June 13, 2024 • 49 mins
Join Dr. Lewis in a conversation with Glenn Rudin, Owner, of Always Been Creative. Glenn Rudin is known as “The Message Master”. He has over 35 years of diverse experience focusing on Consumer Packaged Goods. He specializes in Messaging and Branding. He helps business owners, entrepreneurs, and students clearly understand the value they provide and then helps them distill that ‘value’ into clear, concise messages/words. Email: GLENN@ALWAYSBEENCREATIVE.COM Website: www.alwaysbeencreative.com
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Success 4 Women Podcast is also available on Talk 4 Media (www.talk4media.com), Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.
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The topics and opinions expressed on thefollowing show are solely those of the hosts
and their guests, and not thoseof W four WN Radio It's employees or
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(00:22):
W four WN Radio. I gotthe lets and did you know women represent
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just three percent of Fortune five hundredCEOs and less than fifteen percent of corporate
executives at top companies worldwide. Haveyou wondered what the secrets are to getting
into the top ranks, whether inthe private or public sector. Do you
want to figure out how to stopbeing held back in your career? Are
(01:15):
passed over for promotion, then you'rein the right place. Hi. I'm
doctor Mattlananne lewis President and CEO ofthe Executive Women's Success Institute. I have
decades of experience in the military,the federal government, and corporate America,
and my mission is to help womensucceed and tap into their full potential.
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I want to reach a million pluswomen around the world to become the leaders
they are meant to be. Soif you want to move into a management
or executive level position, or maybeyou are a female veteran transitioning out of
the military into business entrepreneurship, thenreach out to the Executive Women's Success Institute
at three zero one three two eightfour let us get you on the fast
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track to success. Well, hello, and welcome to the Success for Women's
Show, where you can view uson Talk for TV and listen to us
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on the Women for Women Network.I am doctor Madeline Ann Lewis your host,
and I have a very special guesttoday. The topic today which we
are going to delve deep into,is going to be the message Master and
(02:51):
my guest is mister Glenn Rudin.Let me just give you just a little
bit of background on my guests.Well, I tell you what, let
me bring him out and I amgoing to let him give you his background.
(03:15):
So I want to bring because Idon't want to take away a whole
lot of time from him, becausehe has a lot of great information that
we want to share. So let'sbring on to the Successful Women's Show.
Mister Glenn Ruden, Well, welcome, welcome to the show. You know,
(03:36):
I want to just apologize to youbecause I did have your back,
your buyer in front of me andwe got lost in my paperwork here.
But anyway, I normally ask myguests to just tell us what they want
us to know about themselves. Soif you would just let the viewers know
what you want them to know aboutGlenn route terrific. Well listen, first,
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let me say it's an It's anhonor and a thrill to be on
the Success for Women Network. Iloved that introduction that that I just watched,
And from my perspective, you shouldhave a line from your office door
stretching around the country of women andmaybe some guys trying to sneak in there
also to you know, to geton board with your Success for Women network,
(04:27):
because, let me tell you,it sounds like just the place people
need to be. I tell youwhat I always say that even though I
work a lot with women, mencan also benefit from what we do.
We can be we can be trained, I promise you we could be trained.
Yeah, so just out rude giveus some idea of what you're all
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about. Okay, So I've I'vespent my career in consumer package goods,
writing copy, working on branding,developing and perfecting messaging, and spending that
time understanding that when you know youare a particular product, let's say that's
sitting on the shelf. You know, if you're a bottle of water,
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Let's say that's sitting on the shelf, someone's passing by you in a store,
and the little label on that packagehas got to do the job of
selling it, making you want topick it up, making you want to
buy it. And what I realizedabout ten years ago with all this experience
that I had, doctor Madeline,and is that people are products. We
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are products too. The big differencebetween this and you and I is that
you and I were given these voices, and we were given the ability to
change our labeling, the ability todo different things with ourselves so that we
too have the opportunity to stand upin front of somebody, to stand out
and have someone interact with us.So I have spent a career creating products
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that do that. I've probably developedthree four hundred different products in my lifetime
for different venues like Disney on iceshows, universal theme parks. The NBA
sold to the biggest retailers in thecountry like Walmart and CVS and Walgreens and
a whole host of other distribution pointslike that, and I understand firsthand from
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going through all those experiences how importantit is to be intentional with your message
and what you do. And soI come to you today to share the
message with people that look. Nineout of ten people that I come in
contact with struggle with some portion oftheir messaging. It might be their appearance,
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it might be the way they speak, it might be understanding their branding
and what they need to be sayingabout themselves or their companies. But make
no mistake about it, it isa widespread issue, and it's one of
the things that I see that holdpeople back. And so I'm tremendously passionate
because I know not everybody can bea great speaker like you, but everybody
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can certainly improve their game now andgive themselves a better chance to succeed,
get ahead, be entrepreneurial, whateverthat challenge is, if they take the
time to listen and take the necessarysteps to really improve the way they come
across for the world. So that'sa little snapshot about what I do and
passionate I am about helping people inthis vein and I can hear it.
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I can hear it as you're speakingabout it. Now, all of this
you do under always being creative.I love that that name. Where did
that come from? What you know? And do you just work with you?
I'm sure you work with both menand women, right, sure?
Sure, yeah, well so alwaysbeen creative. When I started my own
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company, actually it's going to beit's going to be seventeen years this year
that seventeen years ago. Number One. I wanted a name that would give
people a sense for what I door what I did. Always be creative.
I love the creative aspect. Iwanted one that would also work with
easy initials, because over the courseof time, people do refer to my
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company as ABC. Always been creative. So for me, it was a
creative challenge to come up with acreative name that spoke about things that I'm
passionate about, creativity, creating aname that was simple for people to understand,
have an abbreviation that people could useand rely on, And it's all
those different things that went into alwaysbeen creative, and you know, I've
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never flagged on that one in allthe years that I've been using and I've
always enjoyed having that as my handle. Wow. Yes, that's very interesting.
It really caught my eye when Isaw that. So tell me now,
we're going to just get right downin the weeds of it here.
You know, everybody you hear branding, branding. Well, you know,
I got a brand myself. Igot a brand my company. You know,
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everybody talks about branding. So tellus what exactly is branding? Well,
branding, sure, go ahead,Yeah, the personal branding? Really
sure. So here's what you needto think about when when your listeners and
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the people watching this program think aboutwhat their personal brand is. Your personal
brand is what happens when you havean interaction with somebody and then you leave
and you're no longer present with them. What's the impression that you left on
them? If someone said to them, what was that guy Glenn? Like?
What was doctor Madeline and like?And they start describing you, hopefully
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in a positive way, that isreally the essence of your personal brand.
It's what's left behind when you're nolonger in the room. What's the impression
that you made. What's the impressionyou created? What words would people use
to describe you? In fact,what words would you use to describe yourself?
If you're being intentional about this andyou say, this is really how
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I'd like to be remembered when Ileave this meeting, when I leave this
networking group, when I leave thisChamber of Commerce meeting, when I leave
this trade show. This is howI want people to think of me when
they go home and they talk aboutthey met this guy Glenn, they met
doctor Madeline Ann. What do youwant them to say about you? If
that is the essence of your personalbrand, And that is why it's so
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important to create a great first impressionand a very intentional impression that's based on
what you want it to be.In other words, we don't want to
leave that personal brand to what somebodyelse would want to describe us as we
want to be intentional about how wewant that to be etched in their minds.
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And so, as a great example, if you show up to a
meeting and you're dressed sloppily, whatis the impression that you're leaving part of
your branding now is when they goaway from the meeting and say, well,
that person seem nice, but didyou see the way they were dressed?
Right, So part of the personalbrand impression I left. If I
showed up dressed sloppily, that gointo that personal brand not really ready for
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prime time, or doesn't really gethow important it is to make a great
impression. On the other hand,if you show up and you're dressed impeccably
before you even say anything, andpeople are looking around the room and saying,
wow, look at that person.They really came with great intention,
They really know what kind of impressionto make before they even start speaking.
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They look sharp, they look wellput together, they look like they put
some thought into their wardrobe, theylook professional. These are all great adjectives
that you want someone to think aboutwhen they're talking about your personal brand.
So again, just to summarize it, it's the essence of what you leave
behind after you make a first impressionon the people you come in contact with,
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and that's why it's so so important. Wow, and you are probably
this is the first time that I'veheard it, you know, broken down
like that where you can actually younow actually know why it is so important,
because, like I said, youhear people talk. A lot of
people think, at least my personalopinion, a lot of people think that
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when they say I have to brand, you know, brand myself, they
mean they're going to put up awebsite, get some brochures, and get
some cards. Right that. Sometimesthat's that's that's what they think that they're
you know, branding means, andthat is definitely not I mean, that
may be a part of it downthe road, but that's not what personal
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branding is now. Those are thoseare personal. Those are branding assets that
you would develop once you really knowwhat kind of impression you want to make
on people. But those all comeafter the fact, right, we really
have to spend some time thinking aboutthis, right, you know, so
often and I'm sure you've seen thisalso, people will make the effort.
