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July 16, 2025 27 mins

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How does an entrepreneur go from being told to shut down their business to building a software company worth over $200 million and serving over 50,000 creators? In this episode of How I Work, Nathan Barry, founder and CEO of ConvertKit, shares his incredible journey and the counterintuitive strategies that propelled his success.

In this episode, we discuss:

  • Nathan’s annual life review ritual: We delve into how he not only assesses business opportunities but also tracks his adventures, home life updates, fitness endeavours, and personal goals.
  • The turning point: Just 18 months into launching ConvertKit, a friend advised him to shut it down. Discover the pivotal questions Nathan asked himself and the framework he used to make that crucial decision.
  • Nathan shares his transformative experience of writing 1000 words a day for 600 consecutive days and how this habit has evolved over time.
  • What on earth are flywheels? We unravel this concept and discuss how Nathan applied it to the sales process at ConvertKit.
  • The importance of team building and its ripple effects on business success.

Tune in to discover more about Nathan’s incredible journey, or catch his documentary (which he reluctantly filmed!) on YouTube. Don’t forget to visit his website: nathanbarry.com, where you can sign up for his weekly newsletter or tune in to his podcast, “Billion Dollar Creator.” 

My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/ 

Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber

Instagram (https://www.instagram.com/amanthai

If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe 

Visit https://www.amantha.com/podcast for full show notes from all episodes. 

Get in touch at amantha@inventium.com.au 

Credits:
Host: Amantha Imber
Sound Engineer: Martin Imber

See omnystudio.com/listener for privacy information.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I am on a little break for a few weeks,
so I'm re releasing some of my favorite episodes from
the last twelve months. I will be back with brand
new interviews from July thirty one, and until then, enjoy
today's chat what does it really take to build a
multi million dollar software company from the ground up? On

(00:22):
the show today, I am taking you behind the scenes
with Nathan Barry, the founder and CEO of the wildly
successful email marketing platform convert Kit. When convert Kit was
just eighteen months old and failing miserably, Nathan was actually
told to shut it all down. But instead of quitting,

(00:43):
Nathan took a counterintuitive approach that allowed him to turn
the struggling startup into a business that now serves over
fifty thousand creators worldwide and is valued at over two
hundred million dollars. I have been a fan and a
follower Nathan's for ages, and in this chat we cover

(01:03):
all sorts of tactics that Nathan uses in his work,
from his annual life review ritual through to how writing
one thousand words a day for six hundred consecutive days
transformed his work completely. My name is doctor Amantha Imbert,

(01:24):
I'm an organizational psychologist and founder of behavior change consultancy Inventium,
and this is how I work the show about how
to help you get so much more out of the
hours in your day. Nathan Barry was the most fascinating
person to research as I was preparing for this interview,

(01:45):
and one of the most interesting rituals I came across
of Nathan's was his annual life review. So while many
companies do an annual review of their business and publish it,
Nathan actually does one of his life. So I was
keen to hear more about what this process looks like.

Speaker 2 (02:04):
I learned this from a creator named Chris Gillibo back
in twenty eleven. The first thing is I write them
for myself, and that's important because if you're trying to
think about writing it for someone else, you know, then
you get into like is this bragging? So customer number
one is me, and probably customers one through ten are me.
Somewhere in there are my kids as a customer. That

(02:26):
would just be really interesting. There's all these different businesses
like story Worth than others that are Here's a bunch
of questions to ask your parents so that you can
capture their life and story on video, and we'll make
this amazing artifact out of it. And I think that
would just be the best. I need to deal with
my parents, and I haven't yet. I thought like, why
don't I just do that gradually along the way. So
the main customer is me, The next customer would be

(02:47):
my kids thirty years from now. Why not If I'm
going to do the work, why not put it out
there for the world and let people follow along. So
that's the high level idea.

Speaker 1 (02:56):
Can you talk me through the different themes or degrees
when you're sitting down to do your annual life review
that you look at.

