Your TikTok content isn’t getting the reach you expected — and you’re not alone.
In this episode of What’s Hot in Digital, WHD’s Organic Social Media Coordinator Emma Swan joins James to break down what’s really working on TikTok right now — and why most brands are still getting it wrong.
You’ll learn:
• Why deleting low-performing videos could be hurting your reach
• How to use trends the right way (without chasing empty views)
• What TikTok looks for in native content
• Why video perfection is overrated
• How to build trust and visibility through employee-generated content
• And whether scheduling tools are killing your engagement
Whether you’re running a personal brand, an eCom store, or service-based business — if you’re trying to grow on TikTok in 2025, this episode is packed with the strategy, insights, and real-world examples you need to move the needle.
No fluff. No vague tips. Just practical advice from the team who’s been scaling TikTok results for clients (and for WHD) from the inside.
👉 Ready to grow with content that converts? Visit https://whd.au
Hosted by James Walker – Managing Director at WHD
Guest: Emma Swan – Organic Social Media Coordinator at WHD
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