They'll show up at seven o'clock inthe morning for the B and I or
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Chamber of Commerce meetings, and look, you're getting up early, you're going
to go out. Why not makethis great first impression on people. Don't
get lazy, don't think, oh, they've all met me before. And
even if you've spent the last fiveyears like that, there's still time to
turn that ship around because if younow start showing up dressed really professionally and
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intentionally prepared for these meetings. Theway you dress, the way you pitch
your in your elevator pitch, theway you show up in terms of your
posture and your confidence. This iswhy I love coaching people, because everybody
has the opportunity to really change theway we see them if they take the
time to do that. Of course, look, if you've been showing up
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dressed sloppily for the last five years, it's going to be hard to turn
that ship around in people's eyes.But it's never too late to start making
the kind of impression that you wantto make. Yeah, and it's always
that first impression that gets them,of course, right righte. Wow,
So how can I I develop mypersonal brand? That's a great question.
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Also, on my website Always Beencreativedot com, I actually have a link
to what I call my personal brandingworksheet. Now, this is a this
is a worksheet that everybody can getfor free. It's a free download.
You'll have to give me I guessyour email address. I think that's the
way that's set up on my website, and you'll pdf And the PDF has
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three different categories of adjectives. Youknow, one is about your level of
professionalism. There's some different categories there, and underneath each one of those categories
is a list of about twenty differentwords that you would start thinking about in
terms of the way you want tobe thought of when you show up at
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these meetings. So, again theidea is the first place is I I
now want to be intentional about whatI'm doing about my brand. I want
to be taken, let's say seriously. So I'm always going to show up
early at the very least on time. I'm never going to show up late.
I'm never going to be shuffling aroundand looking unprepared. I'm always going
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to be professional when I show up. I'm always going to be impeccable the
way I show up. So allof these different words, you'll end up
picking about three to six of thesewords. You write them, you circle
them on this document that you'll getoff of my website, and then you
put that up on the wall andyou say, from now on, every
time I show up, I'm goingto have these six words that I circled
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in mind everything that I do,from sending out emails to posting on social
media, to making personal appearances,to going to one on one meetings,
to going to networking meetings. BeforeI go out the night before, I'm
going to look at that list,I'm going to say, I'm going to
do my darnness now to make surethat I fulfill every one of these adjectives
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every time I show up with greatintention and great consistency, and over the
time you actually start to become thatpersonal brand that you want to be.
So there's a couple of things thatpeople have to keep in mind when we're
making this kind of impression. Wehave to also be consistent with what we're
doing on our social media. Soif I've got an Instagram or a TikTok
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account, before I put a postout on there, or on LinkedIn,
before I put a post out onthere, I've got to put that through
the filter of all these personal brandadjectives that I pick for myself and say
when I put that out. Now, if I'm putting out a photo of
myself partying, you know, youknow, on the beach on a cruise,
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is that consistent with the personal brandingand the messaging that I want to
put out for my brand and mycompany. Because I would say if it's
not, then as much as youmight have a good time putting that out
there, and you might think it'sgreat to get some of that attention,
if you were my client, Iwould say, you can't do that.
You want to open up a differentaccount or a different persona and do that,
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okay, But if you're talking aboutyou and your business and your brand,
stop, you can't do that.You can't be both of these things.
You can't be the class clown inone post and then be taken serious
in the next. It's one orthe other. Wow. Now, another
thing that we hear a lot aboutis that elevator pitch. I've heard that
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you have what maybe about thirty secondsto get to be able to tell a
person what you do and peak theirinterests so that they may want to possibly
hear more or even do business withyou. So if you get into an
elevator with them, you haven't toknow what they go from the first floor
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to what the fourth floor or somethinglike that. Tell us what are the
keys to an effective elevator speeches?Sure? Well, I mean, look,
you know, if you don't doa good job with that elevator pitch,
somebody's going to push that emergency buttonand stop that elevator as soon as
they can, to try to getoff of the elevator. But sure,
the concept for people who don't knowthat is, yes, imagine yourself getting
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on an elevator, the doors closed, and now you're standing next to somebody
that you really wanted to have aninteraction with. Could be a client,
could be a potential employer, couldbe somebody that you wanted to pitch.
It could be somebody from a socialstandpoint. Right, whatever you're going to
say over the next fifteen to twentyseconds is going to go a long way
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in determining how much more interaction thatother person wants to have with you.
And so the idea, and peopleget this wrong all the time. The
idea of the elevator pitch isn't tosell me anything. The idea of the
elevator pitch is to get me intrigued, get me interested in wanting to hear
more. So, for sure,it can't be more than thirty seconds,
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because when it gets longer than that, people start stop paying attention. They
their minds start wandering into other things. And so again with the elevator pitch,
just like your personal brand, justlike your appearance. It's all about
intentionally managing what you're going to doand understanding you're not selling anything, No
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one's buying anything. You are justtrying to put a little tidbit of information
out there so that someone gets asense for what it is and says,
I can see why that would beinteresting to me or someone else. Because
keep in mind, not everybody,and I say this is one of my
most important phrases, not everybody whohears your elevator pitch is your customer.
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But everybody who hears your elevator pitchknows someone who is your potential customer.
And that's why it's so important tobe crystal clear with what you say during
that pitch, and keeping this inmind, don't ever start your elevator pitch,
in my judgment and the way Icoach it with telling me your name,
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your company name, or where you'refrom. Those are three devices that
people use when they are not preparedto do their elevator pitch, and so
they fill the airtime up with informationthat no one needs and no one has
to have until such point that they'reinterested in what you're saying, and then
they say by the way, whoare you? Or by the way,
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this is who I am. Sowhen you're doing that elevator pitch, it's
super important to have right at thetop of it a question or a fact
or something you're going to say that'sgoing to have the person listening say,
oho, either that was interesting,I want to hear more, or I
feel like you're talking directly to mewith what you just said. I want
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to hear more. Right, Butthe last thing in the world we want
to do is confuse somebody. Peopleget the idea that if I put a
what I would call a college wordor a couple of college words, or
make it really complicated, that I'mgoing to sound super smart and someone's going
to want to be working with mebecause I'm super smart, and the exact
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opposite thing happens. We, becausewe're not that bright, get confused or
don't understand what you just said,and it's interesting to you. You know
what, I don't understand that wordbecause we don't want to look like we
don't know what we're talking about,so we just politely nod and listen and
say thank you, I really appreciatethat, And you haven't made a connection
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with us, So be careful aboutusing big words and complicating things because you
want to keep it super simple.Wow, so you are known as the
message master. Tell us how cansomeone become an effective speaker? Because I
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know that you work with individuals bothverbally and nonverbally right to get them to
get their message across. So tellus how can they become more a more
effective speaker? Well, okay,it's a it's a great question, and
again so many people it's it's oneof the things that that that people in
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our world really struggle with. Noteverybody's a natural like you, you know,
and and uh, you know,hopefully people are watching me and they
think maybe I'm okay at doing thisalso. But the but the first thing
we have to do is we haveto get comfortable standing up and speaking in
front of other people. So thefirst challenge that I invite people to take
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is the next time you're going todo your elevator pitch, stand up,
stand up and project confidence about whoyou are. Right, let people know
in the meeting that you mean business. But let's even rewind before you even
get there being a good speaker.If you're somebody who's not comfortable with doing
that in public, now is aboutpractice, is about taking the time to
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be prepared so that when you doget your opportunity, whether it's do your
elevator pitch or tell a story,you've prepared ahead of time. You know
what you want to say, You'vealready rehearsed it in an empty room by
yourself. Matter of fact, everybodyout there listening and I know this is
true, has one of these smartphones. Well, it's time for you to
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record yourself on your smartphone and lookat it. One of the keynote speeches
that I do is one that's calledwould you do business with you? And
the whole point of that is,if you were sitting opposite yourself and you
were listening to your elevator pitch,if you were listening to yourself tell a
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story, do a sales presentation,be honest, would you sign on the
dotted line? Would you shake someone'shand and say I want to hear more,
because I would venture to guess that. Again, nine out of ten
people that I come in contact withare not there. They're not there,
and a lot of that is lackof preparation, not taking the time to
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really understand what it is you're goingto say, when you get the opportunity
to do that and it shows.It shows people stand up, they fumpfer,
they use filler words, ums,likes oz. They'll either be way
too short with their elevator pitch,they'll do something for about ten seconds because
they're embarrassed and they just want tosit down and they want to have the
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spotlight shine on somebody else, orout of nervousness, they'll stand up and
start talking and talking and talking,and everybody in the room is looking around
saying, is this person ever goingto stop talking? We don't even know
what they're talking about, right,So those are both sides of that same
coin of not being prepared with whatyou want to say. So it starts
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there. It literally starts with whetheryou do it on a Google document or
you actually sit down and you pensomething in front of you, writing down
your thoughts and ideas. Not thatyou want to be robotic, not that
you want to just memorize it andjust spill all these words out in a
row and sound like you're just doingit from memorization like that, but you
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want to come across as comfortable withthe words you're about to say. And
the only way you can do thatis to put them on paper, rehearse
them over and over again so thatwhen you get the chance, sounding as
if you're really professional and doing it. As a matter of fact, I'll
just go a little further on this. Think about your elevator pitch as if
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you were doing a performance in aplay. You've got a script, it's
thirty seconds long, you should bein costume dress the way you should for
the business that you're in, andyou've got an audience that you're presenting it
to. The next time you're goingto do a pitch thing to yourself,
it's not going to be a twohour Broadway show, but it's going to
be a professionally scripted, organized wardrobeperformance, and people in the room will
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take note of the fact that that'show you're looking at it, and that's
how you prepared for it. Absolutelywow. Now, one of the things
I heard you mentioned as you weretalking, you mentioned telling your story.
