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November 6, 2025 6 mins

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Speaker 1 (00:07):
You heard it right. It's New Zealand's favorite breakfast.

Speaker 2 (00:16):
I've heard it so many times now it's starting normal
and I don't like it.

Speaker 3 (00:21):
Well, two syllables couldn't have worked out better for the
Week Bix people that Ossie and Kiwi fit like a glove.
It's Australia's favorite, It's New Zealand's.

Speaker 1 (00:30):
It's insane that it fits so well.

Speaker 2 (00:31):
The jingle guys are just like, this is easy.

Speaker 3 (00:34):
I just you know, all of us as Australians have
a secret shame that we stole the pablover, but.

Speaker 1 (00:40):
We back it in public, back it in heart.

Speaker 3 (00:43):
If you're ever in the presence of a New Zealand
and we act like it's ours, we know we stole it,
but we act like it's ours.

Speaker 1 (00:48):
And I don't want this to be the case with
Wheatbix now. So I said a week you are.

Speaker 3 (00:55):
And so I don't know how many people sent me
research into this, So it's time.

Speaker 2 (01:00):
Make him nervous.

Speaker 1 (01:01):
It's time to do it. I have a report here.

Speaker 3 (01:03):
It says we're Key Week Kids or Ossi Kids, the
original Wheat Bis Kids and investigation.

Speaker 1 (01:10):
I'm going to scroll down.

Speaker 2 (01:12):
We're going to find out together, find.

Speaker 1 (01:13):
Out as a city together for the first time.

Speaker 2 (01:17):
Okay, okay.

Speaker 3 (01:18):
One recent morning, while watching my kids enjoy their week picks,
one of the many advertising jingles of my childhood popped
into my head.

Speaker 1 (01:25):
This is going to go for a while. Doo doo,
dooo do do just tell us who was first?

Speaker 2 (01:31):
It was a betrayal. He was from New Zealand, so
he thought New Zealand was first.

Speaker 3 (01:35):
Right when I was in Australia, continued the author. They
sang Ossie kids a week, big kids over there. We
didn't want to believe him. Did Australians even have we?

Speaker 2 (01:45):
How dare you?

Speaker 1 (01:46):
How would they get them over there?

Speaker 3 (01:48):
What do you mean? But then one of us tried
it out Ossie Kids. It worked, the same tune and timing.

Speaker 1 (01:54):
I just did that to it.

Speaker 4 (01:55):
So the way that we felt betrayed when we found
out about the weeks, they felt the same way about They.

Speaker 1 (02:00):
Didn't know about this. This is a New Zealand reporter.

Speaker 2 (02:02):
We're all in the same boat here for starters.

Speaker 3 (02:04):
Okay, for ages, We've been told the Wheatbis made a
special we were innately connected to the crunchy and let's
be honest, not that tasty breakfast biscuits.

Speaker 1 (02:12):
This is all true.

Speaker 2 (02:13):
Delete them every morning.

Speaker 3 (02:14):
This is a shared This is a shared Anzac experience,
isn't it. They were the building blocks of a kiwek kid.
We ate them, sporting heroes ate them. It was a
point of childhood national pride. Now it turned out we
weren't that special at all. Apparently Ozzie kids were also
week bix kids. Did their rugby players eat week Bix two?
They use a lot of the They're all blacks to

(02:35):
promote the wheatboks over there a blue.

Speaker 4 (02:36):
I am feeling everything he's writing like I felt the
exact same way when I heard the kiwe Kids version.

Speaker 1 (02:42):
Okay, okay, okay.

Speaker 3 (02:44):
Google searches weren't especially fruitful, although I did learn that
Australians are really laying claim to being Weekbix kids now.
They revived the slogan and campaign in twenty sixteen. This
is the last report.

Speaker 1 (02:56):
Okay.

Speaker 3 (02:58):
I had no choice. I had to go to the source.
The woman at sanitary and Media Relations.

Speaker 1 (03:04):
Didn't know, oh, come on.

