Brian Burke: World of Wearable Arts Executive Creative Director on the preparations for 2025

The World of Wearable Arts is already preparing for this year's show. 

Executive Creative Director Brian Burke has announced he's returning for another year to lead the show in six months. 

The fashion competition features designers from more than 40 countries each year. 

Burke told Mike Hosking it's his pleasure to be involved with the fashion design extravaganza. 

He says he loves the ability to always deliver something new and fresh, but still maintain the same DNA. 

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Episode Transcript

Speaker 1 (00:00):
Will of Wearable Arts is back executive creative director Brian Burke,
returning for his fourth show. Now Brian Burke is whether
it's Brian, very good morning to.

Speaker 2 (00:06):
You, very good morning to you. Thank you for having.

Speaker 1 (00:10):
Me, not at all. I note you're on Cyndi Lauper's
world tour at the moment. She got a very good
write up as reading in the Australian Press yesterday. She
seems to still at the age of seventy, whatever she is,
she still still seems to be as good as she
ever was.

Speaker 2 (00:22):
She's absolutely she absolutely loves it. The audiences are loving it, knows. Yeah,
it's a very very successful farewell to her for her,
which we're very proud of.

Speaker 1 (00:32):
Whether it be fashion or Cyndi Laupol or any stage show.
What I mean, the change you must have seen as
dramatic in the ability of tech, lighting, staging, the wow
factor so it's not just a person in their guitar anymore.

Speaker 2 (00:48):
Yeah. Well, when I sort of came into the world
of creative directing about twenty years ago is when technology
really merged with everything, which meant there were so many
more possibilities to create worlds and transform music into visuals,
you know, So that's really sort of been my thing
since I started years ago in two thousand and two

(01:09):
in Las Vegas. So visuals with music and I just
seem to connect with as artists and companies that really
want to elevate creative and I think technology is a
great way to do that because it really brings people
closer to an experience that they can have, which is
what people want. Now we know they want an experience,

(01:30):
not to just sit and watch a show as.

Speaker 1 (01:32):
You go now what I like to bring me Sure,
as you go into the fourth round of Wearable Lots,
you're feeling the pressure. Do you have to come up
with something bigger, bitter and broader every year?

Speaker 2 (01:44):
Yeah? I don't feel the pressure though. It's such a
pleasure to It's great to have a wonderful creative forum
where every year it's fresh, every year it's different, but
yet we always hold on to the DNA because the
designs come from all over the world and they're different.
So we really work and set off of that creativity
to bring something new and fresh to the audience and

(02:05):
surprising every year here in New Zealand. So it's really
a pleasure to be able to be that creative and
bring that to an audience.

Speaker 1 (02:14):
Fantastic, looking forward to it as always go well well.
The fourth letter on this year, of course will the
wearable Outs. It's a big ticket item and well which
goes like that Brian Burke, who's the creative director of course.
For more from the mic Asking Breakfast, listen live to
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Speaker 2 (02:28):
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