February 4, 2026 • 40 mins
Today on The Breakfast Club, LaRussell Talks ‘Something’s in The Water,’ 100k Records Campaign, Roc Nation. Listen For More!
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Episode Transcript
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Speaker 1 (00:01):
Every day a week ago. Pick your ass up the
Breakfast Club.
Speaker 2 (00:05):
You don't finish for y'all done morning. Everybody's DJ Envy
just hilarious. Chelamaine the guy. We are the Breakfast Club.
Speaker 1 (00:12):
We got a special guest in the building.
Speaker 2 (00:13):
Always a pleasure to see. This Brother album is out
right now. Something's in the Water ladies and gentlemen, Lollo Russ,
welcome back.
Speaker 3 (00:18):
Brother, Something that the Water comes out on the sixth year.
Speaker 1 (00:22):
You know, we actually were moving it back. We've been
campaigned and sell one hundred thousand albums. It's out and no,
it ain't out. You know, we just been doing pre
orders so we can go pre order and listen to
like some of the tracks. But we hit twenty one
thousand hours and thirty days. So wow.
Speaker 3 (00:38):
You know, now talk to us about this hundred thousand,
one hundred thousand copies. You're trying what's called a hundred
thousand albums challenge. You're trying to sell one hundred thousand copies. Yeah,
independently off this one project. Where did the idea come from?
Speaker 1 (00:51):
Man? Just a stroll with me and the homie. You know,
we take walks every morning and just kind of build
the vision and the dream and what we want. And
it was one of the monings I was feeling myself
and I'm like, no, God can sell a hundred thousand hours,
you know. And I decided to just go to the
world with it and believe in myself and take the chance.
You know. I think it's a goal that a lot
of people don't get to achieve, and I wanted to
(01:13):
see that through for myself and my community.
Speaker 4 (01:16):
Like, I love what you.
Speaker 3 (01:16):
Do because it's like the evolution of Nipsey Hustles Proud
to Pay campaign, but you always just pay what you want.
Speaker 4 (01:22):
Yeah, Yeah, And it's like people.
Speaker 3 (01:24):
Who just appreciate you and appreciate what you do end
up dropping some money.
Speaker 1 (01:28):
Yeah.
Speaker 3 (01:28):
Kyrie Evan dropped what eleven eleven thousand, Snoop Dog twenty
five hundred, John bellionni snow the product did five k,
entertained it a thousand.
Speaker 5 (01:40):
Yeah, and then just like regular people too, like you
know what I'm saying, Yeah, eleven thousand, eleven, like ten thousand,
eight thousand, this is dope? And do you have a
dadline for it? The honey cakes?
Speaker 1 (01:52):
So you just extended, Yeah, I just extended. So I'm
gonna go through February. You know, I really feel like
it's an achievable goal. And just where we Land did
at twenty one thousand Indie, I've already you know, there's
major artists that can't sell that amount, so we've already
surpassed it. But I really I just want to see
it to fluition. I believe I could do it.
Speaker 5 (02:09):
So why you wanted to sell one hundred k albums
before you dropped it?
Speaker 6 (02:14):
Oh?
Speaker 5 (02:15):
I thought you mean just sell.
Speaker 1 (02:18):
Damn before damn.
Speaker 5 (02:20):
This is still good though, pre orders yeah damn.
Speaker 7 (02:26):
But congratulations, gratitude that Little John. Every record on album.
Speaker 1 (02:31):
Yep, yep, everything in my homies, my in house team.
They teamed up with John and we sat in the studio.
I think we did a total like four sessions. Got
it done?
Speaker 7 (02:40):
How Little John?
Speaker 1 (02:43):
It's been some years we've been chopping it up. And
then we was randomly in la and having a convo
and I was like, I'm just in the text little
John and see if he respond and was in the
studio the next day.
Speaker 3 (02:53):
Wow, Yeah, what is the Russell's sound Because like a
few people see you do records a little John, it's
you doing the hapey stuff. Because you're from the Bay
but then you can actually spit yeah a lyricist.
Speaker 4 (03:05):
Yeah, what is Lo Russell's sound?
Speaker 1 (03:09):
It's hard to encapsulate and it's tough. We talk about
that often. Like a lot of people think I'm just
like a Bay Area rapper because they've seen like lately,
what's popular, what's viral? But you know you found me
early do that little dance and you know people who
know me, people who watch the Tiny Death. No, it's
(03:30):
really hard to you know. I make everything from R
and B to rap. I think the sound is just music.
It's just I just make life music.
Speaker 3 (03:37):
Ovane sent me that, Uh it was the twenty twenty
one freestyle. Yeah it was uh yeah, it was oh yeah,
Good Company Radio.
Speaker 4 (03:45):
I forgot what the name of the freestyle.
Speaker 1 (03:47):
I know it was freestyle. Yeah yeah yeah.
Speaker 3 (03:49):
And I heard that and it was funny because Hobein
sent it to me. God blessed that he sent it
to me and I didn't click on it. And then
like a day later he was like, you ain't click
on that video. I since because he knew that about
click on it, I'd be like, yo, who is this?
That's exactly what happened I'm like, Yo, this dude is phenomenal.
Speaker 4 (04:05):
Yeah, so that's all to me. That was always the laying.
Speaker 3 (04:08):
But then I started seeing you do everything and I'm like, hey, Larrussell,
can he can just do whatever he wants at this point?
Speaker 1 (04:14):
Yeah, And you know, that was the goal from the beginning.
Like I, I've always made every kind of music, but
I just I went viral for this, so people assume
that that's what it was, you know. And I've always
wanted to have regional representation and make sure people understood
where I was from too. You know, when I started,
everybody seeing the freestyles and they thought I was from
the East Coast.
Speaker 2 (04:33):
So this is just like this album told you from
the East Coast.
Speaker 7 (04:40):
So I say, what was your mind frame for this?
Speaker 2 (04:41):
And you wanted people to know you I'm from the
Bay This is the sound o they don't know about now?