And you know as speakers, youknow you hear speakers all the time.
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Are you here telling a story?So tell us you what is it when
you're mining your history for storytelling?Like storytelling gold? What does that mean?
Right? Right? That's another oneof the a story anyway. Yes,
that's that's another one of you know, my catchphrases that I've developed,
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and it's so so important. Oneof the things that I do with my
client is, you know, whenwe're trying to figure out why somebody went
into a particular business, and bythe way, I do this with college
students as well, why are yougoing into the chosen fields you're in,
Why are you in the business thatyou're in, Why did you do it
in the first place. Because onceyou do a great job with that elevator
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pitch, the next thing that we'regoing to have to do is be able
to tell some stories about why we'rein the particular business that we're in.
And one of the things I liketo tell people to do because it's a
super important exercise for my clients togo through where I'm now going to force
them to look back over their livesand their careers and tell me the different
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things that they've gone through experience wiseat jobs, experience wise in college and
high school, different lessons that theylearned along the way. It's not your
resume. I don't want to know, like in my case that right,
you know that I worked at Revlonfrom nineteen eighty three to nineteen eighty six.
What did I learn when I wasthere? What lesson that I take
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out of that? What stories canI tell about how I was able to
develop packaging for high end goods thatwe're going to be selling at department stores.
Because by sharing those kinds of stories, people start to remember things about
you, and that's really what wewant them to do. We want people
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to go home and remember aspects ofwhat we do. And it's some of
those aspects. For instance, I'lltell a story I won't go into the
whole thing now, about how Iwas in sales training programs when I was
ten years old. That's how Ilaunched that. And someone will say,
wow, what are you talking about. How in the world were you in
a sales training program when you wereten? And the story is really all
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about how I spent time with myfather, who was a root salesman,
you know where I grew up inNew Jersey, and I would get to
go out on the road with himand watch him at his craft of selling
to his particular customers. And soonce someone says to me, what do
you really know about selling? Whyare you an expert? On selling.
I'll tell that story and that willlast with people because they'll go on and
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go, wow, this is aguy who's really been learning how to sell
for his entire life, started whenhe was ten years old. That really
gives me some some great heft interms of the way I'm trying to present
myself and the skills and abilities thatI have. So what I tell people
to do is go back into yourhistory and actually start writing down these stories
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about these lessons that you learned,and actually build an inventory. I've got
about forty five different stories that Ican tell, and it's almost like having
inventory in a warehouse. Depending onthe audience I'm going to go and speak
to, I'll look at my listof stories and say this would be a
great one to tell to this particularaudience. But keep in mind, we've
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got to take the time to notonly write down what the thought about that
story was, but what is theactual story. Actually write it out chapter
and versus if you were writing abook, and take the time to rehearse
that. So when you get thechance to tell that story, it's coming
out of you very naturally, professionallyand eloquently. Gotcha, you know that
(30:12):
that's very interesting. So you mentionedyou have all these stories you could tell
us, So go ahead and justgive us maybe a story about you that
can inspire our viewers. Okay,so I'm gonna i'll take you through through
through this one. At one pointbefore I owned my own companies, before
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I really started on the entrepreneurial journey, I was working for for company,
making a nice salary as a nationalsales manager, and one of the customers
that I was dealing with said saidto me, you know, we're we're
looking for an opportunity to work witha company that can do custom product development
for us. And as soon asI heard those words, I knew I
(31:00):
had a choice. I could eithertake that opportunity and bring it to the
people who ran the company, orI could look at that and say,
you know, this might be anopportunity for me to start my own company.
How am I going to handle this? So what I said to the
customer was the company that you're lookingfor today, I don't have it today,
but if you give me a coupleof days, I think I might
(31:22):
have an option for you. Sofrom that point on, I went about
finding somebody that I knew who wasalready well established in business, who could
potentially fund me, either with seedmoney or make what I was looking to
do. Here a division of hiscompany that was already a successful company,
and went had a meeting with him, pitched him on that idea, and
(31:45):
the next week came back to thatcustomer and said, you know that company
that you were looking for last weekthat didn't exist, It exists now,
this is what it's called, andI would love to be in business with
you, And then turned around,resigned from the company that I was working
for and started a whole new aspectof my career. So the whole idea
of that story is for people whoare in the entrepreneurial space and you're waiting
(32:08):
for the right time for something tohappen. The right time doesn't happen,
you make it happen. The righttime doesn't get handed to you on a
silver platter. You have to goout and get it. So I love
using that story to give people asense for how I can speak to them
as an entrepreneur, why I appreciateentrepreneurism, and why I'm somebody who doesn't
(32:31):
just talk the talk. When thetime came and I had to walk away,
from a great salary, and Ihad kids and a family and mortgages
and leases and all these different things, and it wasn't the right time.
I made it the right time.And so that's an inspirational story for all
of you entrepreneurs out there who aresitting on or dreaming of being your own
(32:51):
boss and your own person. Thisshould be what you think about when you
think is the time right for me? Because I will always say, there's
never going to be the perfect time. If you're going by that ring on
the Merry go round, you gotto grab it when you go by it,
because it might not be there whenyou come back around. Wow.
Wow. Now you're known as themessage master. Why that's, Tay?
(33:17):
Why that? Why that? Imean, I know that you help people
to with their elevator speech and youhelp them with the verbal nonverbal, you
know, part of becoming an effectivespeaker. But still why message master?
Right? So this goes back aboutfour years ago. I'm not sure if
(33:39):
you're familiar with you. You probablyare based on the spaces that you work
in. The app clubhouse that gotso popular right at the top of the
pandemic when everybody was shut in andthey were home and we were looking for
ways to interact with the world.And I got involved in one of the
rooms one of the clubs on Clubhouse, and I knew this was the ability
(34:01):
that I had, but all ofa sudden it became apparent to the people
who were listening to me. Peoplewould come up on these stages and say,
this is the business I'm in,but I don't really know how to
describe it. I don't know howto do an elevator pitch, and right
on the spot, right on thespot, I was able to help them
come up with patchphrases, company names, brand names, ways to speak about
(34:23):
themselves, all these different messaging attributesthat people really needed help with. And
people started saying, Oh, yougot to talk to the message master.
Oh you got to come up onstage. The message master is here now.
And I start thinking to myself,I love this handle. People understand
it, they get it. It'sa good working title for me, and
(34:43):
it truly is something that I'm reallygifted with helping people do. Maybe because
it's some ability that I was bornwith. Maybe it's all the different experiences
I've had working in consumer goods andmaking presentations and understanding how important it is
to be clearly understood. But it'sone that I loved and I took it
(35:05):
again. Another one there no onehanded it to me. I heard that
name a number of times that youknow what, this is a great handle
for me in this space as acoach and a mentor, and I'm going
to run with it. And it'sclear and concise. I mean, it's
it's you know they I know whatyou mean when you say message master,
okay, so that I can understandthat. So tell me if you had
(35:29):
one piece of advice that you couldlead with our viewers and our listeners,
what would that advice be. Well, I think there's a couple of things
that that I'm going to tap intohere. The first one. The first
one, of course, is themost important. Are you Are you happy
(35:49):
and fulfilled with what you are doing? Does this bring you joy every day?
Do you feel like you're doing thething that you were meant to be
doing? Because I find so manypeople are not able to answer that with
an affirmative yes. And if you'renot, that's number one, right,
There's no better time than today totake stock of yourself and make sure that
(36:14):
you are doing what you want tobe doing. Rather than what somebody else
thinks you should be doing. Andlisten, you don't have to work with
me. There's hundreds of coaches outthere, doctor Madeline, and as a
coach as well, she can helpyou out. There's a lot of people
that can help you figure out whatit is you're good at and what it
is you should be doing. Sothat's number one. Number two. If
(36:36):
you're already doing something you love butit's not happening the right way, then
you also need to reach out tosomebody who can help you with the tips
and tricks and strategies that you don'tknow because you haven't been through it already.
Don't keep staying in the same placeif you can have somebody else help
you with things you just don't knowAboutnumber three, if you're in that space
(37:01):
already and you're doing what you wantto be doing, don't get bogged down
in things that you're not meant tobe doing. My particular case, I'm
good with numbers, but i don'tlove accounting work. So I've got an
accountant. That's just how it is, and that's just how it needs to
be. So make sure you're spendingyour precious time the most valuable resource we
(37:23):
all have doing what you're great at, and when you need help in these
other areas that are not your areasof expertise, find the people who can
help you and make you that muchmore efficient in terms of what you're doing.
