As we head into 2025, Kate and Jonathan discuss some of the top retail media trends of 2024. There is rapping (no really) and ‘wrapping’ up of topics including the rise of in-store, the eyes on connected television (CTV) and the drive for data. The duo look ahead to 2025 with the What’s in Store for Retail Media Networks event at NRF 2025 just around the corner. We will see you in the New Year.
Theme 1: The Rise of In-Store
Tesco
https://www.retailgazette.co.uk/blog/2024/10/tesco-ads-location/
https://www.retailgazette.co.uk/blog/2024/08/retailers-retail-media/
https://www.grocerygazette.co.uk/2024/10/15/co-op-300-digital-media-screen/
Basic-Fit
https://www.prn.com/news/prn-appointed-to-add-muscle-to-basic-fit-retail-media-network/
Hyvee
https://progressivegrocer.com/hy-vee-beefing-store-retail-media
Pharmacies
Seven Eleven
https://www.cspdailynews.com/technologyservices/7-eleven-expanding-gulp-radio
Theme 2: Connected Television
https://retailmediaworld.com/?s=CTV
Walmart & Vizio
https://variety.com/2024/digital/news/walmart-closes-vizio-acquisition-1236233418/
Theme 3: Data - Loyalty & More
https://retailmediaworld.com/category/loyalty/
https://internetretailing.net/700-accessorize-products-available-for-25-minute-delivery/
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