Speaker 1 (04:45):
God damn right right? Yeah, I really wanted something that
represents us. You know. I feel like as a region,
we haven't had dominance in a long time. You know,
even when people think of their top ten list, you
don't often put a Bay Area artists in there. And
I wanted to just remin people like we make the
music that the coach would move to. When you hear
certain beats, that's our sound, that's our BPM and our residents.
(05:07):
But it's also we get am you know. Ain't too
many people who could rapt with me either?
Speaker 3 (05:12):
Are there people who take advantage of the format and
try to underpay for the album, like here's a penny?
Speaker 1 (05:18):
Of course, you know, but don't. I don't even look
at it as taking advantage. You know. We meet people
where they are, and I've had some people give me
a dollar for one thing and then come back three
months later when they are in a different position and
get me right with a hundred, you know. So I've
learned to stop basing whatever they use on that day
as like the value or the word of what they
(05:39):
think my art is.
Speaker 2 (05:40):
Now, if somebody gives you eleven thousand dollars, right, is
that one album?
Speaker 1 (05:45):
Yeah? So Kyrie bought one album for eleven thousand, so
you can you can either buy multiple four in them
out or you could buy one. And what special both
of them apply to me because he gave me a
world record for the highest digital album sold by buying
one for that amount versus buying a thousand don't like that.
Speaker 2 (06:03):
I like see because you could have had having twenty
three thousand, it should have been thirty three.
Speaker 7 (06:06):
Thats right, that's then I look at it up.
Speaker 1 (06:09):
But I wouldn't have three. That wouldn't have been history history.
It wouldn't have been history. You know, So either one
is beneficial because it ain't two thousand. Ain't never non beneficial,
no matter how you cut it up.
Speaker 2 (06:23):
Because really, twenty three thousand copies, right, you could say,
you like, yeah, sixty based on these numbers, Yeah, definitely.
Speaker 5 (06:32):
What do you think the true monetary value of the
project is?
Speaker 1 (06:36):
It's priceless, you know. I think that's what I built
my whole ethos and brand on. It's not free. It's priceless.
You know, when you get an experience that changes your life,
or you get to support somebody who's revolutionary and doing
something new and different and making history, that's a priceless
experience to contribute to.
Speaker 3 (06:54):
No matter what, you built a career outside the traditional
industry machine, like did independence give you that?
Speaker 4 (07:01):
A major label never could.
Speaker 1 (07:04):
Freedom? You know, every label situation I was getting offered
early didn't allow me the ability to do what I did.
I released forty three albums just in the past. Since
twenty twenty one, I've dropped forty three albums on five years.
I was able to build my catalog that my family,
my team, everyone, the fans. There's people who own equity
(07:26):
even that me being able to share royalties with fans
and my homies that don't exist in the major system.
You know, it's like those royalties ain't choice to give.
Speaker 4 (07:34):
He not capping either. He tried to give them to me.
Speaker 1 (07:36):
Yo, what I did everybody who helped me early, you know,
I tried to take care of just cause it's like, but.
Speaker 3 (07:43):
Only because it's we can't I'm a radio personality, so
I can't do that.
Speaker 4 (07:47):
You know, that's unethical. But I'm like, nah, I Can'm
not doing that.
Speaker 1 (07:50):
But you're a human though you're a radio personality, but
you're a human outside of this. Like one day it
won't be radio and you'll just be Charlemagne, and it's like,
you help contribute to the culture. You deserve to have
equity in that. Yeah, yeah, Okay, At what point?
Speaker 3 (08:06):
At what point did you realize you didn't need permission
to be successful?
Speaker 1 (08:11):
When I started being granted the same opportunities as the
people that I thought were here to me, and you know,
being able to come on Breakfast Club early and being
someone who got to come on to rap that first time.
I didn't even get interviewed. I just came and rapped.
We filmed the whole process of me coming up the elevator.
It was like a ten minute video total. Like I
(08:32):
came in, wrapped and left, you know, and that's all
it was. And being granted that type of access as
an Indian, as someone who people tell you like, oh,
you need major distribution, you need this, you need that,
and to get the same access and opportunity really just
altered my perspective on what was possible.
Speaker 4 (08:49):
You just got the opportunity to perform at the super.
Speaker 3 (08:51):
Bowl tailgate and you create curating the super Bowl house band.
Speaker 4 (08:55):
I don't even know what that means.
Speaker 7 (08:56):
I mean.
Speaker 4 (09:00):
Bullhouse band.
Speaker 1 (09:01):
So for the first time there's a an artist led
house band and basically all the in game music during
the game, between each quarter, we have hits pregame as
people coming in, Like, I'm just curating the energy in
the space of what it feels like to be in
the Bay Area for Super Bowl or you doing something
at the crib. I'm outside all time.
Speaker 4 (09:22):
Okay, how did that happen? How did how did they
reach out to Larrusso for the Super Bowl? Super Bowl tailgateboard.
Speaker 1 (09:28):
I got a good friend named George that I met
when I did Sunday Service last year, who's just like
a big brand guy. And he I met him and
he's like, man, you you so dope, Like I believe
in you. I'm gonna put you into contact with the
head of the NFL. And I'm just like this nigga
just talking, you know. But he ended up sending the
email like last year, at the very top of the year,
(09:48):
way before anything. And it wasn't even about s It
was just like, Hey, this is a guy I believe in.
I think you should check him out. And I just
just got closer, you know. They came back and was like, man,
we keep hearing your name everywhere. You on all of
our pitch decks. We keep seeing it. Come into the office.
Let's holler, let's see what we could do. And we
didn't know if there wasn't a position made for us
(10:09):
or budget nothing like this was something that was created
just for us specifically. And then at the last minute
they also offered us the tailgate, you know, as an
extra incentive. So it all just came together.
Speaker 4 (10:20):
Because you know, everybody saw you out.
Speaker 3 (10:22):
You went and met with jay Z, so they saw
the pictures of that, and then the super Bowl announcement
the next week, everybody's like, oh.