Hopefully, those are three really goodpieces of advice that people can take,
think about and take action on.Absolutely. And also they shouldn't forget
(37:45):
that you have the tool on yourwebsite that can help them with their elevator,
pitch correct with what with their personalbrand, with the personal brand?
Okay, ll tell us, doyou have anything coming up? Are you
going to be somewhere where people maybecan come and hear you speak, or
(38:07):
do you have any training, anyanything coming up on the horizon that you'd
like us to know about. Well, I would say this that right now
I don't have anything in particular scheduledwhere we're I do have something scheduled over
the summer. I don't have thespecifics with me here right now, but
right on my website, if yougo to always beencreative dot com, there
(38:30):
is a link there to set upa free thirty minute call with me,
And I promise you that that phonecall in one way, shape or another
will be life changing for you becausewe're really going to take the time.
I'm going to take the time tolisten to you, take a look at
your business, take a look atyour website. Here your ideas and thoughts
about what you want to be doing, and in those thirty minutes, I
(38:52):
will give you my very best adviceon the next steps you should be taking.
And they're not necessarily taking those stepswith me, but I will tell
tell you what you should be doingwith those next steps. And as I
say to people who do that,every one of those phone calls is enlightening,
it's eye opening, and it's lifechanging. So that's what I would
say is the number one thing.If you like what you're hearing from me,
(39:14):
if you're enjoying this kind of content, that's exactly what you're going to
get if I get the opportunity toconnect with you. And I love the
opportunity of connecting with people out therebecause that's how we grow our businesses,
that's how we grow our networks bygetting to know as many different people who
are doing as many different things asthey can. And to go back on
what I said earlier, you're notgoing to know everybody that I know,
(39:37):
But once you make a connection withme, you have no idea who I
could potentially introduce you to. Andby the same token, I have no
idea who you could potentially introduce metoo, because, let's say, in
my particular case, I'm always lookingfor speaking opportunities to speak passionately about these
topics that I love so much.So if somebody's out there and they've got
(39:58):
an opportunity for me to do that, I'd love to have a thirty minute
chat with you about that as well. Absolutely so, tell us again how
they can reach out to you.Where are you, Where can they find
you? What's your email, yourwebsite? Give us all of that against
sure, absolutely well, number ofdifferent things. First of all, the
easy one always been creative dot com. You see my name right up here,
(40:22):
Always beencreative dot com is my website. You can interact with me there.
You can subscribe to my newsletter,you can get that free branding pdf.
There's I think a free ebook upthere. Also on mistakes people are
making with their sales pitches, that'snumber one, number two, as far
as I know, I'm the onlyGlenn rudin two ends in Glenn r u
(40:45):
dn LinkedIn. You can find meGlenn Underscore Rudin Underscore message Master on Instagram.
I am constantly posting on LinkedIn onInstagram, so if you want to
interact with me that way, youcan see the different tips and bits I'm
putting out based on either tips thatI'm giving directly to the camera or clips
(41:07):
of appearances that I've had on podcastsand things like that, and you can
email me directly. Glenn. Twoends had always beencreative dot com and I
answer dms in my Instagram. Ianswer messages within LinkedIn. I'm very open
and forthcoming with wanting to interact andget the good word out to everybody that
(41:28):
you too can be your own messagemaster. You've got the ability to do
this. You might need some help, and you might need some pointers,
but there's no reason for you tosuffer from what I would call communication anxiety
any longer. We can help youget over that hurdle, get over that
hump and at least be comfortable withtelling your story and doing what you need
(41:49):
to do so the world knows howto interact with you, and you've got
the ability to communicate what your valueis to the world got absolutely well.
Thank you, thank you so much. We appreciate you coming on and sharing
the success nuggets with us. Ithas been a pleasure, and you know,
(42:09):
make sure you keep keep in touch. Let us know if you do
have anything coming up that you mightwant us to put out there for you.
Just connect. I'll throw one morething up there. My book is
available on Amazon. It's called ABrand in Your Hand and it happens to
be the business world's first fully rhyming, full color book on branding and messaging.
(42:32):
So it's written like a doctor Seussbook, all written in rhymes,
but it's serious topics like your elevatorpitch, your personal brand, things like
that. So you can find thisup on Amazon. It's a three dollars
digital book, but if you wantedto get the hard cover version that's got
all these great images in there.There's one about how when you're doing your
(42:53):
elevator pitch, you're really up onstage and just really quickly, I'll say,
let's see stand up and project themost confident you. The points you
are making will come shining through.Do this with passion and show that you
care. Make eye contact, butyou don't have to stare. Okay,
(43:14):
thank you so much, appreciate you, and we will definitely be looking at
that book on Amazon so that webecause I'd like to make sure I get
a copy of those things so thatI can look at them myself. So
again, thank you for joining ustoday. We really appreciate you taking time
out of your busy schedule to behere with us. Terrific. Thank you.
(43:37):
Thank you so much for having meas a guest. I can't wait
to watch the program. Alrighty,thank you. Okay, So now I'm
gonna let everybody know what's coming upupcoming events that I have, and that
is, of course, I amdoing another Show Up to Rise Up Virtual
Summit, which is going to bescheduled for September twenty through the twenty eighth,
(44:01):
twenty twenty four. So if youare interested in being a speaker on
the platform, you can go towww dot speak at show Up to RiseUp
Summit dot com. That's www dotshow Up to Rise Up Summit dot com,
(44:22):
or just email me at info atEXWSI dot com for more information about
becoming a speaker on the Show Upto Rise Up Virtual Summit, which will
be September twenty six through twenty eight. Also make sure to tune into the
next Black Business Olympics, which isgoing to be June twenty fourth through the
(44:45):
thirtieth, twenty twenty four. TheBlack Business Olympics, as you know,
is a fundraiser to provide scholarships andlock laptops to high school seniors going to
college and K through twelve entrepreneurs.The Black Business Olympics showcases black business,
black business owners and corporations all aroundthe world. And also if you'd like
(45:07):
to be a speaker to showcase yourbusiness on that network, you can email
me again at info at EXWSI dotcom. I will also be speaking on
that Thursday, which is June twentyseventh at seven pm, So tune in,
mark your calendar and start working ongetting your passport because if you don't
(45:30):
already have one, you're definitely gonnaneed to get one or renew the one
that you have. Why because thenext show up to Rise Up Women's Retreat
is going to be is being plannedfor April twenty twenty five, and the
location is the Hotel Emotions Resort andAt Resort and Spot in the Dominican Republic.
(45:54):
So if you want to be keptup to date or to be placed
on the list to attend. Youcan email me at info at exwsi dot
com. And if you have notviewed my TEDx talk that I did in
Vancouver, Canada, make sure todo so. The topic is show up
(46:15):
to Rise Up and you can watchit on YouTube by just putting my name
in the search box doctor Madlin andLewis, or you can email me for
the direct link at info at EXWSIdot com and I'll be glad to send
it to you. I'm excited becauseas up today, it's at two hundred
(46:37):
four thousand, six hundred and eightythree views. So I just want to
thank everybody who's watched it, whosupported it, continue to share, like
and comment on the video because asyou know, I want to reach a
million plus, so just keep pushingit out there. I really appreciate it.
(46:57):
And finally, I am of contrybeing writer to the onw It magazine
where I share nuggets and resources everymonth. Own It magazine is a resource
for personal, professional and business development, so make sure to get in on
a subscription or an annual subscription tothe magazine. You can go to my
(47:19):
website www dot e X w SIdot com and you can also subscribe.
There's also a link on there ifyou want to get the annual subscription or
if you want to be featured onthe cover, you can also do that
(47:40):
too. Don't forget to make sureto share this episode. It's been great,
we had some great information. Iwould like to thank my guests again,
mister Ruben, mister Glenn Rudin,and my viewers and my listeners for
join me today. This has beenthe successful women's show. I am doctor
(48:04):
Madelinann Lewis and if you'd like toreach out to me again, it's at
info at EXWSI dot com or goto my website www dot exwsi dot com.
And while you're there, make sureyou download my free three part video
series on three things every woman shoulddo to position herself for executive leadership.
(48:29):
You can also sign up for myonline course which is Cracked the Career Code
how to Lead with Confidence, Charismaand Credibility. To sign up for the
course, go to www dot crackthecreercode dot com. You can also find
me on all the social media sites. Don't forget to subscribe to our channel,
(48:52):
the YouTube channel and the talk forTV channel and like and definitely shared
this episode with others. Again,this is a successful women's show. We're
here every week. I am yourhost, Doctor Madeline and Lewis helping women
to accelerate the path to success.Again thanks to my guests mister Glenn Ruden,
(49:17):
and my viewers and my listeners.I love you all to life and
as always, be well and staysafe out there. Got the
The topics and opinions expressed on thefollowing show are solely those of the hosts
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affiliates. We make no recommendations orendorsements for radio show programs, services,
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questions or common should be directed tothose show hosts. Thank you for choosing
(00:22):
W four WN Radio. I gotthe lets and did you know women represent
(00:54):
just three percent of Fortune five hundredCEOs and less than fifteen percent of corporate
executives at top companies worldwide. Haveyou wondered what the secrets are to getting
into the top ranks, whether inthe private or public sector. Do you
want to figure out how to stopbeing held back in your career? Are
(01:15):
passed over for promotion, then you'rein the right place. Hi. I'm
doctor Mattlananne lewis President and CEO ofthe Executive Women's Success Institute. I have
decades of experience in the military,the federal government, and corporate America,
and my mission is to help womensucceed and tap into their full potential.
