Telecommunications company Vodafone announced that they will be re-branding to One New Zealand. This is set to come into effect in early 2023.
Vodafone has stated that they made this decision in order to better reflect New Zealand and its development from a global group to a domestic operator.
Jason Paris, Vodafone CEO, is here with us to talk about the re-branding and explain the benefits of this decision.
"A lot of people probably don't understand that when you're using the Vodafone brand in a market like New Zealand, you pay a lot of money for that privilege. And as we re-brand to One, it'll mean that all that money will be reinvested back into Aotearoa."
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