Speaker 1 (10:28):
Yeah, the whole this was but you know, all of
them didn't even know this was happening, Like this is
something separate. You know, all of them curate the halftime
show and everything, but this ain't the halftime show. This
is completely separate. So even for them this was news.
Speaker 3 (10:42):
But let's talk about the whole meeting. Because you had
you met with rock Nation, you know, I guess a
couple of years ago. Yeah, and you had some some
some criticism of the deal that they offered you.
Speaker 1 (10:51):
Yeah.
Speaker 4 (10:52):
Then well, first of all, talk about that. First of all,
what was the criticism?
Speaker 1 (10:56):
Yeah, so on twenty twenty one, Rognation was one of
the first labels to offered me a deal, you know,
and how Van Champion that and we were talking earlier
about that and when they offered me the deal. Just
my entire process of going through that, like meeting who
was the heads then the energy was an ideal, you know,
but they end up offering me a deal, and the
(11:17):
first draft of the deal that came to me didn't
have like any advances, any money, anything attached to it.
It was just like a discretionary fun three sixty ten percent. Yeah,
they got us. So I went into the office and
I'm like, man, what's up with the deal? Like where's
all the info? And the numbers just don't really make sense.
And then God makes a phone call and he come
back with another deal within like two three minutes, and
(11:37):
it had all the numbers on it, and it just
blew me because I was like trying to get like
if I would have signed the first draft of the deal,
would you have ever told me that this wasn't the
right deal? You know? From there, it just made me
feel uneasy. And that's when I start talking like I
got a highlight hole because I feel like Hole been
champion this, Like I don't think he know what's going on,
(11:59):
you know, And I know Iver really heard nothing back
from there, and it just kind of kept moving, but
that news spread and I'm like, man, I mean, I'm
only I can only share my truth, you know. And
just recently, probably a year and a half ago, cruise
from Rock Nation hit me, and he's like, you know,
we're building a new regime up here. We got all
new people, and you know, I really want to make
sure you understand that that's not reflective of us or
(12:20):
representative of us, and how we believe you know that
should have went. We understand what you're doing and we
respect it. But I was still in the stance of like, nah,
I got our at hole, you feel me? And uh,
eventually I got the hoigher at hole and we really
sat and talked for three hours and he brought up,
you know, the deal and everything and just told me
(12:41):
what it was and this journey and how this little
black kid from Valao saying something to the world about
Home's company. That's what made him look at his own
house and be like, man, that wasn't right. That shouldn't
have went that way. You know, he didn't even have
full When you run a company that big, you don't
always have full visual or what the people that you
when power doing.
Speaker 4 (13:02):
So clearly, clearly the conversation was good.
Speaker 1 (13:05):
That your incredible, incredible.
Speaker 4 (13:07):
So would you have taken a half million dollars or
the dinner.
Speaker 1 (13:10):
Both both of them?
Speaker 7 (13:13):
Are you thinking of the signing with Rock Nation this
time around.
Speaker 1 (13:16):
You know, I'm officially signed to Rock Nation.
Speaker 7 (13:22):
What does that mean?
Speaker 1 (13:25):
It means I now have support beyond just my homies
and somebody who truly believe in what I'm doing, who's
already done what I've done to show me the path.
You know, I've gotten to a point of so much
success independently where I'm from that I lost my guides.
You know, I surpassed a lot of people who did
what I've done, so I didn't. We've been doing this
(13:47):
with no blueprint, no map, no route like where I'm
the first in my family to ever perform at super
Bowl and curate a house band, and and you know,
all of this is a first and Hove has been
here and done it, so it just gives us. It's
a different level of infrastructure. And I'm still indie. I
still own all my masters, I still spend my path,
I still do what I want. But now I have
(14:07):
a support where like I'm from, the Bay is going
to radio. I've never been able to get to radio.
You know, it's just a different system. And as soon
as we agree, like man, let's work, they were instantly
like we believe in this record, we willing to take
the radio. I've had partnerships prior where they try to
tell me it ain't worth it. Your some not worth
(14:28):
going on radio until you get a TikTok moment or
some viral chain. It's like, why we count on TikTok
to believe in something that we all believe in personally,
you know.
Speaker 3 (14:38):
And also too, I feel like rock Nation still allows
you to have independence completely complete.
Speaker 1 (14:46):
There was no way I would go over there without it,
you know, even through this journey thus far, Like this
is the first time I've partnered with anyone and they
called me and said, hey, we're thinking about doing this.
This is what we gonna spend on it. But how
you feel do you want us to do more or less?
What do you think for yourself? And that's a beautiful
thing because a lot of artists ain't even in them conversations.
(15:08):
You know that you have no idea what's going on.
But I'm a part of every conversation that has anything
to do with Larrussell.
Speaker 3 (15:17):
How do you define winning now? Is it money? Is
it freedom? Is it impact? Is it peace?
Speaker 1 (15:29):
I think it's impact, you know. I think how many
people I affect while I'm here and I'm doing what
I'm doing, and I show the way is what my
success is gauged by. You know, if I was to
do all this and I didn't help nobody or contribute
to nothing, even with what I did with Even, I
opened the door for everybody to eat and do pay
(15:51):
what you want and sell the album. Jake Cole just
you know, he just did his last album to Even
Pay what you Want and rant it up while they
twenty one Savage, Like, I brought people actually selling their
music back. That's something a Little black Boy and Valao did.
Niggas was waiting on DSPs and trying to get their
money off streams. I brought it back to like, nah,
(16:13):
go to your people and get your chicken. Here's a
platform for you to do. So that's my real impact
and contribution to the culture that wasn't done. You know
prior to me.
Speaker 3 (16:23):
I love what you mentioned Balletjo Man, because you know,
like like you create in your own environment.
Speaker 4 (16:28):
Literally got the.
Speaker 3 (16:30):
Stage in your backyard, like with your people around you,
mom work and everybody working. How important is your environment
to your creativity vital?
