In the Pink? Examining Breast Cancer Awareness Campaigns
April 13, 2011•30 min
Host: Michael Greenberg, MD and Matthew Birnholz, MD
Guest: Gayle Sulik, PhD
Pink ribbon campaigns have been highly successful in rallying recognition and funding around breast cancer. But our guest thinks the cheerful image of such campaigns whitewashes realities of the disease, both in terms of statistics and patient experiences. Plus: Warnings about the drug cocktail known as “bath salts,” and a novel innovation for biomarking GI ailments with color.