Speaker 2 (03:04):
The first thing is that I always try to put
a title on it of some kind, which usually comes
to me at the end. So I have, like twenty
twenty two, a year of growth and managing stress, right
that I was really trying to navigate. But I walked
through the businesses convert it's the main one. But then
I'll talk through the other businesses and opportunities that I have.
I own ten percent of a California ghost town. I

(03:27):
have airbnbs, I own a local newsletter called from Boise,
so I like provide updates on some of those things
that I usually don't talk about. It's just a fun
checking point if you go back to the early ones,
so like twenty twelve to maybe twenty fifteen, there was
much more of a split of like here's the books
that made money that was selling and things across the audience,

(03:47):
and then just eventually all merged to like it's ninety
nine percent convert it. So that dominates a good part
of it. Another category, travel is a big one. I
just like to reflect back even on how many trips
that I took. One of the big categories our farm.
We moved to this property seven years ago and then
expanded it three or four years ago. It's such a

(04:08):
big project and we don't make nearly as much progress
on it as we want. Then it's really helpful to
then be able to look back and see, like, oh,
that was the year that we put in the playground
for the kids. So that's a big category. And then
I always set goals and I usually hit less than
half of them, but it still helps me to set
the goals, and I'll check in on fitness goals as well.
It's written for me, but I let people read along.

Speaker 1 (04:28):
So Nathan, if you were going to coach me in
starting to do this process for myself. What advice would
you give me?

Speaker 2 (04:35):
Years one through three aren't that interesting. What's interesting about
it is when you do it for maybe years four
through ten, and so the first thing I would say,
what's a process that you could make sure to do
consistently every year for the rest of your life, because
then it's really interesting. What does help me? It's putting
a lot of things on my calendar, because that's how

(04:57):
I remember. There's all kinds of things where I'm like,
oh yeah, I forgot about that. So photos and calendar
would be the biggest things. Take plenty of photos in
a way that you can review them and pull out
the highlights, because those two things are basically what remind
me of the details in the year. If you have
health or fitness goals, make sure you're always tracked in
the same app. Don't chase the new tools, because what

(05:18):
you want is to be able to say like, oh,
as I've been on this fitness journey, let me just
screenshot the data of the last five years, instead of
saying like, oh, yeah, I used my Fitness Pal and
that I was over here with the bit and I
jumped to, you know, all these different things.

Speaker 1 (05:33):
I think it would have been twenty twenty three. Set
the goal to be a lot less stressed. I'm curious
when you set a goal like that, how on earth
do you plan to achieve that?

Speaker 2 (05:45):
Yeah, I mean that's a hard one, but I think
it's more of a guideline than a goal, or it's
an intention. My wife is two younger brothers, and she
and I were dating and got married when they were
probably fourteen and sixteen, and so I was always entertaining
by the way they did things, the stories they told
and all of that. And they told me once that

(06:05):
when you're faced with two options in life, choose the
one that will result in a better story. There's the
chance to be a better story. And so I think
of being less stressed, or say an intention to be
less stressed, as something like that. It's not like that's
the guiding principle that defines the whole year, but it's like,
when you're met with two options in life, well, what's

(06:26):
the method to solve that that's going to result in
less stressed. I've had these book ideas that I've wanted
to write for years, and I've chipped away at and
one of them that I felt like I should write first,
which is the book about building an audience. I've worked
on it off and on for five years and it
just has not come together. The book has not clicked.
And the be less stressed version of that was to
hire a friend of mine who I think is one

(06:48):
of the best in the world at book packaging, positioning, marketing,
all of that, and just say I'm still going to
write the book, but you come alongside me and help
me figure out what this book is instead of me
grinding away in my own beating my head against the
wall for more years trying to do it. I did
like six three hour calls with him, so there's a

(07:09):
lot of time. But we really work through exactly what
the book should be. And we didn't write a short outline.
We wrote like a five thousand word outline of this
book working through it, and he knows my work really well.
It's Tim Grawl if anyone wants to follow along storygrid
dot com. But he's one of those people that's remarkable
at it. If you look at the top one hundred
pop songs and you look at like the producers of

(07:30):
the writers, and you see this one person is behind
like twenty five of them. They understand what it takes
to make a great song. Tim understands what it takes
to make a great book. I have this goal to
finally write and finish this book this year. What's the
less stressed version of it? Oh, let me bring a
professional alongside me to really help and guide me through
this process. Same goal, different result.

Speaker 1 (07:52):
Yeah, it reminds me of that Tim Ferris question, what
would this look like if it were easy?

Speaker 2 (07:57):
M M. It's a great one now.

Speaker 1 (07:59):
I like that as an approach to lowering stress. And
really it comes down to the decisions that you make.
It's a segue into a big decision that you made
two years into convert Kit. So one of the videos
that I watched in preparation for this interview was you
telling the story of what happened a couple of years
into creating convert Kit and your mental health reached what

(08:23):
sounded like an all time low. It was an incredibly
moving video, and thank you for sharing that. How did
you make that decision to essentially continue on with convert
Kit and not kill it at that point in time.

