Winning Pitches with RangeMe & ECRM
Stories, insights & advice from Retail & Foodservice Pros. Every day, RangeMe and ECRM empower brands and buyers from retail and foodservice industries to make connections that matter. Now, we're collecting stories, insights, and advice from the entrepreneurs and professionals who are shaping markets today to help you grow your business tomorrow.
Episodes
Sisters Jordan Catapano and Jocelyn Dunn are truly examples of how persistence and tenacity can pay off for brand owners. Over the past decade, they went from bartenders to authors to owners of a bartending business, then became CPG brand owners with the launch of a line of cocktail mixers called This Girl Walks Into a Bar.
Then earlier this year they lost the bartending business to the Los Angeles wildfires. During this same time,...
Managing the Growth of CPG Teams: Founders Share Their Stories
Cosset, Global Beauty Care and Okay Pure Naturals each started with only two or three people, and over the years have grown their companies to dozens of team members. This growth comes with several challenges, such as deciding which roles to fill first, finding the right hires, grooming future leadership, and handing off the reins of certain responsibilities.
In this podc...
How CPG Supplier Mekor 10Xed its Business by Listening Closely to Retail Buyers
When Mekor Corp. first participated in ECRM Sessions, they were selling just a line of functional teas with distribution of just a few thousand doors. Now its distribution is more than ten times that and has expanded to include products like supplements, cookies, aloe vera drinks, and spices.
Sapan Nainani attributes this growth to three factors:
- Buildi...
How Casey's 1st Innovation Summit led to 19 New Product Finds
Last August, Casey's teamed up with RangeMe and ECRM to launch its first-ever Innovation Summit in an effort to discover new brands that would attract a broader array of customers to its stores. The convenience store chain, which operates more than 2,900 stores across 19 Midwestern states, discovered 19 new brands from the Summit, and their products will be on t...
What's in a Name? A Lot, if You Ask Yes Honey Founder Heather Mincer
Nobody wants to enter “naked chicks” into their browser search while they are on their work computer. But that’s what people had to do to find the honey-sweetened sodas and drizzlers created by Yes Honey Founder Heather Mincer, when her company was originally called Naked Chicks Pasture.
When you know the brand’s origin, the name makes sense. It sold pasture-r...
Beauty Brand Skin Centrick Shows that 1+1=3 When it Comes to ECRM & RangeMe
Skin Centrick’s Founder & CEO, Chithra Kannan, is a perfect example of a brand owner who understands the power of leveraging both ECRM and RangeMe to engage with the buyer community, and because of this, the brand is already on a trajectory of success rarely seen in a consumer packaged goods startup.
Launched only last October, Skin Centrick has alre...
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