Episode Transcript
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Speaker 1 (00:05):
Hello, and welcome to the Happy Families Podcast. Today on
the pod we step into a close inspection of what's
happening on YouTube kids. What's it doing to our kids
and their brains? Is it as good as YouTube tells us?
Should we believe the pr or are there some problems
with it? How much content is actually being consumed on
(00:25):
YouTube per week? And a whole lot more. If you're
concerned about your children and their consumption of YouTube, this
is the podcast for you. More Next, stay with us. Hello,
Welcome to the Happy Families Podcast. Real parenting solutions every
single day in Australia's most doutloaded parenting podcast. We are
(00:47):
Justin and Kylie Coulson very excited. Only four and a
half five weeks till Christmas? Can you believe how fast
that's happened?
Speaker 2 (00:55):
Can I just ask why you're excited?
Speaker 1 (00:57):
Because everyone gets to take a break, we get to
slow down, we get laid by the pool, go to
the beach, spend time with families, open presents, eat good food.
Speaker 2 (01:06):
So it actually has very little to do with Christmas itself.
Speaker 1 (01:09):
And just well, I'm excited brain as well. I mean
I'm excited for it, but yes I'm excited for the break.
I'm kind of dying for it. I feel like we're
falling over the line. Feel like we're just going to
get there anyway.
Speaker 2 (01:19):
It's been a big year.
Speaker 1 (01:20):
It's been a massive year. Today Kylie on the Pod,
there was an article that appeared in the Sunday Times
a couple of months ago grabbed my attention, written by
a couple of former Google executives. A Google parent company
of Google is Alphabet. They own YouTube as well. And
these were some people who used to work for YouTube.
They had kids, they stepped away from their Google YouTube roles,
(01:43):
and as their kids are watching YouTube, they did a
deep dive into what's showing up. And I just thought,
with everything that's happening around social media and kids and
access to platforms, this was a conversation that we need
to have.
Speaker 2 (01:55):
So YouTube is not a playground I play and very
much at all.
Speaker 1 (01:58):
No. So our daughter Emily, you walk into the living room,
the TV's on, you can almost guarantee she's watching something
on YouTube.
Speaker 2 (02:07):
So YouTube Kids is a different platform specifically designed for kids.
Speaker 1 (02:13):
Yeah, it's meant to be a safe space for kids
because there's a lot of well vulgar forces and.
Speaker 2 (02:19):
It tells you that it's for kids, makes you believe
that that's what it would be.
Speaker 1 (02:23):
Yeah, precisely precise, But what is actually on it? So
what they tell us and what's actually there two totally
different things. So if you were to read the the
what would you call the spokesman's pr slop. This is
what they would tell you, And this is actually what
was written in the article. This is a direct quote.
On YouTube Kids, we provide parents with robust controls to
(02:46):
decide what content to make available, whether approving specific content,
choosing from age appropriate categories, or the ability to block
specific videos or channels. They're really big on community guidelines
and making sure that kids are safe and getting access
to high quality program on YouTube Kids. That's the PR spin.
Speaker 2 (03:02):
Okay, so what's reality?
Speaker 1 (03:05):
So the reality is you've heard the term brain rot
and at the moment everyone's talking about AI slop. But
basically they would be the words that I think would
best describe what is on YouTube Kids. This is what
I'm talking about.
Speaker 2 (03:18):
Oh look at this.
Speaker 3 (03:21):
This is a really big wheel entire. Whoa, it's silver
and black. Oh wow, this is a big one. Oh
something's peaking through. It's a chair with a teddy bear face,
how cute?
Speaker 2 (03:41):
Please? Who lease? Thing? Was my fine? Okay?
Speaker 1 (03:52):
So I've unfortunately seen enough of YouTube Kids either interrupting
Emily and seeing what she's watching and just saying you
need to turn this rubbish off, or reading and coming
across the work of others. In a nutshell, what I
would say is this, there's a whole lot of promotional
and commercialized stuff around toys and sugar and garbage and slop.