(01:37):
I want to reach a million pluswomen around the world to become the leaders
they are meant to be. Soif you want to move into a management
or executive level position, or maybeyou are a female veteran transitioning out of
the military into business entrepreneurship, thenreach out to the Executive Women's Success Institute
at three zero one three two eightfour let us get you on the fast
(02:06):
track to success. Well, hello, and welcome to the Success for Women's
Show, where you can view uson Talk for TV and listen to us
(02:28):
on the Women for Women Network.I am doctor Madeline Ann Lewis your host,
and I have a very special guesttoday. The topic today which we
are going to delve deep into,is going to be the message Master and
(02:51):
my guest is mister Glenn Rudin.Let me just give you just a little
bit of background on my guests.Well, I tell you what, let
me bring him out and I amgoing to let him give you his background.
(03:15):
So I want to bring because Idon't want to take away a whole
lot of time from him, becausehe has a lot of great information that
we want to share. So let'sbring on to the Successful Women's Show.
Mister Glenn Ruden, Well, welcome, welcome to the show. You know,
(03:36):
I want to just apologize to youbecause I did have your back,
your buyer in front of me andwe got lost in my paperwork here.
But anyway, I normally ask myguests to just tell us what they want
us to know about themselves. Soif you would just let the viewers know
what you want them to know aboutGlenn route terrific. Well listen, first,
(04:01):
let me say it's an It's anhonor and a thrill to be on
the Success for Women Network. Iloved that introduction that that I just watched,
And from my perspective, you shouldhave a line from your office door
stretching around the country of women andmaybe some guys trying to sneak in there
also to you know, to geton board with your Success for Women network,
(04:27):
because, let me tell you,it sounds like just the place people
need to be. I tell youwhat I always say that even though I
work a lot with women, mencan also benefit from what we do.
We can be we can be trained, I promise you we could be trained.
Yeah, so just out rude giveus some idea of what you're all
(04:47):
about. Okay, So I've I'vespent my career in consumer package goods,
writing copy, working on branding,developing and perfecting messaging, and spending that
time understanding that when you know youare a particular product, let's say that's
sitting on the shelf. You know, if you're a bottle of water,
(05:09):
Let's say that's sitting on the shelf, someone's passing by you in a store,
and the little label on that packagehas got to do the job of
selling it, making you want topick it up, making you want to
buy it. And what I realizedabout ten years ago with all this experience
that I had, doctor Madeline,and is that people are products. We
(05:30):
are products too. The big differencebetween this and you and I is that
you and I were given these voices, and we were given the ability to
change our labeling, the ability todo different things with ourselves so that we
too have the opportunity to stand upin front of somebody, to stand out
and have someone interact with us.So I have spent a career creating products
(05:54):
that do that. I've probably developedthree four hundred different products in my lifetime
for different venues like Disney on iceshows, universal theme parks. The NBA
sold to the biggest retailers in thecountry like Walmart and CVS and Walgreens and
a whole host of other distribution pointslike that, and I understand firsthand from
(06:18):
going through all those experiences how importantit is to be intentional with your message
and what you do. And soI come to you today to share the
message with people that look. Nineout of ten people that I come in
contact with struggle with some portion oftheir messaging. It might be their appearance,
(06:39):
it might be the way they speak, it might be understanding their branding
and what they need to be sayingabout themselves or their companies. But make
no mistake about it, it isa widespread issue, and it's one of
the things that I see that holdpeople back. And so I'm tremendously passionate
because I know not everybody can bea great speaker like you, but everybody
(07:00):
can certainly improve their game now andgive themselves a better chance to succeed,
get ahead, be entrepreneurial, whateverthat challenge is, if they take the
time to listen and take the necessarysteps to really improve the way they come
across for the world. So that'sa little snapshot about what I do and
passionate I am about helping people inthis vein and I can hear it.
(07:25):
I can hear it as you're speakingabout it. Now, all of this
you do under always being creative.I love that that name. Where did
that come from? What you know? And do you just work with you?
I'm sure you work with both menand women, right, sure?
Sure, yeah, well so alwaysbeen creative. When I started my own
(07:46):
company, actually it's going to beit's going to be seventeen years this year
that seventeen years ago. Number One. I wanted a name that would give
people a sense for what I door what I did. Always be creative.
I love the creative aspect. Iwanted one that would also work with
easy initials, because over the courseof time, people do refer to my
(08:09):
company as ABC. Always been creative. So for me, it was a
creative challenge to come up with acreative name that spoke about things that I'm
passionate about, creativity, creating aname that was simple for people to understand,
have an abbreviation that people could useand rely on, And it's all
those different things that went into alwaysbeen creative, and you know, I've
(08:33):
never flagged on that one in allthe years that I've been using and I've
always enjoyed having that as my handle. Wow. Yes, that's very interesting.
It really caught my eye when Isaw that. So tell me now,
we're going to just get right downin the weeds of it here.
You know, everybody you hear branding, branding. Well, you know,
I got a brand myself. Igot a brand my company. You know,
(08:56):
everybody talks about branding. So tellus what exactly is branding? Well,
branding, sure, go ahead,Yeah, the personal branding? Really
sure. So here's what you needto think about when when your listeners and
(09:16):
the people watching this program think aboutwhat their personal brand is. Your personal
brand is what happens when you havean interaction with somebody and then you leave
and you're no longer present with them. What's the impression that you left on
them? If someone said to them, what was that guy Glenn? Like?
What was doctor Madeline and like?And they start describing you, hopefully
(09:39):
in a positive way, that isreally the essence of your personal brand.
It's what's left behind when you're nolonger in the room. What's the impression
that you made. What's the impressionyou created? What words would people use
to describe you? In fact,what words would you use to describe yourself?
If you're being intentional about this andyou say, this is really how
(10:03):
I'd like to be remembered when Ileave this meeting, when I leave this
networking group, when I leave thisChamber of Commerce meeting, when I leave
this trade show. This is howI want people to think of me when
they go home and they talk aboutthey met this guy Glenn, they met
doctor Madeline Ann. What do youwant them to say about you? If
that is the essence of your personalbrand, And that is why it's so
(10:24):
important to create a great first impressionand a very intentional impression that's based on
what you want it to be.In other words, we don't want to
leave that personal brand to what somebodyelse would want to describe us as we
want to be intentional about how wewant that to be etched in their minds.
(10:45):
And so, as a great example, if you show up to a
meeting and you're dressed sloppily, whatis the impression that you're leaving part of
your branding now is when they goaway from the meeting and say, well,
that person seem nice, but didyou see the way they were dressed?
Right, So part of the personalbrand impression I left. If I
showed up dressed sloppily, that gointo that personal brand not really ready for
(11:07):
prime time, or doesn't really gethow important it is to make a great
impression. On the other hand,if you show up and you're dressed impeccably
before you even say anything, andpeople are looking around the room and saying,
wow, look at that person.They really came with great intention,
They really know what kind of impressionto make before they even start speaking.
(11:28):
They look sharp, they look wellput together, they look like they put
some thought into their wardrobe, theylook professional. These are all great adjectives
that you want someone to think aboutwhen they're talking about your personal brand.
So again, just to summarize it, it's the essence of what you leave
behind after you make a first impressionon the people you come in contact with,
(11:50):
and that's why it's so so important. Wow, and you are probably
this is the first time that I'veheard it, you know, broken down
like that where you can actually younow actually know why it is so important,
because, like I said, youhear people talk. A lot of
people think, at least my personalopinion, a lot of people think that
(12:16):
when they say I have to brand, you know, brand myself, they
mean they're going to put up awebsite, get some brochures, and get
some cards. Right that. Sometimesthat's that's that's what they think that they're
you know, branding means, andthat is definitely not I mean, that
may be a part of it downthe road, but that's not what personal
(12:37):
branding is now. Those are thoseare personal. Those are branding assets that
you would develop once you really knowwhat kind of impression you want to make
on people. But those all comeafter the fact, right, we really
have to spend some time thinking aboutthis, right, you know, so
often and I'm sure you've seen thisalso, people will make the effort.
