When sports, business and culture collide, there’s often a deal to be made. Join Alex Rodriguez and Bloomberg correspondent Jason Kelly as they get the inside track from corporate titans, sports champions and game-changing entrepreneurs on investing, strategy, reinvention and the ones that got away. The Deal is a Bloomberg Podcasts and Bloomberg Originals series that’s passionate, relaxed, insightful and inspirational. If you think you know these icons, prepare to be surprised. Hosts: Alex Rodriguez is chairman and chief executive of A-Rod Corp, an investment firm that backs startups and partners with global companies across real estate, sports and entertainment. While best known as a fourteen-time All-Star and World Series champion with the New York Yankees, Rodriguez is now an owner of the Minnesota Timberwolves and Minnesota Lynx sports teams and an on-air analyst for Major League Baseball. Jason Kelly is the chief correspondent of Bloomberg Originals. During his two decades at Bloomberg, Kelly has served as executive editor of Bloomberg Television, hosted Bloomberg Businessweek on television and radio, and also hosted Power Players and Next in Sports series. He’s also the author of two books, The New Tycoons, about the global private equity industry, and Sweat Equity, an inside look at the business of fitness.
Baseball and softball are both having a moment. The 2025 Women’s College World Series was the most watched ever, with 2.4 million people tuning in to game 3. On the baseball side, almost 11 million people watched Venezuela beat the U.S. to take the 2026 World Baseball Classic title. The audience for both sports is growing, and LSU softball star and baseball media analyst AJ Andrews is one of their most enthusiastic ambassador...
Steve Young has created a playbook for so many athletes looking to make their way in business and spends a lot of his time paying it forward. HGGC, the private equity firm he started in 2007 with Rich Lawson, currently has an AUM above $10 billion. He also happens to be one of the best quarterbacks to ever play the game of football.
In this episode of The Deal, Alex Rodriguez and Jason Kelly hit the road to talk to Steve...
Kara Nortman bets big on women’s sports, and it’s paying off. She is the co-owner of Angel City FC, an NWSL team with a $335 million valuation. She is also the managing partner of Monarch Collective, the first investment platform exclusively dedicated to women’s sports. Monarch is now investing a $250 million fund with a stake in three NWSL teams and a European football club. In March, Monarch acquired a minority ...
NBA fans, you’re about to see a whole lot more of Kenny Beecham. The founder of basketball media brand Enjoy Basketball first broke through in 2011 streaming NBA 2k games on Twitch. Since then, he has built a YouTube channel with over 700,000 followers, hosted altcasts on NBA TV and ESPN and interviewed Adam Silver. In October 2025, Kenny and Enjoy signed their biggest deal yet: a partnership with NBC Sports to produce origin...
Elle Duncan has heard your criticism of Netflix’s MLB Opening Day Coverage. And as the streamer’s first sports anchor, she has something to say about it.
In this episode of The Deal, Elle explains to Alex and Jason that there is a difference between constructive criticism and saying something is “too Netflix” and there’s a balance between "eventizing" sports and covering them. She also shares why she l...
Jesse Cole is the Walt Disney of baseball. As the founder and CEO of the Savannah Bananas and its parent company Fans First Entertainment, Jesse rewrote the rules of baseball to build an entertainment juggernaut. There are no bunts, walks or mound visits in Banana Ball, but there are dancing umpires, trick plays and choreographed dance numbers. But the Savannah Bananas are more than just a zany take on America’s past time, th...
Today is Opening Day of the 2026 MLB season. The season kicks off with a coast-to-coast showdown (on Netflix!) between the New York Yankees and San Francisco Giants. But it’s the off-the-diamond news that’s making the biggest waves. Beyond a streaming service partnership, baseball's also now in business with Polymarket, and facing labor strife that could lead to an offseason lockout going into 2027. So, yeah, there's a ...
It’s brackets season! And you can watch all 67 games of both the women’s and men’s NCAA tournament on national TV, thanks to David Levy. Levy spent 33 years at Turner Broadcasting, eventually serving as its president, where he expanded the network’s NBA coverage. Levy is probably best known for brokering a $10.8 billion rights agreement that made every March Madness game available nationally across CBS and t...