(04:15):
Most of the programming, literally most of the program has
no narrative arc. There's mistimed dubbing of the audio over
the characters, shallow content. In a nutshell, I would call
it total rubbish. I don't want to be too rude
about it, so I'm trying to be careful about what
I say. Total rubbish is probably the softest that I
can come up with. And he's what the people who
(04:37):
wrote this article. Stephanie Thompson, she wrote this. She said
that she sat down and watched what her child was
watching on YouTube Kids, and the video that she watched
on this particular day made her pay attention. In it,
the brother tricks his sister into thinking she's gained weight,
visibly upset the little girl changes into a skimpy workout
(04:57):
outfit to do star jumps and later turns down a
sound and which in favor of I played it for
all carrot sticks before heading to her bedroom to weigh herself. Stephanie,
the mum who's writing this article, says, I was horrified
both at what we were watching and myself for letting
my impressionable daughters access it. How was it? I wondered
that this type of content was being promoted on a
platform marketed as family friendly, and what else had they
(05:18):
watched that had flown under my radar? And I think
this is the thing with much of what's on YouTube,
is that you could watch it and say, oh, well,
I mean.
Speaker 2 (05:28):
There's no swearing, there's no sex, there's no nudity, there's yes,
all of the big themes that you'd be concerned.
Speaker 1 (05:34):
It's clean content, it's light and at the end of
the day, does it really matter if kids are watching
somebody who's suddenly worried about the way because somebody made
a fat joke. But I think while you can shrug
it off and say let's just deal with it, I
think at a deeper level this is emblematic of problems
with what's there? Do we really want our four year
old or our five year old or our six year
(05:55):
old watching that kind of content and embedding in their psyche,
understanding that this is the way that people treat one
another and this is the way that we're supposed to
monitor ourselves and navigate our lives.
Speaker 2 (06:08):
You think about a two year old to three year
old to four year old and how quickly they pick
up catch phrases from their favorite cartoon shows. Right, So
they're learning by rote. They're learning by mimicking and parrotying
everything that they hear and see, and at such an
impressionable age, they're mimicking things before they even understand what
it is they're saying or doing.
Speaker 1 (06:30):
It's not all bad, though, I really need to emphasise
it's not all bad. After the break, I'm going to
tell you why it's not, and then we'll talk about
potential solutions so that parents can feel good about what
their kids are watching.
Speaker 2 (06:44):
You're back.
Speaker 1 (06:49):
This is The Happy Family's podcast. Thanks so much for
joining us. If you're enjoying the pod and you're getting
value out of it, please share it with your friends,
Please like it, Please leave us a five star rating
and review. We love those ratings and reviews. They make
the podcast more accessible to other people and really really
helps to get the word out about the pod. So Kylie,
YouTube Kids isn't all bad. There's some really great content
(07:10):
on there. Stephanie, the author of the Sunday Times article,
says that around the age of four, after reading a
Lift the Flap history book in the local library, my
eldest daughter developed a morbid fascination with the Bubonic Plague.
Her endless curiosity quickly exhausted my limited grasp of fourteenth
century history. But I knew YouTube would have the answers.
Sure enough, I found what seemed like an age appropriate
(07:32):
video that taught her everything she needed to know about
the Black Death. She watched it repeatedly for months until
the next obsession took over, which was Egyptian mummies. But
it's really important to note here that she's watching the
same video over and over and over again to learn
about that one thing. If you want to find something
great on YouTube or YouTube kids, you probably can find it.
The difficulty is that that intentional kind of use is
(07:55):
not how most people use it. Most people use it
as a babysitter. They sit the kids in front of it.
The kids find something like Coco melon or pepper pig
or whatever it is, and at the end of an episode,
the algorithm starts to make recommendations for more content that
the children might watch. And that is unintentional viewing. The
intentional style is simply not reflective of how people use it.
Speaker 2 (08:16):
I don't know if there's any data on this or not,
but how much your kids watching?