Speaker 1 (16:40):
You know, when we made this album with Little John,
we started the sessions in La and I kept telling
him like, you gotta come to the bank, like we
can only finish the album if you come to the bank.
And he's like, man, I'm gonna come. And he came
to the backyard and just the energy and feeling like
him for him to be in the backyard and be like, man,
I never thought I'd be here. It's crazy because we
(17:00):
looking at him like Nigga, we never thought, you know.
But it's like that that I'm Beyonce is something that
has been missing, Like I've been getting with all the
og producers, Me and Jazzy Fay was just cooking and
they're in these studios and in a room with me
like kids, like we all kids at play again. Like
(17:21):
that feeling and that energy left you. You see it now,
like it's like the fun left the music. People don't
feel that way, the vibrancy. But we bet if you
look at these videos of us making songs, it's like, man,
these are really kids at play enjoying what they do.
Speaker 5 (17:35):
So you never thought that you would be here at
this point. You never did.
Speaker 1 (17:43):
All I wanted was some molds in the box, shaving
in the song.
Speaker 5 (17:47):
And the song wiggling. You say you were eighteen, You
had your first job and you got your first check.
You looked at it and was like, yeah, I'm not
I ain't. I knew I ain't want a job.
Speaker 4 (17:56):
Where was you working at?
Speaker 1 (17:57):
How much was the check I was working at? You? Yes?
And I think my first starting waves was like your
twenty five.
Speaker 4 (18:07):
Your first job was ups.
Speaker 1 (18:09):
Yeah, it's actually good. Now. I was a seasonal helper
for the Christmas season, and I think I was getting
eight twenty five factory the warehouse I was on. I
was in the truck like dropping off packages, but I
was just a helper to the driver. And I remember
like that first week probably worked like fifty sixty hours
(18:30):
and I got that check and I was like, damn, Yeah,
I just gave away so much in my life, you know,
for so little money. And I thought there was some
chicken in but it was like it gotta be more
than this. There's no way. This was sixty Like now
to see what sixty hours of my life can bring
me versus what's sixty hours of my life brought me?
Then it's incomparable.
Speaker 7 (18:51):
And that song, it's all what's song? Oh that song
it's hard.
Speaker 2 (18:54):
Yeah, that's so I was gonna ask to who are
you most surprised with your biggest contribution, Like when you've
seen Kyrie, did you know what was happening or did
it just happen?
Speaker 1 (19:02):
Like, oh shit, I had no idea. I had no
id none of them, none of them. All of them
was like a surprise Papa. I'll get a message from
you know, the co founder mag and he'd be like, man,
this just came through. But I had no clue what
None of those what all right?
Speaker 5 (19:18):
So I had a second to it. So when you
saw that first check, right, was that like the first
pivotal moment and decide in which your future was all right,
I'm gonna do this because you was already rabbing by then.
You've been rapping this since elementary school? So did you?
Was that like the moment where you're like, no, I'm
I'm a better myself and rap.
Speaker 1 (19:36):
It took me a lot more time after that to
get to the point where I was willing to bet
on myself. That was just one of the moments of like, man,
this is it, you know, but I still didn't know
that any of this was a possibility. When I was younger,
I used to think rappers like snooped off Nelly and
all them. I thought they were like wrestlers. I didn't.
(19:58):
I didn't think they were like real people. Yeah, I
thought it was just car that everybody playing. So I
didn't even see this as a possibility where it's like
I could be famous and successful for doing the same.
Speaker 4 (20:07):
Thing, even with E forty like right there.
Speaker 1 (20:10):
But he wasn't right there, Like I didn't. I didn't
see E forty growing up like I heard of the
forty You feel me and we listened to the music,
but I didn't see him presently.
Speaker 2 (20:19):
But put your eyes on the goal when it came
to it, because you no, like you said, you worked
at ups and in the first check was small, right,
But now you're in the industry and all these people
are throwing your money. And instead of taking that money
and buying the luxuries if you wanted that you could have,
you decided to say, now I'm gonna wait for my turn,
and I'm gonna keep it this way.
Speaker 7 (20:37):
What gave you that.
Speaker 2 (20:38):
Guyans to say, I'm gonna keep the blinders on and
I'm gonna keep going.
Speaker 1 (20:48):
I just want success in freedom more than I want
the other things. You know, I really I thrive off
seeing my team elevate and show the word what was possible,
like getting super Bowls, like man like this, this ain't real,
you know, And been able to share that with a
(21:09):
bunch of Bay Area kids feels way more better than
getting a car or getting anything else. Just none of that,
None of that fulfills me in the same way because I.
Speaker 2 (21:18):
Don't think anybody would have looked at it differently because
you had a child, you had a family to provide
for in the reasons, but you still said I'm gonna
stick through it.
Speaker 7 (21:26):
And most people wouldn't stuck through.
Speaker 2 (21:28):
And you see it all the time in the industry
where people make these bogus deals and they fight their
whole career to get out of these days. But you
was like, Nah, this is the way, because it didn't.
Speaker 1 (21:36):
Have to work. It didn't you know. I've I've been
in enough time to give up, you know, but I
just I had to see it through. You know. It's
like with this hundred K campaign. It's just something that
when something on your spirit, you have no choice but
to act on it. And it's one of those things
that I got to see through. I got approve of
all these little homies in Valleo that I see when
(21:57):
I take my daughter to school that's like this, and
as possible, they see me, They shake my hand, they
hugged me. They know I'm a real person in a
life who actually did it.
Speaker 3 (22:07):
I also feel like, you know, you prove that you know,
success is subjective, right, because I feel like, you know,
as long as you're happy doing what it is that
you're doing, you're successful.
Speaker 1 (22:18):
Absolutely.
Speaker 3 (22:19):
So it's probably rappers out there that's making four or
five million dollars right every month, but they not happy.
Speaker 4 (22:26):
But Russell is genuinely happy.
Speaker 7 (22:29):
And the idea of performing in the backyard? Whose idea
was that? When you brought it to your family? What
did they say the first time?
