Stop Wasting Money on Influencers: Do This Instead

Thinking about using content creators to boost your brand’s reach and credibility?

In this episode of What’s Hot in Digital, WHD’s Social Media Coordinator, Miller Kerta, joins James to unpack how brands can source, brief, and manage creators to get high-performing content — without inflated costs or overhyped influencer deals.

Whether you’re running paid ads or building your organic presence, this episode will show you how to do creator partnerships the right way.

Here’s what we cover:
• The difference between creators, influencers and ambassadors (and why it matters)
• How to find aligned creators that actually convert
• What to include in your outreach to get responses from high-quality talent
• The contract terms you must include to protect your brand
• How we manage creators to ensure content gets delivered on time, on brief, and on budget

Tactical advice. Real examples. Proven processes that work.

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Want help building a scalable content creator strategy?
WHD manages creator sourcing, outreach and content delivery end-to-end — so your brand gets creator content that actually performs.
Visit https://whd.au to learn more.