There's a feeling of a mood shift in our country's approach to alcohol.
A petition is being presented to Parliament this afternoon, backing Chlöe Swarbrick's Alcohol Harm Minimisation Bill looking to ban alcohol advertising and sponsorship in broadcast sport .
More than 8,000 people have signed their name in support, from 115 organisations.
Hapai Te Hauora Chief Executive Selah Hart told Mike Hosking they usually struggle for signatures on these issues due to the normalisation of alcohol in Aotearoa.
She says it demonstrates a want and need for change, from communities who are picking up the mess from the harm of alcohol.
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