Speaker 1 (22:36):
They was all in? You know, I mean everybody everybody
of course had they like, well, you know, you know
this come with different precautions, but they was all in.
You know, my parents see me drin in that bedroom,
making songs, pressing my own out and pressing my own merch,
throwing my own shows, and you know they know how
ambitious I am. I don't really take no for an answer.
(23:00):
You know, even if they would have been like, man,
you can't do that here? I would have went and
bought a house and built one, you know, like I'm
that ambitious when to come to what I want for myself.
And you know, that was just that was an act
of rebellion. That's one of those things I'm really thankful
for that somebody told me no. It's like all the labels.
If nobody told me no, I wouldn't be here today.
And somebody telling me know about a venue made me
(23:22):
build my own infrastructure.
Speaker 3 (23:24):
Why was it important for you to bring the spotlight
home instead of chasing validation someplace?
Speaker 4 (23:29):
Elf.
Speaker 1 (23:32):
I didn't want the next wave of kids to come
from where I come from to think they had to
leave to be successful, or that they couldn't do it,
to just think it wasn't a possibility. You know. It's like,
we have limited options where I grow up. We don't
grow up meeting lawyers and doctors and all of that,
so our options of who we think we could become
is very limited. And it's just like when people come
(23:56):
into Valao, you know, and they got to stop at
my crib, and they going to Momos, and they end
up going to profit and they go to all these
other places because they in the city and you see
Juvie pull up on your block and Little John pull
up on your block. That do something to your spirit
as a youngin like that, just make you feel like
you walking around around like he Man at some point
because you really really feel like you could do something
(24:17):
with your life.
Speaker 5 (24:18):
And when does the the he Man effect turned into
the worry effect?
Speaker 1 (24:24):
Right?
Speaker 5 (24:24):
Because you know, where there is great success, you know,
it's always some evil shit that comes after, you know,
guys hating or whatever, you know what I'm saying, because
everybody ain't got it like that, of course, and you
know some people do the wrong things to get it
or just hate on the next person. Do you ever
worry about things like that?
Speaker 1 (24:43):
Man? Hate come with the plate? Yeah, hate, come with
the plate. Nobody hates on the niggas who ain't doing nothing,
that's true, you know, like they just in the basement,
not doing nothing with their life. Don't even have to
worry about that. So the fact that it's even become
a thing in my life, I'm really grateful. You know.
I was telling the homies like I used to sit
(25:04):
in my room and be upset that I could go
online and no one was talking about my shit. It
was like man, nobody knows about me, you know. So
now that I could wake up and there's thousands of
mentions about what I'm doing, I'm just grateful for it.
Speaker 3 (25:19):
You're knowing for consistency, right, Like, like over hype and gimmicks,
how do you stay disciplined in a culture that's addicted
to the gimmicks and doing anything to go viral?
Speaker 1 (25:38):
I really just like focus on the things I enjoy
and I love. Like, I don't even make content just
to make content. I'm really making things that like this
is cool to me, Like I love the Jabbewakeees. I
came up watching them, so getting them to come to
the crib and do something in my backyard like that
mattered to me. I love Juvie, getting them to the
yard that mattered to me. So I'm really not I'm
(26:00):
not trying to go viral or just make moments. I'm
just doing things that I think it's cool that I
enjoy and they happen to be moments that resonate with
the rest of the world. But I'm not chasing nothing.
Speaker 4 (26:11):
Dude.
Speaker 3 (26:11):
The ja Milwaukee's age, I was wondering that when I
saw them at the they came out with your female
Lopez this weekend?
Speaker 4 (26:17):
Is it a new set of job? I had the
mask on the whole time when they was around you.
Are they young?
Speaker 7 (26:24):
Oh?
Speaker 1 (26:25):
Their backs all be hurting and flipping and all that
the world may never know, the world may never know
could be as well know.
Speaker 3 (26:32):
The What responsibility do you feel to your community now
that your platform is grow?
Speaker 1 (26:51):
I feel it's vital for me to just have proper
representation of who we are and what we believe in
and what we stand for. And I'm I'm also human,
you know, and I'm flawed, so it's like it's not
just on me, but I feel like while I'm in
this position and then in seat, you know, my goal
is to just represent my people in our light, not
(27:13):
just our negatives and all that, but also our light.
You know. I went to the news station the other
day and I went upstairs. I'm like, let me meet
all the producers and shake their hand too, and give them,
you know, the same grace that all the panel get
to meet. And we ran into this older black woman
and she was just thanking us for being on time
and being present and coming in a's who we are
(27:34):
and she was like, you know, you're showing something new
in a different wave. You know, I'm a rapper that's
been on the news like T twenty. It's part of
my normal pr that's how much they love me and
enjoy me. And we never seen that. You know, we
don't get to see our rappers speak this way sometimes
or with this level of poise or just you know,
the representations sometimes be off and be far left from
(27:57):
like reality of who we are as humans and what
he truly represents. So I feel like that that's my
thing is just every time I get it, I get
a chance to show the world who we are. I
do that properly.
Speaker 4 (28:08):
Now.
Speaker 2 (28:09):
Before he met with Jay a while ago when Diddy
was home, You met with Diddy?
Speaker 7 (28:12):
Yeah, were you thinking about signing with bad Boy?
Speaker 1 (28:14):
No? Never?
Speaker 7 (28:15):
What was that? What was that meeting about?
Speaker 1 (28:20):
I think he just wanted to meet, but he also
wanted me to write for like a record that he
was making during the time. But I think he just
wanted to link and you know, feel the energy out
and everything. Like I'm he's seen the light, you know,
And I think that's the case with everybody who end
up on to meet, Like they see the light and
they want to get around it. And I feel like
when I met Puff, he was in that he was
(28:42):
in a space like you could feel his discomfort, you know,
Like I I remember leaving there. I went with my
mom and my daughter's mom and I left her and
we went on a long walk. Yeah, we went on
a long walk, and I was just like, man, he
going through it like he not okay, and before this, before,
(29:05):
way before, I just man, I'm a great sense engage
of like human and I could feel it, you know,
and just how the people around him moved. It was
like this ain't gonna be good because nobody around you
care enough to tell you when you wrong or tell
you you know, hey, this this a little off. And
you know, we we had conversation. We was walking to
(29:26):
the stool and I was like, man, you've got everything.
