Google Ads is rolling out a new AI-powered feature called AI Max — and it could signal the next big shift in how search campaigns are run.
In this episode of What’s Hot in Digital, James is joined by WHD’s Google Ads Specialist, Brent Neale, to break down everything we know about AI Max so far, how it compares to Performance Max and DSA, and what advertisers should expect once it’s live.
This isn’t just another feature — this could change how you structure your search strategy entirely.
What we cover:
- What AI Max is and how it differs from standard Search and DSA
- Why Google is pushing further into automation and AI
- How AI Max pulls in data from across your entire ad account
- What we still don’t know (but need to watch for)
- Key questions around reporting, bidding and campaign structure
If you’re spending money on Google Ads, you need to know how this will affect your account — before it rolls out.
Need help navigating the latest changes in Google Ads?
WHD helps ambitious brands stay ahead with smart, scalable campaign strategies.
Visit https://whd.au to talk with our team.
Hosted by James Walker – Managing Director at WHD
Guest: Brent Neale – Senior Google Ads Specialist at WHD
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