You’re Measuring Marketing Wrong: Here’s What to Track Instead

If you’re still relying on platform-reported ROAS to measure your marketing success, you’re missing the bigger picture.

In this episode of What’s Hot in Digital, WHD’s Marketing Director Lana Hill joins James to unpack how businesses should actually be measuring marketing performance — and why most agency reports aren’t telling the full story.

We break down MER (Marketing Efficiency Ratio), the hidden cost of siloed data, and how to understand true return on investment across multiple channels — especially when you’re scaling or testing top-of-funnel strategies.

Here’s what we cover:

• What MER is and why it matters

• The problem with relying on individual platform ROAS

• How to factor in platform costs, agency fees and true profitability

• Why brand campaigns (like BVOD or TikTok) often look like a loss — but drive growth

• The real metrics smart marketers track before scaling

Don’t let vanity metrics drive your decisions. This is how to get clear on what’s actually working.

Want marketing you can confidently scale?

WHD helps ambitious brands track, optimise and grow through performance-first marketing.

Visit https://whd.au to talk.

Hosted by James Walker – Managing Director at WHD

Guest: Lana Hill – Marketing Director at WHD