What do you want now, Like what's left for you
to have? You know, because he was still distressed and
he was like, man, I just want to be able
to breathe. And I was like, damn. Like that was
a sentiment that I felt deeply because I've been in
that space through growing and getting famous in the crew
(29:49):
of success, where I'm like, damn, I can't even breathe
it so much on me, you know, and to see
him in that state was like, man, and you know,
I'm I'm non complicit in it, like nigga a nigga,
wrong is wrong, But I also can understand how somebody
could get all the way to that point when it
goes unchecked and when you build a world where everybody's
(30:11):
complicit in your behavior. And he wanted me to write
to I think the record was act bad. He played
me the record and I literally he was like what
you He was like, what you think after? And I said,
I don't love it? And he was like and everybody
in the room went still, And that that was the
(30:32):
first time that showed me all y'all niggas in here
lying because y'all gonna make me like I'm wrong for
saying I don't love it. And he was like, what's
you don't love about it? You know? And we had
a long discourse and I was telling them, like you
at the phase of your journey where we want to
hear your life. We know you had the bitches and
you did all that with like, that's not the puff
(30:52):
I want to hear from, like you fifty, that's not
the puff I want to hear from like we need
some life, right. And I was writing a new record
where I was like I was putting his journey in
and he was like, nah, man were trying to party
like that's too deep and I'm just like, damn, like
it was too far gone. You know.
Speaker 3 (31:09):
I mean people hit me up because you did the
ny I forgot what the podcast? Whose podcast was you on?
Speaker 7 (31:14):
Yeah?
Speaker 3 (31:14):
I forgot who what podcast you was on? But you
you had told that story. You know how many people
hit me? And it was like, is this real?
Speaker 4 (31:20):
He's just saying this because everything did he going through.
Speaker 3 (31:22):
I'm like, nah, that's real. That was like three four
years ago. It was it was a while agod.
Speaker 4 (31:30):
I'm like, yeah, he hit me about that long time ago.
Speaker 1 (31:32):
Did I'm sorry?
Speaker 2 (31:34):
I was gonna say cause the record didn't do great,
So did y'all let it speak after that and be like, see,
this is why this is why it was goding YouTube.
Speaker 1 (31:39):
Now we haven't spoke since. I don't think uh, I
don't think he was hyper fond of of you know
after that, you know, I don't think he disliked me.
But it was like, Nigga, I don't need no nigga
around me telling me the truth. You know, I just
I think I was out the circle at that point,
and you're a good reader.
Speaker 5 (31:57):
I was about to stand on that. Do you think
it was more so like a fear of him going deep?
Cause where you were yo, yo, shit, we not were talking.
We're not talking to did we talking about?
Speaker 1 (32:08):
Come on?
Speaker 5 (32:09):
Anyway? Do you think it was like because he wanted
to party party?
Speaker 1 (32:13):
You know what I mean?
Speaker 5 (32:13):
But you was trying to get him in, Like you said,
you fifty year old puff, I don't want to hear it.
Nobody want to hear that right now. You know, at
some point you got to get tired of turning up
and start teaching niggas or start getting detailing us the
things that we don't know whatever, right showing a different side?
Do you think it was? It could have been out
of fear that he didn't want to get that deep,
or just because he just really be on some party shit.
Could he could have been suppressing.
Speaker 1 (32:35):
As I've grown as a man and human, it's a
really deabilitating process too, shed everything you know yourself ass
You know, you end up in this state where you
like lost and you low and a lot of people
don't want to go back that low and have to
(32:56):
build up. And sometimes it's like the image you built
such an m in a life for yourself that you
don't even know who you are no more to go
back to something you know, like there's no home to
go back to when you destroyed every house you had.
Speaker 3 (33:09):
Yeah, damn, you're a good reader of energy too, man,
Like what was the difference?
Speaker 4 (33:15):
I don't want to say difference.
Speaker 3 (33:16):
What was the energy when you was with Hop and
every and all those guys.
Speaker 1 (33:22):
You see, just you asking that made me smile like that,
that shows you like the presence and the energy. And
prior to us going, my homie Splash was like, man,
you're gonna meet home today? Like how you feeling? And
I was telling them like, man, I'm conflicted because I
honestly don't know who I'm gonna meet because of the
Diddy thing and just meaning so many other people, And
I was like, man, I'm nervous because I don't know
(33:42):
who I'm gonna meet. Am I gonna meet like someone
that I'm like, man, this is what I hope for?
Like damn another one? And it was it was everything
beyond like who who? Social media and the Internet make
hold out to be. It's so far from what it is,
just just from my interpreted I can only go off
my gauge and who I sat when and who I
(34:03):
spoke with. You know. Even before I went, my mama
was like, but what about all the YouTube videos? And
see what? She was really worried and concerned, you know.
And I was telling her like, man, one day, I'm
gonna be successful to the point where all those same
videos gonna be about me, and you're gonna be mad
because you're gonna have to fight for me, for who
(34:23):
you know who I am. And I told her, I said,
I'm gonna make my own determination. I'm gonna sit with
him and man like he poured into us in same
vice versa. And he even told me like the fact
that he would say, Man, I'm glad you said something
because I'm not above criticism. And if you didn't, I
wouldn't have changed my own house and this wouldn't exist.
(34:46):
That's a powerful statement to make as a nigga who
up here because he's high enough to be like, nigga,
I don't care what you're talking about. I ain't never
got to see you again, you know. And for somebody
up there to say I'm not above criticism. I deserve
that critique too, because it helped me.
Speaker 4 (35:01):
Man, let's get listen.
Speaker 7 (35:02):
Can we get play some joints off there.
