Are you thinking of starting a blog, a podcast or a YouTube channel and regularly publishing content around your pet business?
If so this podcast episode is for you, as it will help you decide which style of content is right for you.
And if you choose the one that’s most suited to your skills and taps into what you actually enjoy doing, then it’s more likely that you’ll find creating it enjoyable and remain consistent.
In this episode, I’m going to talk about why you should invest time and resources into creating this type of content and the advantages it brings.
I’m sharing the various forms your core content can take, from written blog posts and podcast episodes to engaging videos.
Plus, insights into how often you should be publishing this content and some handy tips on planning it effectively and how I can support you and make this happen.
Topics and timings in this episode:
1.42 - What is core content?
4.24 - Seven reasons to create core content for your pet business
12.10 - How your core content will last far longer than your social media content with stats on the lifespan of different social media posts
13.48 - The different options do you have for your core content
16.41 - Deciding how often you publish your core content
20.30 - How content planning works in my Pets Get Visible membership
23.04 - What to do if you’d like some support with creating your core content
23.40 - Helen Scotty King testimonial
26.17 - Sharing your nt in my Facebook community
Links mentioned in this episode:
Join Pets Get Visible: https://publicityforpetbusinesses.mykajabi.com/pets-get-visible
How to start a pet business blog
Things to consider when starting a podcast
Meet Kellie Wynn the Beagle Lady
How to create a bank of anytime content
Two types of publicity you need for your pet business
Everything you need to know about starting a podcast with Ant McGinley
How a podcast can help your dog training business with Greg Pattison
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!