Ever wonder why some podcasts launch with a whisper, and others boom out of the gate? In this episode, I’m pulling back the curtain on what really matters — strategy, clarity, and not wasting time spinning your wheels.
What’s Inside:
-How I broke through marketing overwhelm at The Girl Cave
-My go-to move for turning ideas into audience magnets
-What “done-with-you” actually means (spoiler: you don’t do it alone)
-Why your content calendar might be your best weapon
Timestamps:
00:00 Welcome and Introductions
00:24 Meet the Team and Personal Background
01:55 The Power of Podcasting
02:34 Starting Your Own Podcast
04:40 Podcasting Statistics and Trends
09:30 Strategic Podcasting for Business Growth
16:59 Content Repurposing with Podcasts
20:25 Challenges and Considerations in Podcasting
25:46 Q&A: Podcasting Insights and Strategies
35:38 The Reality of Customizing Content for Different Platforms
36:16 LinkedIn vs. Facebook: Tailoring Your Content
37:01 Balancing Ideal Practices with Practicality
38:06 The Importance of Strategy in Business Decisions
38:57 Creating Effective Reels and Podcast Content
40:30 Lead Generation and Audience Engagement
42:19 Podcast Length and Listener Preferences
43:16 Starting and Managing Your Own Podcast
55:32 Being a Guest on Podcasts: Benefits and Strategies
59:05 Finding Podcast Opportunities and Resources
01:03:35 Professional Podcasting Studio Tour
01:06:55 Conclusion and Q&A
🚀 Let’s Talk Podcast Launch Lab
Want to go from idea → recording Episode 1 → launching by January 1, 2026? That’s what the Podcast Launch Lab is built for. Here’s what you get:
8 weeks of hands-on coaching + live sessions
In-studio and online classes covering strategy, tech, branding, thumbnails, show notes, the works
Done-for-you assets: intro/outro, episode 1 audio/video edited, thumbnails, reels, 10-episode content calendar, marketing plan, guest system, and more
Weekly meetings (online + in-person) from Oct 3 → Nov 21, 2025, then your launch Day is Jan 1, 2026
👉 Let’s Make It Happen
Ready to stop planning and actually launch?
Learn more here: www.sherrysutton.com/podcastlaunchcourse
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