Speaker 3 (35:04):
Or he can rap whatever you want to do, whatever
you feel like doing.
Speaker 1 (35:08):
Yeah, I like rapping. Got it queued up? You still cold?
Speaker 4 (35:14):
You still cold?
Speaker 1 (35:15):
You warmed up? Man, I'm the coldest happy.
Speaker 4 (35:18):
The Russell text me this morning. He sent me instrumental.
He said, just in case, Yeah, just k That means
I'm like, okay, what we got.
Speaker 5 (35:26):
Man came ahead with two hats in.
Speaker 4 (35:28):
The sleeping baby, gonna turn it down a little bit.
Speaker 1 (35:35):
I think I'm good.
Speaker 5 (35:36):
Okay.
Speaker 1 (35:37):
Pops used to whip a black and burger the suburban.
Back then, I knew that I was deserving. Back then,
I knew that I would be something. God put a
light inside me like a pumpkin. Quality and quantity doing
in conjunction. A bruised ego could fuck up the family function?
Did it from the crib changed the way the family functions? Yeah?
(36:00):
I see myself and my mama, I see myself and
my daughter. I see myself and my daddy. Remove myself
from a drama. I'm trying to help the family heal
and still make it up to heal, take care of everyone,
but still recoup the deal. I'm big Russ now. I
used to be live and big rusts still alive. This
shit real all ever, one that was to make my
daddy proud. You execute different when your daddy in the crowd,
(36:23):
trying to follow with lee, used to barely crack a smile.
Was in my style. I've been this way since a child,
back and forth with y'all. Y'all, I was young and wild.
We was both just babies having a child. Now we've
grown in a house, still not a home. I cried
some nights, knowing your better off alone. I'm on the
road making money off songs while you're at home raising
(36:45):
babies on your own. Thank God you got your mamma
and your siblings. Thank God I'm still invited on Thanksgiving.
I might have to pass on the next one. I said,
I'm the only one, not the best one, but every
day I show up in my human in form I said,
my mama knew this be my life when I was born.
Remember that night up in the hospital, you was torn
(37:06):
open by the breaching up my baby. I wasn't you.
If I couldn't understand the flow of life, all I
could do is grab your hand and try to hold
it tight. Used to be played with all the women.
I will hold that night thinking about mail when I
was learning how to hold the right. But shit got
ugly as a nigga with and over. That wasn't nice.
Speaker 6 (37:26):
But I yeam, hey, hold on these rap songs then't
help heal plenty men reversing damage that was done to
us by many men.
Speaker 1 (37:36):
You know they love to play gainster to somebody shank
your I learned early. Dear Lord. I want to thank
you for walking me through for us. When my eyes closed,
you ain't got to say a word when your eyes
hold the light giving to you by the most high.
I'm from the north, but I live on both sides.
You know I'm in the hood like a surpentine built
(37:57):
spitting rhyme's nigga felt member getting whoopings till the nigga
had welch. Early life lessons from a belt, yelling my
mama name, calling out for help. Once she ain't come
to rescue me, I will melt ship on my shoulder
through the day stayed in the room, I ain't even
want to play all the shit I never used to
(38:18):
say out of fear. I get to say here, these
flows been healing me since I was young. Ninety seven.
Work done with a fucking run. I can't see it
coming down my eyes, so I gotta let the song cry. Yeah.
I can't see it coming down my eyes, so I
gotta let the song cry. Yeah. Every night it came
(38:40):
down my eyes, and I still let this song cry. Yeah.
Thank god it came down my eyes. So I gotta
let the song cry. It's the motherfucking rock. I don't even.
Speaker 3 (39:05):
Or there's something's in the water right now, Man, get
my guy one hundred dollars.
Speaker 1 (39:09):
We don't we don't even biz. Please. You know I'm
a young black kid from the turf and this campaign
means so much to me. It's really showing the world
what's possible. We don't get to witness people really go
for something they believe in and publicly asks for help.
It takes so much the dissolution of pride to go
(39:31):
to your community and say, please help me achieve this.
And that's why I'm at with it, Like I want
my people to support me. I want people to rally
behind me. This is something I believe is obtainable, So please,
even not being something's in the water, ya what I mean.
Speaker 3 (39:44):
You can go to the website, you can pay whatever
you want to dollar, five dollars, ten dollars, whatever. Man,
let's just get my guy out.
Speaker 4 (39:52):
Even make a purchase.
Speaker 7 (39:56):
My damn, it's the Breakfast Club Morning
Every day a week ago. Pick your ass up the
Breakfast Club.
Speaker 2 (00:05):
You don't finish for y'all done morning. Everybody's DJ Envy
just hilarious. Chelamaine the guy. We are the Breakfast Club.
Speaker 1 (00:12):
We got a special guest in the building.
Speaker 2 (00:13):
Always a pleasure to see. This Brother album is out
right now. Something's in the Water ladies and gentlemen, Lollo Russ,
welcome back.
Speaker 3 (00:18):
Brother, Something that the Water comes out on the sixth year.
Speaker 1 (00:22):
You know, we actually were moving it back. We've been
campaigned and sell one hundred thousand albums. It's out and no,
it ain't out. You know, we just been doing pre
orders so we can go pre order and listen to
like some of the tracks. But we hit twenty one
thousand hours and thirty days. So wow.
Speaker 3 (00:38):
You know, now talk to us about this hundred thousand,
one hundred thousand copies. You're trying what's called a hundred
thousand albums challenge. You're trying to sell one hundred thousand copies. Yeah,
independently off this one project. Where did the idea come from?
Speaker 1 (00:51):
Man? Just a stroll with me and the homie. You know,
we take walks every morning and just kind of build
the vision and the dream and what we want. And
it was one of the monings I was feeling myself
and I'm like, no, God can sell a hundred thousand hours,
you know. And I decided to just go to the
world with it and believe in myself and take the chance.
You know. I think it's a goal that a lot
of people don't get to achieve, and I wanted to
(01:13):
see that through for myself and my community.