Speaker 2 (08:35):
We have this idea that projects you're going to start them,
and they might take longer than you think, but progress
will always be linear and then eventually exponential and it
will just keep moving. Worst case things will be flying.
We don't really think about what Seth Godin will talk
about as the depth of when things decrease, you know,
and you hit this both emotional low but then also

(08:58):
probably the business low. I was eighteen months into work
on converct when a friend of mine named heat and
Shaw told me, Nathan, I think you should shut down
convert it. And I remember thinking, like, that's not a
nice thing to say to someone. So I was like surprised,
maybe a little offended. Especially if you live in a
world where people just say nice things, then that's a
little bit shocking. I hope that you, as a practice

(09:20):
try to find a friend group that doesn't just say
nice things like that's the biggest gift. But going from there,
what he said is you should check down convert it.
And I was like, okay, why. He's like, look, you've
been successful selling books and courses. You'll be successful at
plenty of other things you do. Converc it is eighteen
months in, it's shrinking at this time, like you should
shut it down and move on to something else. He

(09:41):
let me sit with that for a second and then
he goes, Or you could take it seriously and give
it the time, money, and attention it deserves and build
it into something real. And that's that with me. For
a while, I wish I'd done the thing of like
immediately made a decision, But often when we hear good advice,
we've sit on it for too long. And so it
ended up being about six months later. So two years

(10:01):
in that revenue had declined. We're at thirteen hundred a
month in revenue. It was no longer longer covering like
even the server hosting basic expenses. I'm losing money to
operate this business, and I was trying to think, how
am I going to make this decision? In my case,
I still really wanted to build a software company. I
definitely absolutely want this. So then the next question I

(10:22):
asked is have you given this every possible chance to succeed?
Because if you've truly given it your best and it
hasn't worked, then you can let it go. You can
lay it to rest knowing that everything within your power
was done. In my case, I hadn't right I asked
that question, and I was like, no, I have worked
on it part time, I haven't put that much money

(10:44):
into it, Like I have more savings that I could
pour into this. And I realized that if I shut
convert it down in that moment, I would be that
person at a party three years from now and you'd
be like, oh, what happened to convert it? And're like, yeah,
you know, I had to shut it down. But I
think if I had stuck with it, like I for
sure could have made that happen. You know, like we've
all encountered that person who is like, oh, just this

(11:04):
had been different, you know, it would have been a
huge win. And I don't like that person. I don't
want to be that person. And so I felt this
disconnect between what I said I wanted and with the
effort and work I was willing to put in. And
so I actually set a goal within six months to
get to ten thousand a month in revenue or I
would shut it down. It was really that framework helped

(11:25):
me decide, and then obviously nine years later after that moment,
I'm pretty happy with the double down decision because now
it's a giant company that powers fifty thousand plus creators
like entire business.

Speaker 1 (11:37):
That's an amazing story. Something I have heard you say
when I've listened to other interviews with you is talking
about certain things being simple but not easy, and that
really stuck with me. Can you tell me a little
bit more about what that means.

Speaker 2 (11:52):
There's so many things in life that we want to
know what's the secret. I was talking to this person
I met and somehow came up in conversation that they'd
lost fifty pounds and they looked quite fit, and I
was trying to imagine them with fifty more pounds, and
I was just like, how did you do it? Like
expecting they, you know, uncovered this whole secret. And there's
like I gradually increased my movement over time, and I

(12:13):
just made sure that I operated a calorie deficit. And
that's it. So you take something like weight loss, it's
pretty well known, it is relatively simple and definitely not easy. Right,
So we want to look at all of these things,
whether it's building an audience, for example, pretty much if
you show up consistently and you were to choose one

(12:34):
platform and say, okay, I'm going to build an audience
on X, it's fairly simple. Post every day network with
other creators and reply to comments and engage. Right. If
you do that every single day for two years, like
you're a student of the game, then I guarantee you're
going to see success. It's fairly simple. And when I
say it's simple but not easy, what I'm referring to

(12:55):
is stop looking for the hacks or the secrets or
the tricks. You just have to make the hard to
say visions, easy decisions, hard life, hard decisions easy life.

