Google Ads has just launched a new feature called Platform Comparable Columns. While it might sound technical, it’s a game-changer for anyone running Demand Generation campaigns.
In this episode of What’s Hot in Digital, James is joined by WHD’s Senior Google Ads Specialist, Brent Neale, to unpack exactly what this update means, why it matters, and how it can give you a clearer picture of what’s really driving conversions in your account.
If you’re running Demand Gen and not seeing results, this might be why. This new metric gives credit where it’s due — and finally shows the impact of YouTube and Display activity that was previously hidden in your reporting.
Here’s what we cover:
• What Platform Comparable Columns actually are
• Why your current reporting might be underplaying Demand Gen performance
• How this update separates Demand Gen into its own ecosystem
• The right way to structure your campaigns to get a true read on effectiveness
• How to start comparing channel performance properly — without guesswork
We’re also setting up an in-house campaign to test this firsthand, so stay tuned for the results in a future episode.
Need help getting more out of your Google Ads account?
WHD works with ambitious brands to drive performance through smart, transparent campaigns.
Visit https://whd.au to talk strategy.
Hosted by James Walker – Managing Director at WHD
Guest: Brent Neale – Google Ads Specialist at WHD
Popular Podcasts
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.