They'll show up at seven o'clock inthe morning for the B and I or
(13:01):
Chamber of Commerce meetings, and look, you're getting up early, you're going
to go out. Why not makethis great first impression on people. Don't
get lazy, don't think, oh, they've all met me before. And
even if you've spent the last fiveyears like that, there's still time to
turn that ship around because if younow start showing up dressed really professionally and
(13:24):
intentionally prepared for these meetings. Theway you dress, the way you pitch
your in your elevator pitch, theway you show up in terms of your
posture and your confidence. This iswhy I love coaching people, because everybody
has the opportunity to really change theway we see them if they take the
time to do that. Of course, look, if you've been showing up
(13:46):
dressed sloppily for the last five years, it's going to be hard to turn
that ship around in people's eyes.But it's never too late to start making
the kind of impression that you wantto make. Yeah, and it's always
that first impression that gets them,of course, right righte. Wow,
So how can I I develop mypersonal brand? That's a great question.
(14:09):
Also, on my website Always Beencreativedot com, I actually have a link
to what I call my personal brandingworksheet. Now, this is a this
is a worksheet that everybody can getfor free. It's a free download.
You'll have to give me I guessyour email address. I think that's the
way that's set up on my website, and you'll pdf And the PDF has
(14:33):
three different categories of adjectives. Youknow, one is about your level of
professionalism. There's some different categories there, and underneath each one of those categories
is a list of about twenty differentwords that you would start thinking about in
terms of the way you want tobe thought of when you show up at
(14:56):
these meetings. So, again theidea is the first place is I I
now want to be intentional about whatI'm doing about my brand. I want
to be taken, let's say seriously. So I'm always going to show up
early at the very least on time. I'm never going to show up late.
I'm never going to be shuffling aroundand looking unprepared. I'm always going
(15:18):
to be professional when I show up. I'm always going to be impeccable the
way I show up. So allof these different words, you'll end up
picking about three to six of thesewords. You write them, you circle
them on this document that you'll getoff of my website, and then you
put that up on the wall andyou say, from now on, every
time I show up, I'm goingto have these six words that I circled
(15:43):
in mind everything that I do,from sending out emails to posting on social
media, to making personal appearances,to going to one on one meetings,
to going to networking meetings. BeforeI go out the night before, I'm
going to look at that list,I'm going to say, I'm going to
do my darnness now to make surethat I fulfill every one of these adjectives
(16:07):
every time I show up with greatintention and great consistency, and over the
time you actually start to become thatpersonal brand that you want to be.
So there's a couple of things thatpeople have to keep in mind when we're
making this kind of impression. Wehave to also be consistent with what we're
doing on our social media. Soif I've got an Instagram or a TikTok
(16:30):
account, before I put a postout on there, or on LinkedIn,
before I put a post out onthere, I've got to put that through
the filter of all these personal brandadjectives that I pick for myself and say
when I put that out. Now, if I'm putting out a photo of
myself partying, you know, youknow, on the beach on a cruise,
(16:52):
is that consistent with the personal brandingand the messaging that I want to
put out for my brand and mycompany. Because I would say if it's
not, then as much as youmight have a good time putting that out
there, and you might think it'sgreat to get some of that attention,
if you were my client, Iwould say, you can't do that.
You want to open up a differentaccount or a different persona and do that,
(17:15):
okay, But if you're talking aboutyou and your business and your brand,
stop, you can't do that.You can't be both of these things.
You can't be the class clown inone post and then be taken serious
in the next. It's one orthe other. Wow. Now, another
thing that we hear a lot aboutis that elevator pitch. I've heard that
(17:38):
you have what maybe about thirty secondsto get to be able to tell a
person what you do and peak theirinterests so that they may want to possibly
hear more or even do business withyou. So if you get into an
elevator with them, you haven't toknow what they go from the first floor
(18:02):
to what the fourth floor or somethinglike that. Tell us what are the
keys to an effective elevator speeches?Sure? Well, I mean, look,
you know, if you don't doa good job with that elevator pitch,
somebody's going to push that emergency buttonand stop that elevator as soon as
they can, to try to getoff of the elevator. But sure,
the concept for people who don't knowthat is, yes, imagine yourself getting
(18:23):
on an elevator, the doors closed, and now you're standing next to somebody
that you really wanted to have aninteraction with. Could be a client,
could be a potential employer, couldbe somebody that you wanted to pitch.
It could be somebody from a socialstandpoint. Right, whatever you're going to
say over the next fifteen to twentyseconds is going to go a long way
(18:45):
in determining how much more interaction thatother person wants to have with you.
And so the idea, and peopleget this wrong all the time. The
idea of the elevator pitch isn't tosell me anything. The idea of the
elevator pitch is to get me intrigued, get me interested in wanting to hear
more. So, for sure,it can't be more than thirty seconds,
(19:07):
because when it gets longer than that, people start stop paying attention. They
their minds start wandering into other things. And so again with the elevator pitch,
just like your personal brand, justlike your appearance. It's all about
intentionally managing what you're going to doand understanding you're not selling anything, No
(19:30):
one's buying anything. You are justtrying to put a little tidbit of information
out there so that someone gets asense for what it is and says,
I can see why that would beinteresting to me or someone else. Because
keep in mind, not everybody,and I say this is one of my
most important phrases, not everybody whohears your elevator pitch is your customer.
(19:56):
But everybody who hears your elevator pitchknows someone who is your potential customer.
And that's why it's so important tobe crystal clear with what you say during
that pitch, and keeping this inmind, don't ever start your elevator pitch,
in my judgment and the way Icoach it with telling me your name,
(20:18):
your company name, or where you'refrom. Those are three devices that
people use when they are not preparedto do their elevator pitch, and so
they fill the airtime up with informationthat no one needs and no one has
to have until such point that they'reinterested in what you're saying, and then
they say by the way, whoare you? Or by the way,
(20:41):
this is who I am. Sowhen you're doing that elevator pitch, it's
super important to have right at thetop of it a question or a fact
or something you're going to say that'sgoing to have the person listening say,
oho, either that was interesting,I want to hear more, or I
feel like you're talking directly to mewith what you just said. I want
(21:03):
to hear more. Right, Butthe last thing in the world we want
to do is confuse somebody. Peopleget the idea that if I put a
what I would call a college wordor a couple of college words, or
make it really complicated, that I'mgoing to sound super smart and someone's going
to want to be working with mebecause I'm super smart, and the exact
(21:26):
opposite thing happens. We, becausewe're not that bright, get confused or
don't understand what you just said,and it's interesting to you. You know
what, I don't understand that wordbecause we don't want to look like we
don't know what we're talking about,so we just politely nod and listen and
say thank you, I really appreciatethat, And you haven't made a connection
(21:48):
with us, So be careful aboutusing big words and complicating things because you
want to keep it super simple.Wow, so you are known as the
message master. Tell us how cansomeone become an effective speaker? Because I
(22:11):
know that you work with individuals bothverbally and nonverbally right to get them to
get their message across. So tellus how can they become more a more
effective speaker? Well, okay,it's a it's a great question, and
again so many people it's it's oneof the things that that that people in
(22:33):
our world really struggle with. Noteverybody's a natural like you, you know,
and and uh, you know,hopefully people are watching me and they
think maybe I'm okay at doing thisalso. But the but the first thing
we have to do is we haveto get comfortable standing up and speaking in
front of other people. So thefirst challenge that I invite people to take
(22:56):
is the next time you're going todo your elevator pitch, stand up,
stand up and project confidence about whoyou are. Right, let people know
in the meeting that you mean business. But let's even rewind before you even
get there being a good speaker.If you're somebody who's not comfortable with doing
that in public, now is aboutpractice, is about taking the time to
(23:19):
be prepared so that when you doget your opportunity, whether it's do your
elevator pitch or tell a story,you've prepared ahead of time. You know
what you want to say, You'vealready rehearsed it in an empty room by
yourself. Matter of fact, everybodyout there listening and I know this is
true, has one of these smartphones. Well, it's time for you to
(23:40):
record yourself on your smartphone and lookat it. One of the keynote speeches
that I do is one that's calledwould you do business with you? And
the whole point of that is,if you were sitting opposite yourself and you
were listening to your elevator pitch,if you were listening to yourself tell a
(24:00):
story, do a sales presentation,be honest, would you sign on the
dotted line? Would you shake someone'shand and say I want to hear more,
because I would venture to guess that. Again, nine out of ten
people that I come in contact withare not there. They're not there,
and a lot of that is lackof preparation, not taking the time to
(24:21):
really understand what it is you're goingto say, when you get the opportunity
to do that and it shows.It shows people stand up, they fumpfer,
they use filler words, ums,likes oz. They'll either be way
too short with their elevator pitch,they'll do something for about ten seconds because
they're embarrassed and they just want tosit down and they want to have the
(24:41):
spotlight shine on somebody else, orout of nervousness, they'll stand up and
start talking and talking and talking,and everybody in the room is looking around
saying, is this person ever goingto stop talking? We don't even know
what they're talking about, right,So those are both sides of that same
coin of not being prepared with whatyou want to say. So it starts
(25:03):
there. It literally starts with whetheryou do it on a Google document or
you actually sit down and you pensomething in front of you, writing down
your thoughts and ideas. Not thatyou want to be robotic, not that
you want to just memorize it andjust spill all these words out in a
row and sound like you're just doingit from memorization like that, but you
(25:25):
want to come across as comfortable withthe words you're about to say. And
the only way you can do thatis to put them on paper, rehearse
them over and over again so thatwhen you get the chance, sounding as
if you're really professional and doing it. As a matter of fact, I'll
just go a little further on this. Think about your elevator pitch as if
(25:45):
you were doing a performance in aplay. You've got a script, it's
thirty seconds long, you should bein costume dress the way you should for
the business that you're in, andyou've got an audience that you're presenting it
to. The next time you're goingto do a pitch thing to yourself,
it's not going to be a twohour Broadway show, but it's going to
be a professionally scripted, organized wardrobeperformance, and people in the room will
(26:12):
take note of the fact that that'show you're looking at it, and that's
how you prepared for it. Absolutelywow. Now, one of the things
I heard you mentioned as you weretalking, you mentioned telling your story.
