Do you feel curious about using AI in your marketing—but totally freaked out it’ll make you sound like a corporate robot?
You’re not alone. In fact, a recent Pew Research study found that nearly 60% of small business owners are nervous to use AI because they don’t want to lose that human touch. And I get it. The first time I used ChatGPT, I was SO excited… until it spit out something that sounded like it was written by a finance bro from 2004. Yikes.
In this episode, I’m walking you through exactly how to use AI tools like ChatGPT without sacrificing your unique voice or brand personality. You’ll learn:
✨ Why you should always start with your own voice (not the bot’s)
✨ How to train AI to match your vibe and energy
✨ The secret to using AI for structure, not soul
✨ My four go-to tips for keeping your content sounding like you (not a robot)
Whether you’re a coach, creative, or small biz owner, this episode will help you confidently use AI as your assistant—not your replacement.
🎧 Ready to sound more human online? Tune in now!
Timestamps:
00:00 Introduction: The Fear of AI in Marketing
01:20 Embracing AI: The First Steps
01:44 Tip 1: Start with Your Own Voice
03:14 Tip 2: Infuse Your Personality into Prompts
04:12 Tip 3: Use AI for Structure, Not Soul
05:28 Tip 4: The Power of Reading Out Loud
06:14 Conclusion: Amplify Your Voice with AI
06:29 Next Episode Teaser: Customizing Your AI
👉 Watch the full episode here on YouTube or listen on your favorite podcast platform!
XO,
Sherry
Your Marketing Mentor
#AuthenticMarketing #AIForSmallBusiness #MarketingWithAI #ChatGPTMarketing #HumanFirstMarketing #PersonalBranding #MarketingMentor #SmallBusinessTips #AIContentTips #HeartCenteredMarketing #MarketingMadeSimple
🚀 Let’s Talk Podcast Launch Lab
Want to go from idea → recording Episode 1 → launching by January 1, 2026? That’s what the Podcast Launch Lab is built for. Here’s what you get:
8 weeks of hands-on coaching + live sessions
In-studio and online classes covering strategy, tech, branding, thumbnails, show notes, the works
Done-for-you assets: intro/outro, episode 1 audio/video edited, thumbnails, reels, 10-episode content calendar, marketing plan, guest system, and more
Weekly meetings (online + in-person) from Oct 3 → Nov 21, 2025, then your launch Day is Jan 1, 2026
👉 Let’s Make It Happen
Ready to stop planning and actually launch?
Learn more here: www.sherrysutton.com/podcastlaunchcourse
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