Speaker 1 (08:20):
So I don't know exact numbers when it comes to kids,
but this is what I can tell you about YouTube. Generally,
YouTube is the world's number one streaming platform and eclipses
Netflix and all the other streaming platforms combined. So you
can get Netflix and Prime and Disney and Apple and
Binge and stand and whatever else you can think of,
paramount whatever you can combine all of those. I'm talking
Netflix and the rest, and YouTube still gets more hours
(08:43):
viewed per day than all of them combined, well because
of the algorithm, because of the short form content. Actually,
it's really interesting because I managed to find some stats
on this. The average viewing session is about forty minutes
on YouTube. They do fifty percent of all global live streams.
They have this this this flawed me. Over one billion
(09:06):
hours of YouTube content is consumed daily, one billion hours, Kylie.
If you convert that into years, and I've just plugged
this into the computer while I've been talking, that's one
hundred and fourteen thousand, one hundred and fifty five years.
That means every single day, one hundred and fourteen thousand
years of content is consumed on YouTube alone. That doesn't
(09:32):
include TikTok and all the social media platforms, that's just YouTube.
One hundred and one hundred and fourteen thousand years of
content is consumed daily. What a waste of human potential.
Speaker 2 (09:44):
I was just thinking that. I mean, like you, could
you imagine if all of those hours were clocked up
to productive.
Speaker 1 (09:49):
Being productive, meaningful, it's.
Speaker 2 (09:53):
Just experience how that would change mental health? And Yeah,
that blows. I'm just staggered.
Speaker 1 (10:03):
There's one more step that I want to share with you, Kylie.
YouTube's total revenue for twenty twenty four. I know that
we're nearly at the end of twenty twenty five now,
but total revenue for twenty twenty four fifty four billion dollars.
Speaker 2 (10:15):
Well, I'm not surprised that many hours viewed.
Speaker 1 (10:18):
Yeah, so that's subscription revenue plus advertising revenue. The advertising
revenue came in about thirty six billion, which means there's
another eighteen Sorry I can't do maths here, fifteen ish.
I'm just going to leave it at that. Fifteen sixteen seventy, No,
eighteen billion. It's another eighteen billion dollars in subscription revenue,
which is just astonishing, absolutely absolutely astonishing thirty six billion
(10:40):
dollars in advertising. But why wouldn't they when there's a
billion hours of content every single day on YouTube, which
includes YouTube kids. Our children are part of that number,
and I think that that's an indictment on all of us,
especially when you look at the slop that it is.
Speaker 2 (10:55):
So will viewing be affected by the social media band
that's coming out?
Speaker 1 (11:00):
Okay, at this point, there's still no clarification on that,
but the clock is ticking. We're less than a month
away from it, and i'd say we'll find out pretty soon.
At this point, YouTube looks like it will be included.
So if you can't have a YouTube account, that would
probably include a YouTube kids count, because the whole idea
of not having an account, not having a profile, is
to make sure that you can't be algorithmically followed and
(11:21):
have those suggestions made. So my prediction is that YouTube
Kids will be blocked, or at least kids won't be
able to have an account. I don't know if they'll
actually block or take down the service in Australia. I
can't be sure about that, but we should be so lucky.
And here's the thing. YouTube as a commercial enterprise is
(11:42):
not going to police it. They're not policing it. They're
going to say this stuff is all in harmony and
it's consistent with our community standards. And when you're getting
a billion hours daily consumed, they're winning. Parents shouldn't have
to police it. I don't think parents know how to do.
It's too hard. But the quality of programming. I've said
(12:02):
this a thousand times. Turn on the ABC app and
let your kids watch ABC Kids. The content there is
vastly superior to anything that you're going to get onto YouTube.
We should be so lucky that the social media minimum
age legislation will come in and include YouTube Kids. That's
my hope. Anyway, That's all I wanted to share on
the pod today. I just thought it was an important
conversation for us to have as a highlight just to
(12:24):
remind parents YouTube kids is not serving your children well
and there's a whole lot of reasons why you want
to get your kids doing something other than being on
YouTube Kids. I'll link to the Sunday Times article in
the show notes so that you can have a look
at it if you're interested in more. The Happy Families
Podcast is produced by Justin Ruland from Bridge Media. Mim
Hammonds provides research, admin and other support. Thanks so much
(12:47):
for listening and if you want to join us again tomorrow,
We've got irrational fears being discussed with one of our
tricky questions on the Happy Families Podcast