And you know as speakers, youknow you hear speakers all the time.
(26:32):
Are you here telling a story?So tell us you what is it when
you're mining your history for storytelling?Like storytelling gold? What does that mean?
Right? Right? That's another oneof the a story anyway. Yes,
that's that's another one of you know, my catchphrases that I've developed,
(26:56):
and it's so so important. Oneof the things that I do with my
client is, you know, whenwe're trying to figure out why somebody went
into a particular business, and bythe way, I do this with college
students as well, why are yougoing into the chosen fields you're in,
Why are you in the business thatyou're in, Why did you do it
in the first place. Because onceyou do a great job with that elevator
(27:18):
pitch, the next thing that we'regoing to have to do is be able
to tell some stories about why we'rein the particular business that we're in.
And one of the things I liketo tell people to do because it's a
super important exercise for my clients togo through where I'm now going to force
them to look back over their livesand their careers and tell me the different
(27:40):
things that they've gone through experience wiseat jobs, experience wise in college and
high school, different lessons that theylearned along the way. It's not your
resume. I don't want to know, like in my case that right,
you know that I worked at Revlonfrom nineteen eighty three to nineteen eighty six.
What did I learn when I wasthere? What lesson that I take
(28:00):
out of that? What stories canI tell about how I was able to
develop packaging for high end goods thatwe're going to be selling at department stores.
Because by sharing those kinds of stories, people start to remember things about
you, and that's really what wewant them to do. We want people
(28:21):
to go home and remember aspects ofwhat we do. And it's some of
those aspects. For instance, I'lltell a story I won't go into the
whole thing now, about how Iwas in sales training programs when I was
ten years old. That's how Ilaunched that. And someone will say,
wow, what are you talking about. How in the world were you in
a sales training program when you wereten? And the story is really all
(28:44):
about how I spent time with myfather, who was a root salesman,
you know where I grew up inNew Jersey, and I would get to
go out on the road with himand watch him at his craft of selling
to his particular customers. And soonce someone says to me, what do
you really know about selling? Whyare you an expert? On selling.
I'll tell that story and that willlast with people because they'll go on and
(29:08):
go, wow, this is aguy who's really been learning how to sell
for his entire life, started whenhe was ten years old. That really
gives me some some great heft interms of the way I'm trying to present
myself and the skills and abilities thatI have. So what I tell people
to do is go back into yourhistory and actually start writing down these stories
(29:30):
about these lessons that you learned,and actually build an inventory. I've got
about forty five different stories that Ican tell, and it's almost like having
inventory in a warehouse. Depending onthe audience I'm going to go and speak
to, I'll look at my listof stories and say this would be a
great one to tell to this particularaudience. But keep in mind, we've
(29:51):
got to take the time to notonly write down what the thought about that
story was, but what is theactual story. Actually write it out chapter
and versus if you were writing abook, and take the time to rehearse
that. So when you get thechance to tell that story, it's coming
out of you very naturally, professionallyand eloquently. Gotcha, you know that
(30:12):
that's very interesting. So you mentionedyou have all these stories you could tell
us, So go ahead and justgive us maybe a story about you that
can inspire our viewers. Okay,so I'm gonna i'll take you through through
through this one. At one pointbefore I owned my own companies, before
(30:37):
I really started on the entrepreneurial journey, I was working for for company,
making a nice salary as a nationalsales manager, and one of the customers
that I was dealing with said saidto me, you know, we're we're
looking for an opportunity to work witha company that can do custom product development
for us. And as soon asI heard those words, I knew I
(31:00):
had a choice. I could eithertake that opportunity and bring it to the
people who ran the company, orI could look at that and say,
you know, this might be anopportunity for me to start my own company.
How am I going to handle this? So what I said to the
customer was the company that you're lookingfor today, I don't have it today,
but if you give me a coupleof days, I think I might
(31:22):
have an option for you. Sofrom that point on, I went about
finding somebody that I knew who wasalready well established in business, who could
potentially fund me, either with seedmoney or make what I was looking to
do. Here a division of hiscompany that was already a successful company,
and went had a meeting with him, pitched him on that idea, and
(31:45):
the next week came back to thatcustomer and said, you know that company
that you were looking for last weekthat didn't exist, It exists now,
this is what it's called, andI would love to be in business with
you, And then turned around,resigned from the company that I was working
for and started a whole new aspectof my career. So the whole idea
of that story is for people whoare in the entrepreneurial space and you're waiting
(32:08):
for the right time for something tohappen. The right time doesn't happen,
you make it happen. The righttime doesn't get handed to you on a
silver platter. You have to goout and get it. So I love
using that story to give people asense for how I can speak to them
as an entrepreneur, why I appreciateentrepreneurism, and why I'm somebody who doesn't
(32:31):
just talk the talk. When thetime came and I had to walk away,
from a great salary, and Ihad kids and a family and mortgages
and leases and all these different things, and it wasn't the right time.
I made it the right time.And so that's an inspirational story for all
of you entrepreneurs out there who aresitting on or dreaming of being your own
(32:51):
boss and your own person. Thisshould be what you think about when you
think is the time right for me? Because I will always say, there's
never going to be the perfect time. If you're going by that ring on
the Merry go round, you gotto grab it when you go by it,
because it might not be there whenyou come back around. Wow.
Wow. Now you're known as themessage master. Why that's, Tay?
(33:17):
Why that? Why that? Imean, I know that you help people
to with their elevator speech and youhelp them with the verbal nonverbal, you
know, part of becoming an effectivespeaker. But still why message master?
Right? So this goes back aboutfour years ago. I'm not sure if
(33:39):
you're familiar with you. You probablyare based on the spaces that you work
in. The app clubhouse that gotso popular right at the top of the
pandemic when everybody was shut in andthey were home and we were looking for
ways to interact with the world.And I got involved in one of the
rooms one of the clubs on Clubhouse, and I knew this was the ability
(34:01):
that I had, but all ofa sudden it became apparent to the people
who were listening to me. Peoplewould come up on these stages and say,
this is the business I'm in,but I don't really know how to
describe it. I don't know howto do an elevator pitch, and right
on the spot, right on thespot, I was able to help them
come up with patchphrases, company names, brand names, ways to speak about
(34:23):
themselves, all these different messaging attributesthat people really needed help with. And
people started saying, Oh, yougot to talk to the message master.
Oh you got to come up onstage. The message master is here now.
And I start thinking to myself,I love this handle. People understand
it, they get it. It'sa good working title for me, and
(34:43):
it truly is something that I'm reallygifted with helping people do. Maybe because
it's some ability that I was bornwith. Maybe it's all the different experiences
I've had working in consumer goods andmaking presentations and understanding how important it is
to be clearly understood. But it'sone that I loved and I took it
(35:05):
again. Another one there no onehanded it to me. I heard that
name a number of times that youknow what, this is a great handle
for me in this space as acoach and a mentor, and I'm going
to run with it. And it'sclear and concise. I mean, it's
it's you know they I know whatyou mean when you say message master,
okay, so that I can understandthat. So tell me if you had
(35:29):
one piece of advice that you couldlead with our viewers and our listeners,
what would that advice be. Well, I think there's a couple of things
that that I'm going to tap intohere. The first one. The first
one, of course, is themost important. Are you Are you happy
(35:49):
and fulfilled with what you are doing? Does this bring you joy every day?
Do you feel like you're doing thething that you were meant to be
doing? Because I find so manypeople are not able to answer that with
an affirmative yes. And if you'renot, that's number one, right,
There's no better time than today totake stock of yourself and make sure that
(36:14):
you are doing what you want tobe doing. Rather than what somebody else
thinks you should be doing. Andlisten, you don't have to work with
me. There's hundreds of coaches outthere, doctor Madeline, and as a
coach as well, she can helpyou out. There's a lot of people
that can help you figure out whatit is you're good at and what it
is you should be doing. Sothat's number one. Number two. If
(36:36):
you're already doing something you love butit's not happening the right way, then
you also need to reach out tosomebody who can help you with the tips
and tricks and strategies that you don'tknow because you haven't been through it already.