Speaker 1 (13:05):
Now, you're one of the only entrepreneurs or CEOs that
I've interviewed that has a writing habit, and for the
most part, that's a daily writing habit. I'm curious as
to what that currently looks like in your life.

Speaker 2 (13:18):
It's very scattered at the moment. And I actually have
a bit of an identity crisis when it comes to
my writing habit. And that's because I built a lot
of my identity as a creator around this idea of
writing a thousand words a day. I built this habit
of writing a thousand words a day every day for
six hundred days in a row, and I built my
entire career as a content creator off of that thing.

(13:39):
I wrote three books, lots of log posts built an
audience to ten thousand subscribers or more. Now, I ended
up getting stressed out because of other things, getting shingles,
and so at this point my writing habit is fairly sporadic.
I still write fairly regularly, probably three times a week,
but it's not the every single day habit that I
wish it was, because I decided for the season, I
have a different priority.

Speaker 1 (14:00):
So what role, then, does writing now play in your life?

Speaker 2 (14:04):
Writing is the way I bring most of my ideas
to the world, and I still have so many things
that I want to say. I have these flagship essays
that I've written on building wealth and flywheels and these
other concepts that I think are really really important, and
I have a bunch more of those that I want
to bring to the world, but the process of writing
them is more time consuming. I think what I've decided
is that I need to sequence the activities that I'm doing.

(14:26):
I do way too many things and I spread myself then.
And now what I'm doing differently this time is I'm
diving into team building. So I might not write all
of my own material. I might have an idea give
it to a researcher who I haven't hired yet, but
still into hire, so I still plan to spend a
good amount of time writing myself. But I think about
content creation at the scale that I'm at very much

(14:48):
as a team sport rather than a solo writer in
the cabin in the woods type of thing.

Speaker 1 (14:54):
I find that fascinating As a writer myself, I've just
had my fourth book come out, and I feel like
the life which part of my self identity is attached
to being a writer and creating the thing myself and
doing the research myself. How did you make that leap
to almost detach part of your self identity from that
writing process and allow yourself to delegate, outsource, build a

(15:17):
team around it.

Speaker 2 (15:18):
It's been a very gradual process. I'm not at the
point where I would hire someone else to write a
book for me. I have nothing against that, actually, because
I think that you get in situations where you have
someone who has an amazing story or a point of
view on the world and is not an amazing writer,
and they should absolutely bring someone along. One thing that's
been helpful for me is realizing that there's only so

(15:40):
many hours in the day and so much time that
you have to apply I'm willing to get a team,
so stop depriving the world of your ideas and actually
build the systems and bring the team in place to
make it happen.

Speaker 1 (15:50):
Now, something that I know you're very passionate about is flywheels.
Can you for people that have not come across what
on Earth we are talking about? What one is?

Speaker 2 (16:02):
Yeah, So a flywheel is a concept in physics really
of taking manual effort and then transferring it into something
that like either storing the energy or carrying it forward.
So the first time that I encountered a flywheel was
in two thousand and eight and I was in Lisutu,
which is the landlocked country inside of South Africa, and
we were working at an orphanage and we had drilled

(16:23):
a well and we were going to put a pump
on top of the well. And Masera, the capital city
where we were at, had electricity, but in the two
weeks we were there, I think it went out like
eight times. So we didn't really want to put in
an electric pump on this well. And so I was thinking, like, okay,
we're adding a hand pump, and Jason, one of the
guys leading our trip, was like, no, no, no, we're gonna
put a flywheel on it. So instead of the hand pump,
which would be this long handle, you go and pump

(16:45):
your water, and this the handle gives you leverage, but
there's a direct tie between the effort that you put
in and the impact or the results that you get back.
And at the moment you stopped pumping, you immediately stopped
getting water. And so instead of that, the flywheel is
this large metal wheel that sits up on top of
the pump. It's hard to get going initially, but instead

(17:06):
of this linear up and down movement, it carries that
momentum forward and it builds momentum over time. It's still
need an input, but I could basically with one or
two fingers just keep this thing spinning. And so that's
a metaphor. Obviously, like we get to apply it to
all these other areas of life and business, and like
we talked about health and fitness. That's a flywheel. It

(17:28):
is incredibly difficult to get going. If you're starting with
really small changes. You're just saying, oh, I'm gonna eat
a piece of fruit every day, you can build on
from there. So I really came to three laws that
define a flywheel, especially in the business case. The first
is every step in a flywheel should flow smoothly from
one into the next. The second law is that it

(17:52):
should get easier with each rotation, and then the third
laws it should deliver more with every rotation. So that's
flywheels at a high level, and we can go wherever
you'd like from there.