Speaker 3 (03:07):
But could relate. An hour or so later, an email
arrived from Sanitarium. The media person enclosed a timeline of
Week bis in New Zealand, which firmly planted the KeyWe
Kids campaign as beginning in nineteen eighty six.

Speaker 2 (03:20):
Okay, when did it launch in Australia.

Speaker 1 (03:24):
Fit income, you know, I'm going to have to finish
the research until you.

Speaker 2 (03:27):
Next article goes for about fifty thousand pages.

Speaker 1 (03:30):
It's a great bit of it's a great bit.

Speaker 2 (03:32):
Of a breach research. We should have checked that before.

Speaker 3 (03:36):
I didn't want to know, and I thought it would
just tell me the answer straight away. Now I'm going anywhere.
We're going to get to the bottom of this. If
it ends with we don't know, that's it.

Speaker 1 (03:48):
Okay. I've done a lot more research since you were
with us a few moments ago.

Speaker 2 (03:52):
You've read the rest of the article.

Speaker 3 (03:53):
Okay, and if you are just joining us, obviously a
week ago we discovered that New Zealand had wheat bis.

Speaker 1 (03:58):
But not only do they have wheat bigs. We could
share a lot of things.

Speaker 2 (04:01):
Yeah, them having week bigs, I'm not fussed about.

Speaker 1 (04:04):
That, right.

Speaker 3 (04:05):
We are we are we are brothers and sisters in
arms as nations, so that's fine. But having the New
Zealand's favorite breakfast song, pee week insta grants it's important
that we work out who had this first, because if

(04:25):
we're really honest, there is there's still a campaign. It's
been going since since the day who was it Whitlam
changed the national anthem to the one we have now
and and a lot of us have never accepted us
accepted it, and so a lot of us wanted people say, oh,
case and should be the national anthem. Oh, people say
Land down Under should be. Then I say wheat Bigs

(04:46):
Ozzie Kids a week, Bigs Kids should be the national anthem.

Speaker 2 (04:48):
Advertisers would love that, Sanitarium would.

Speaker 1 (04:51):
Be all about Australians would love it.

Speaker 3 (04:53):
We get together before have important but a Grand Final
and then all of a sudden and then we learned
that it's actually a New Zealand song. It would bring
tremendous confusion and say shame to the country, to the nation.

Speaker 1 (05:06):
As opposed to pride, which would if it was the
national anthem.

Speaker 4 (05:09):
Yeah yeah, I definitely draw the line as sharing a
jingle that I thought was special to Australia.

Speaker 1 (05:14):
Right, Okay, so we've done a lot of research.

Speaker 3 (05:16):
We just learned a moment ago that the Kiwi Kids,
the song we just heard started in New Zealand. Kiwi
kids are weep bix kids in nineteen eighty six. Yes,
now the word from Sanitarium is quote. Our history books
here in Australia say it was nineteen eighty five that

(05:37):
Sanitarium launched the Aussie Kids a Week Big Kids jingle.

Speaker 2 (05:42):
So that means we were a year ahead of them, pipping.

Speaker 1 (05:45):
New Zealand by one year.

Speaker 3 (05:49):
Allow us to celebrate with the song that still could be,
as far as I'm concerned, our national anthem, Yes, the.

Speaker 2 (05:58):
Right one groups.

Speaker 3 (06:03):
We better learn the words if it's going to be
out in the We did better not be a second.

Speaker 1 (06:09):
Sverse to the Aussie kids are weak bigs.

Speaker 3 (06:12):
Kids, kids, begs kids.

Speaker 1 (06:18):
Kids, Biggs kids.

Speaker 3 (06:22):
And then we go to the right airs and we
start sharing, and then we play a game of.

Speaker 1 (06:25):
Forty do you reckon?

Speaker 2 (06:26):
They've got the Veggie Might song in New Zealand.

Speaker 1 (06:29):
It did be? Did be? What is it? Happy can
be Mama or something? I think the bridge. Let's not
do this ever again
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