Don't keep staying in the same placeif you can have somebody else help
you with things you just don't knowAboutnumber three, if you're in that space
(37:01):
already and you're doing what you wantto be doing, don't get bogged down
in things that you're not meant tobe doing. My particular case, I'm
good with numbers, but i don'tlove accounting work. So I've got an
accountant. That's just how it is, and that's just how it needs to
be. So make sure you're spendingyour precious time the most valuable resource we
(37:23):
all have doing what you're great at, and when you need help in these
other areas that are not your areasof expertise, find the people who can
help you and make you that muchmore efficient in terms of what you're doing.
Hopefully, those are three really goodpieces of advice that people can take,
think about and take action on.Absolutely. And also they shouldn't forget
(37:45):
that you have the tool on yourwebsite that can help them with their elevator,
pitch correct with what with their personalbrand, with the personal brand?
Okay, ll tell us, doyou have anything coming up? Are you
going to be somewhere where people maybecan come and hear you speak, or
(38:07):
do you have any training, anyanything coming up on the horizon that you'd
like us to know about. Well, I would say this that right now
I don't have anything in particular scheduledwhere we're I do have something scheduled over
the summer. I don't have thespecifics with me here right now, but
right on my website, if yougo to always beencreative dot com, there
(38:30):
is a link there to set upa free thirty minute call with me,
And I promise you that that phonecall in one way, shape or another
will be life changing for you becausewe're really going to take the time.
I'm going to take the time tolisten to you, take a look at
your business, take a look atyour website. Here your ideas and thoughts
about what you want to be doing, and in those thirty minutes, I
(38:52):
will give you my very best adviceon the next steps you should be taking.
And they're not necessarily taking those stepswith me, but I will tell
tell you what you should be doingwith those next steps. And as I
say to people who do that,every one of those phone calls is enlightening,
it's eye opening, and it's lifechanging. So that's what I would
say is the number one thing.If you like what you're hearing from me,
(39:14):
if you're enjoying this kind of content, that's exactly what you're going to
get if I get the opportunity toconnect with you. And I love the
opportunity of connecting with people out therebecause that's how we grow our businesses,
that's how we grow our networks bygetting to know as many different people who
are doing as many different things asthey can. And to go back on
what I said earlier, you're notgoing to know everybody that I know,
(39:37):
But once you make a connection withme, you have no idea who I
could potentially introduce you to. Andby the same token, I have no
idea who you could potentially introduce metoo, because, let's say, in
my particular case, I'm always lookingfor speaking opportunities to speak passionately about these
topics that I love so much.So if somebody's out there and they've got
(39:58):
an opportunity for me to do that, I'd love to have a thirty minute
chat with you about that as well. Absolutely so, tell us again how
they can reach out to you.Where are you, Where can they find
you? What's your email, yourwebsite? Give us all of that against
sure, absolutely well, number ofdifferent things. First of all, the
easy one always been creative dot com. You see my name right up here,
(40:22):
Always beencreative dot com is my website. You can interact with me there.
You can subscribe to my newsletter,you can get that free branding pdf.
There's I think a free ebook upthere. Also on mistakes people are
making with their sales pitches, that'snumber one, number two, as far
as I know, I'm the onlyGlenn rudin two ends in Glenn r u
(40:45):
dn LinkedIn. You can find meGlenn Underscore Rudin Underscore message Master on Instagram.
I am constantly posting on LinkedIn onInstagram, so if you want to
interact with me that way, youcan see the different tips and bits I'm
putting out based on either tips thatI'm giving directly to the camera or clips
(41:07):
of appearances that I've had on podcastsand things like that, and you can
email me directly. Glenn. Twoends had always beencreative dot com and I
answer dms in my Instagram. Ianswer messages within LinkedIn. I'm very open
and forthcoming with wanting to interact andget the good word out to everybody that
(41:28):
you too can be your own messagemaster. You've got the ability to do
this. You might need some help, and you might need some pointers,
but there's no reason for you tosuffer from what I would call communication anxiety
any longer. We can help youget over that hurdle, get over that
hump and at least be comfortable withtelling your story and doing what you need
(41:49):
to do so the world knows howto interact with you, and you've got
the ability to communicate what your valueis to the world got absolutely well.
Thank you, thank you so much. We appreciate you coming on and sharing
the success nuggets with us. Ithas been a pleasure, and you know,
(42:09):
make sure you keep keep in touch. Let us know if you do
have anything coming up that you mightwant us to put out there for you.
Just connect. I'll throw one morething up there. My book is
available on Amazon. It's called ABrand in Your Hand and it happens to
be the business world's first fully rhyming, full color book on branding and messaging.
(42:32):
So it's written like a doctor Seussbook, all written in rhymes,
but it's serious topics like your elevatorpitch, your personal brand, things like
that. So you can find thisup on Amazon. It's a three dollars
digital book, but if you wantedto get the hard cover version that's got
all these great images in there.There's one about how when you're doing your
(42:53):
elevator pitch, you're really up onstage and just really quickly, I'll say,
let's see stand up and project themost confident you. The points you
are making will come shining through.Do this with passion and show that you
care. Make eye contact, butyou don't have to stare. Okay,
(43:14):
thank you so much, appreciate you, and we will definitely be looking at
that book on Amazon so that webecause I'd like to make sure I get
a copy of those things so thatI can look at them myself. So
again, thank you for joining ustoday. We really appreciate you taking time
out of your busy schedule to behere with us. Terrific. Thank you.
(43:37):
Thank you so much for having meas a guest. I can't wait
to watch the program. Alrighty,thank you. Okay, So now I'm
gonna let everybody know what's coming upupcoming events that I have, and that
is, of course, I amdoing another Show Up to Rise Up Virtual
Summit, which is going to bescheduled for September twenty through the twenty eighth,
(44:01):
twenty twenty four. So if youare interested in being a speaker on
the platform, you can go towww dot speak at show Up to RiseUp
Summit dot com. That's www dotshow Up to Rise Up Summit dot com,
(44:22):
or just email me at info atEXWSI dot com for more information about
becoming a speaker on the Show Upto Rise Up Virtual Summit, which will
be September twenty six through twenty eight. Also make sure to tune into the
next Black Business Olympics, which isgoing to be June twenty fourth through the
(44:45):
thirtieth, twenty twenty four. TheBlack Business Olympics, as you know,
is a fundraiser to provide scholarships andlock laptops to high school seniors going to
college and K through twelve entrepreneurs.The Black Business Olympics showcases black business,
black business owners and corporations all aroundthe world. And also if you'd like
(45:07):
to be a speaker to showcase yourbusiness on that network, you can email
me again at info at EXWSI dotcom. I will also be speaking on
that Thursday, which is June twentyseventh at seven pm, So tune in,
mark your calendar and start working ongetting your passport because if you don't
(45:30):
already have one, you're definitely gonnaneed to get one or renew the one
that you have. Why because thenext show up to Rise Up Women's Retreat
is going to be is being plannedfor April twenty twenty five, and the
location is the Hotel Emotions Resort andAt Resort and Spot in the Dominican Republic.
(45:54):
So if you want to be keptup to date or to be placed
on the list to attend. Youcan email me at info at exwsi dot
com. And if you have notviewed my TEDx talk that I did in
Vancouver, Canada, make sure todo so. The topic is show up
(46:15):
to Rise Up and you can watchit on YouTube by just putting my name
in the search box doctor Madlin andLewis, or you can email me for
the direct link at info at EXWSIdot com and I'll be glad to send
it to you. I'm excited becauseas up today, it's at two hundred
(46:37):
four thousand, six hundred and eightythree views. So I just want to
thank everybody who's watched it, whosupported it, continue to share, like
and comment on the video because asyou know, I want to reach a
million plus, so just keep pushingit out there. I really appreciate it.
(46:57):
And finally, I am of contrybeing writer to the onw It magazine
where I share nuggets and resources everymonth. Own It magazine is a resource
for personal, professional and business development, so make sure to get in on
a subscription or an annual subscription tothe magazine. You can go to my
(47:19):
website www dot e X w SIdot com and you can also subscribe.
There's also a link on there ifyou want to get the annual subscription or
if you want to be featured onthe cover, you can also do that
(47:40):
too. Don't forget to make sureto share this episode. It's been great,
we had some great information. Iwould like to thank my guests again,
mister Ruben, mister Glenn Rudin,and my viewers and my listeners for
join me today. This has beenthe successful women's show. I am doctor
(48:04):
Madelinann Lewis and if you'd like toreach out to me again, it's at
info at EXWSI dot com or goto my website www dot exwsi dot com.
And while you're there, make sureyou download my free three part video
series on three things every woman shoulddo to position herself for executive leadership.
(48:29):
You can also sign up for myonline course which is Cracked the Career Code
how to Lead with Confidence, Charismaand Credibility. To sign up for the
course, go to www dot crackthecreercode dot com. You can also find
me on all the social media sites. Don't forget to subscribe to our channel,
(48:52):
the YouTube channel and the talk forTV channel and like and definitely shared
this episode with others. Again,this is a successful women's show. We're
here every week. I am yourhost, Doctor Madeline and Lewis helping women
to accelerate the path to success.Again thanks to my guests mister Glenn Ruden,
(49:17):
and my viewers and my listeners.I love you all to life and
as always, be well and staysafe out there. Got the
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