Speaker 1 (18:06):
We will be back with Nathan soon giving an example
of how he uses the flywheel framework in his business
to drive sales. If you're looking for more tips to
improve the way you work and live, I write a
weekly newsletter where I share practical and simple to apply
tips to improve your life. You can sign up for
that at Amantha dot substack dot com. That's Amantha dot

(18:30):
substack dot com. I would love to get maybe an
example from within convert Kit in the sales process, because
I think everyone listening will have some kind of a
sales process in their business, maybe they are directly involved
in sales. How have you gone about applying the flywheel

(18:51):
concept to driving sales at convert Kit.

Speaker 2 (18:56):
Yeah, So this tay is in nicely with the kind
of the pivot point that we talked about in in
birk It because it wasn't just that I went all
in on a convertt and like magically we got results.
I actually did things differently when I made that pivot,
and one of the biggest things that I did is
I started direct sales. Being a content marketer, I was thinking,
I'm going to grow through content, right, that is how

(19:19):
this business is going to grow. Turns out it's really
really hard to sell software through content, especially software that's
not very good yet because it's new. And so the
pivot to direct sales really let me grow the company
and get traction early on, especially because what happens when
selling through content is if you and I are having
a conversation. We're sitting across from each other at a
coffee shop and I'm saying, would you like to buy

(19:40):
convert it become a customer. If you were like look
at me and then like push back your chair and
without saying anything, just get up and leave, that would
be socially unacceptable on so many levels. Right. If I say, hey,
will you buy this thing? You were obligated by the
rules of our society to give me a response. It
might be like maybe I'll think about it it or no,

(20:01):
but you have to give me a response, and whatever
response you give me, I can learn from that. When
you think about content marketing, that socially unacceptable interaction happens
all the time. I can just hit the back button.
I've completely rejected you. You get no feedback, and that's
what happens on the web. So I love it when
people will go into direct sales because it gets them
all of the feedback. So my flywheel for convertant direct

(20:24):
sales like it worked, and then now years later, I'm like,
why did that work? I'm like, that was a flywheel
and I didn't even realize it. So I started just
identifying potential customers. I looked at who was successful in
convert it and I was like, Okay, let me find
people like them that got me, like lists of men's
fashion bloggers in New York Paley Arrecipe blog. Try to
get as specific as possible. Then I'd reach out with

(20:45):
a personal message and I would ask about what was
frustrating so specifically, I'd see that they're using Mailchimp and
I'd say, hey, I was wondering, what's your biggest frustration
with using Mailchimp. The reason I ask is I'm working
on building a tool called Convertt and it's used by
and I would drop my the only two relevant names
that I had that was a customer or someone else,

(21:06):
and I just love to get your feedback, right, so
i'd start with that. It had a pretty good reply rate,
and people say, oh, I'm really frustrated with it's hard
to tag and organize my audience, it's hard to set
up automations that are relevant to my subscribers, things like that,
which very conveniently I'd built the product because I used mailchip,
but I was frustrated by these exact same things, and
so I'd say like, oh, here's how we're solving. I'd

(21:27):
love to get on a call and show that to you.
And that worked really well, and at some point i'd
ask for the sale and they would usually say no
now thankfully because we're on a call. They had to
tell me why. And the reason they said why was
usually it's too much work to migrate. We've been using
this other tool for three years, five years, and we're
deeply embedded until finally, like out of desperation, like it's

(21:49):
not that much work, blah blah blah, I'll do it
for you for free. And that's where our concierge migration
was born, and I would pull up their mail chip
account and their can working account here and another like copy
and paste over their email and then edit all their
forms and switch those over. And what that did is
that's how I landed the customer. And then I would

(22:10):
get a testimonial and the recommendation, Hey, who else should
I get on? Convertate that recommendation to other people? Completed
the loop? Right, It brings my flywheel background to the
beginning because then now I've identified new customers. And so
if we go through our three laws for this direct
sales flywheel first is every step moves smoothly, want into
the next. Right, migration goes to testimonial, which leads to
new customers or new referrals that I can then talk to. Next,

(22:33):
it gets easier with every rotation because my prospecting got
more dialed in my cold email, I knew what worked,
My sales calls got a lot better, the product got better,
and then it also drove more results with every rotation
because I could reach more and more people. Word of
mouth started to kick in a little bit, and so
I just noticed that that flywheel was so hard to turn.

