthe basics.
They really need to go dig intotheir database and they need to
focus on nurturing thatdatabase.
The only funnel that's going tocome with it is our 15 minute
consult funnel.
Now, before you getdisappointed by that, when I
first started doing funnels andfirst started playing with them,

(01:07):
this was actually the funnelthat I started with and I didn't
even have buyer or sellerconsult funnels or any of that
for a very long time.
It literally just started ashaving the link to send people
to to schedule the 15 minuteconsultation.
And so our Pluto plan is goingto be very much focused on
getting you in the habit ofnurturing your database,

(01:28):
building those relationships,continuing to focus on the
database first, right.
So it'll include all of ournurture plans.
It's going to include theorganization setup for your
database.
For a lot of agents who arecoming from Follow up boss, this
is going to feel very familiar.
This plan is going to offer alot of the same functionality as

(01:48):
follow up boss does.
Now we're still going to keepour main plan, which we haven't
decided if we're going to callMars or Earth probably Mars just
to keep it fun and that plan isgoing to focus more on lead
generation.
So leaning more into our leadfunnels, leaning into onboarding
clients, leaning into the admanager a lot of the

(02:08):
functionality focused aroundgrowing the business, right.
So think about tier one, Pluto,focused on running your
business better.
Tier two is about growing yourbusiness and leveraging a little
bit of AI.
That plan is going to be ourcore plan and that option is
going to focus on really justadding leverage to your business

(02:29):
.
We do have some plans for athird tier that's going to be
all in, focused on AI, whereyou'll be able to update your
database and everything usingjust AI, and that plan we're
probably going to call Jupiteror Saturn or one of the other
big planets I don't know yet,but, as you can tell, my
astronomy nerd self is having afield day with the names over

(02:50):
here.
But my point in sharing all ofthis is the fact that most
agents are trying to hop fromplatform to platform, hoping
that something is going to getthem the results they're looking
for, when in reality, it's notthat you need more leads, it's
not that you need shinierfunnels, it's that you just need
to go into your database andfocus on the relationships that
are actually going to get you toyour goal.

(03:12):
Right, Like having the verybasic, bare bones focus of
building better relationships.
That is going to take you sofar before you ever even need to
start leaning into funnels andall the advanced fancy stuff.
Right For agents that are likeokay, I have my database
organized, I'm killing it.
Now I'm ready to focus on more.

(03:32):
Now I'm stepping into thatstate of like.
I have the bandwidth to sign onmore clients.
That's when we start focusingon the funnels.
But for the agents that are justtrying to build some momentum,
you don't need the funnels, youdon't need the fancy stuff, you
just need to get into yourdatabase, and so that's what our
Pluto plan is going to focus on.
So we're going to be looking atrolling this out in the next

(03:53):
couple of weeks.
So keep an eye out for that,and I just wanted to give you
the heads up.
So, with that in mind, that isthe episode for today.
I look forward to chatting withyou in the next.