Used car retail company Turners claim recent record earnings were generated by a popular ad campaign.
Turners revealed their net profits went up by 4 percent to $32.6 million, and they've attributed some of this success to their crowd-pleasing 'Tina from Turners' campaign.
Turners chief executive Todd Hunter says Tina has resonated and connected with people, and she's really helped boost sales.
"It's really started bearing fruit from almost the first month we ran the campaign. I guess you'd describe it as a unicorn of a marketing campaign, really."
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