(22:55):
It first, but it got just a tiny bit easier
with every rotation up until the point that we've just
had a huge amount of momentum in the word of mouth.

Speaker 1 (23:03):
That's such a great story, such a great example.

Speaker 2 (23:06):
I love that.

Speaker 1 (23:06):
Thank you, Dathan. One other thing I wanted to ask
about is that you recently took a sabbatical, and when
I read that, I thought, I need to take a sabbatical.
I've been running my business Inventium for seventeen years, and
I think the longest I've taken off in recent times
is I don't know, maybe two or three weeks. I'm
craving it, but the timing is not right now because

(23:28):
I'm hiring a CEO. How did you know it was
time to take a sabbatical? How did you approach it?

Speaker 2 (23:33):
I probably would not have taken a sabbatical if it
wasn't for my team. We have a benefit at Convertant
that when you hit five years, you get a month
long sabbatical in addition to the month of vacation time
you have every year. So sometimes people will take, you know,
six or eight weeks sabbatical and I would joke like
I've been working at Conbercut for ten years. So I

(23:54):
actually get two sabbaticals now, and a few people on
my team were like, no, but you need to take
a savata and I was like, no, no, no, there's too
much going on and all of that, and they just
kept saying, like you were sitting the example for the
team that sabbaticals are this thing that they should aspire
to and are earned, and it's like, if you believe this,
live it out. I was like, all right, and so
I finally did. I had for probably six months leading

(24:16):
up to it, I had a doc outlining what are
the different types of sabbaticals I could take, Because you
could do an epic adventure. I'm going to walk the
community to Santiago, right, or go on this epic vacation
for the full time or something like that, or like
I always wanted to learn to five planes, and I
ended up just doing a combination of a few things.

(24:36):
Mostly what I chose was learning and the staycation, and
so I enjoyed life around Boise. We went on a vacation,
I spent a bunch of time working on my pilot's license.
I worked on a couple of things. We had some
really big convertate things going on. So I think I
took three meetings in thirty days. It was very weird
for me to walk out of a meeting, like I'm
used to sharing the work or something like that, and

(24:56):
I could walk out of the meeting, then I guess
I'm just gonna go. So it's good to be a
lot less involved in the business. But yeah, I think
that it'd be really good to pride for me to
do every two or three years instead of you been
every five years.

Speaker 1 (25:09):
That is very inspiring, differently inspiring me to book something
in my diary now, Nathan, I feel like you're so prolific.
There's so many different places I could direct listeners to
discover more about you and obviously convert kid. Where are
the best places for people to go?

Speaker 2 (25:26):
Nathanberry dot com is where I try to keep everything
up to date the new I write a weekly newsletter
every Tuesday. I host a podcast called The Billion Dollar Creator.
But then I think the biggest thing is if you're
looking to know more of my story than the documentary
that the team forced me to make that's on YouTube,
that's probably the best summary of life over the last
ten years.

Speaker 1 (25:46):
Amazing, Well, Nathan, I'm so grateful that you said yes
to this random reach out from Australia. I'm such a
big fan of what you do, so thank you so
much for sharing your time with me today.

Speaker 2 (25:57):
Oh, of course, thank you so much for having me.

Speaker 1 (26:00):
I hope you liked this chat with Nathan Barry and
I must say, ever since discovering Nathan, I have become
obsessed with flywheels and thinking about different ways to apply
it to my work and also at my company, Inventium.
If you know someone that might benefit from this chat,
feel free to share it with them via whichever podcast

(26:20):
app you are listening to this episode from. Following this
podcast and leaving reviews helps How I Work find new listeners,
and your support is one of the things that makes
this podcast possible. Thank you for sharing part of your
day with me by listening to How I Work. If
you're keen for more tips on how to work better,

(26:41):
connect with me via LinkedIn or Instagram. I'm very easy
to find. Just search for Amantha Imba. How I Work
was recorded on the traditional land of the Warrangery people,
part of the Cool And Nation. I am so grateful
for being able to work and live on the beautiful
land and I want to pay my respects to Elder's past,

(27:03):
present and emerging. How I Work is produced by me
Amantha Imber. The episode producer was Rowena Murray. And thank
you to Martin Imba who does the audio mix for
every episode and makes everything sound better than it would
have otherwise
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