Tonight, the United States and Venezuela face off in the finals of the 2026 World Baseball Classic. And chances are, a lot of you will be watching. Based only on pool play, this year’s WBC viewership is up 142% from the 2023 tournament. 35,000 people have bought tickets to tonight’s final and over 100 million Japanese fans tuned in to watch Shohei Ohtani. Aaron Judge called the crowd at the U.S.-Mexico game on March 10t...
Bobby Wagner is one of three NFL Linebackers to ever record 2,000 tackles. But his biggest goal is ownership, whether that’s of a team or his own contract negotiations. Following the lead of his mentors Michael Jordan and Magic Johnson, Wagner has spent the last decade diversifying his business interests, including investments in tech start-ups and taking a minority stake in the WNBA’s Seattle Storm.
In this episode of ...
Can Americans really embrace the rest of the world's favorite sport? According to Roger Bennett, the founder and CEO of soccer media powerhouse Men in Blazers, we don't have to wait for this summer's World Cup -- the love affair with soccer is in full swing across the United States. In fact, Roger breaks the news to Alex that soccer has surpassed baseball as the country’s third most popular sport after (American) football and...
In this special episode, Jason Kelly speaks with Formula 1 driver Pierre Gasly about how drivers aren't just racers in today's Formula 1 – they're global brand ambassadors, technical consultants, and brands unto themselves. Gasly discussed how he is building his empire through partnerships with fashion brands, an investment group, and an ownership stake in FC Versailles, on top of competing in 24 races every year around the w...
In this special episode, Jason Kelly speaks with Formula 1 CEO Stefano Domenicali about how F1 is bringing its booming business to Miami, why he's excited about the addition of Cadillac to the F1 grid, how he's pushing to bring more women into racing through F1 Academy, and why he teamed up with the folks behind the Brad Pitt movie "F1."
This interview was part of the third episode of Bloomberg Originals' documentary mini-ser...
In this episode of The Deal, Alex Rodriguez and Jason Kelly talk to Angel City FC controlling owner Willow Bay about how she sees her investment giving back to the community. They discuss how Bay helped change sports media culture when she hosted “NBA Inside Stuff,” how her work as dean of the USC Annenberg School for Communication and Journalism inspired her to acquire a team in the National Women's Soccer League and w...
In this special bonus episode of The Deal, Alex Rodriguez and Jason Kelly hop on the mic to talk about the thrilling seven-game World Series between the Los Angeles Dodgers and the Toronto Blue Jays. They discuss why it was the best World Series Rodriguez has ever seen, how Dodgers owner Mark Walter's vision and checkbook have fueled the team, and why they see potential for a Dodgers three-peat next year. The hosts also talk about ...
In this episode of The Deal, Alex Rodriguez and Jason Kelly talk to the former football player and award-winning producer Emmanuel Acho about why he rejected the NFL and rebranded as a media influencer. In this conversation, they discuss the business of the NFL, why Acho’s “Uncomfortable Conversations with a Black Man” video series became a viral success and how he’s revitalizing sports media with his new sh...
In this episode of The Deal, Alex Rodriguez and Jason Kelly talk to Dallas Cowboys owner, President & General Manager Jerry Jones about how he turned “America’s Team” into a global brand. In this conversation, they discuss the risks Jones took to redefine the role of National Football League teams, how he faces criticism and the high-stakes deals that have shaped his legacy, including the controversial trade o...
In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with Erika Ayers Badan, the former chief executive of Barstool Sports and current CEO of Food52, about what she’s learned from leading two “turnaround” companies. Badan tells the hosts how she led a company often laden with controversy, why she’s happy to grow talent that leaves and why she thinks it’s important to fail.
In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with two-time Super Bowl champion Justin Tuck about how he transitioned to a career at Goldman Sachs. In this conversation, which was taped in front of an audience at the Bloomberg Power Players conference, Tuck tells the hosts about the pressures and opportunities of being a professional athlete in New York City, how private equity is poised to revolutionize both the...
In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with entrepreneur and Peloton head instructor Robin Arzón about how she built her own brand while also growing Peloton’s. In this conversation, Arzón tells the hosts why she decided to leave her law career to dive into the world of fitness, how she decides which deals to pursue as one of the top fitness influencers and why she thinks it’s imp...
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