Speaker 4 (01:16):
Like, I love what you.
Speaker 3 (01:16):
Do because it's like the evolution of Nipsey Hustles Proud
to Pay campaign, but you always just pay what you want.
Speaker 4 (01:22):
Yeah, Yeah, And it's like people.
Speaker 3 (01:24):
Who just appreciate you and appreciate what you do end
up dropping some money.
Speaker 1 (01:28):
Yeah.
Speaker 3 (01:28):
Kyrie Evan dropped what eleven eleven thousand, Snoop Dog twenty
five hundred, John bellionni snow the product did five k,
entertained it a thousand.
Speaker 5 (01:40):
Yeah, and then just like regular people too, like you
know what I'm saying, Yeah, eleven thousand, eleven, like ten thousand,
eight thousand, this is dope? And do you have a
dadline for it? The honey cakes?
Speaker 1 (01:52):
So you just extended, Yeah, I just extended. So I'm
gonna go through February. You know, I really feel like
it's an achievable goal. And just where we Land did
at twenty one thousand Indie, I've already you know, there's
major artists that can't sell that amount, so we've already
surpassed it. But I really I just want to see
it to fluition. I believe I could do it.
Speaker 5 (02:09):
So why you wanted to sell one hundred k albums
before you dropped it?
Speaker 6 (02:14):
Oh?
Speaker 5 (02:15):
I thought you mean just sell.
Speaker 1 (02:18):
Damn before damn.
Speaker 5 (02:20):
This is still good though, pre orders yeah damn.
Speaker 7 (02:26):
But congratulations, gratitude that Little John. Every record on album.
Speaker 1 (02:31):
Yep, yep, everything in my homies, my in house team.
They teamed up with John and we sat in the studio.
I think we did a total like four sessions. Got
it done?
Speaker 7 (02:40):
How Little John?
Speaker 1 (02:43):
It's been some years we've been chopping it up. And
then we was randomly in la and having a convo
and I was like, I'm just in the text little
John and see if he respond and was in the
studio the next day.
Speaker 3 (02:53):
Wow, Yeah, what is the Russell's sound Because like a
few people see you do records a little John, it's
you doing the hapey stuff. Because you're from the Bay
but then you can actually spit yeah a lyricist.
Speaker 4 (03:05):
Yeah, what is Lo Russell's sound?
Speaker 1 (03:09):
It's hard to encapsulate and it's tough. We talk about
that often. Like a lot of people think I'm just
like a Bay Area rapper because they've seen like lately,
what's popular, what's viral? But you know you found me
early do that little dance and you know people who
know me, people who watch the Tiny Death. No, it's
(03:30):
really hard to you know. I make everything from R
and B to rap. I think the sound is just music.
It's just I just make life music.
Speaker 3 (03:37):
Ovane sent me that, Uh it was the twenty twenty
one freestyle. Yeah it was uh yeah, it was oh yeah,
Good Company Radio.
Speaker 4 (03:45):
I forgot what the name of the freestyle.
Speaker 1 (03:47):
I know it was freestyle. Yeah yeah yeah.
Speaker 3 (03:49):
And I heard that and it was funny because Hobein
sent it to me. God blessed that he sent it
to me and I didn't click on it. And then
like a day later he was like, you ain't click
on that video. I since because he knew that about
click on it, I'd be like, yo, who is this?
That's exactly what happened I'm like, Yo, this dude is phenomenal.
Speaker 4 (04:05):
Yeah, so that's all to me. That was always the laying.
Speaker 3 (04:08):
But then I started seeing you do everything and I'm like, hey, Larrussell,
can he can just do whatever he wants at this point?
Speaker 1 (04:14):
Yeah, And you know, that was the goal from the beginning.
Like I, I've always made every kind of music, but
I just I went viral for this, so people assume
that that's what it was, you know. And I've always
wanted to have regional representation and make sure people understood
where I was from too. You know, when I started,
everybody seeing the freestyles and they thought I was from
the East Coast.
Speaker 2 (04:33):
So this is just like this album told you from
the East Coast.
Speaker 7 (04:40):
So I say, what was your mind frame for this?
Speaker 2 (04:41):
And you wanted people to know you I'm from the
Bay This is the sound o they don't know about now?
Speaker 1 (04:45):
God damn right right? Yeah, I really wanted something that
represents us. You know. I feel like as a region,
we haven't had dominance in a long time. You know,
even when people think of their top ten list, you
don't often put a Bay Area artists in there. And
I wanted to just remin people like we make the
music that the coach would move to. When you hear
certain beats, that's our sound, that's our BPM and our residents.
(05:07):
But it's also we get am you know. Ain't too
many people who could rapt with me either?
Speaker 3 (05:12):
Are there people who take advantage of the format and
try to underpay for the album, like here's a penny?
Speaker 1 (05:18):
Of course, you know, but don't. I don't even look
at it as taking advantage. You know. We meet people
where they are, and I've had some people give me
a dollar for one thing and then come back three
months later when they are in a different position and
get me right with a hundred, you know. So I've
learned to stop basing whatever they use on that day
as like the value or the word of what they
(05:39):
think my art is.
Speaker 2 (05:40):
Now, if somebody gives you eleven thousand dollars, right, is
that one album?
Speaker 1 (05:45):
Yeah? So Kyrie bought one album for eleven thousand, so
you can you can either buy multiple four in them
out or you could buy one. And what special both
of them apply to me because he gave me a
world record for the highest digital album sold by buying
one for that amount versus buying a thousand don't like that.
Speaker 2 (06:03):
I like see because you could have had having twenty
three thousand, it should have been thirty three.
Speaker 7 (06:06):
Thats right, that's then I look at it up.
Speaker 1 (06:09):
But I wouldn't have three. That wouldn't have been history history.
It wouldn't have been history. You know, So either one
is beneficial because it ain't two thousand. Ain't never non beneficial,
no matter how you cut it up.
Speaker 2 (06:23):
Because really, twenty three thousand copies, right, you could say,
you like, yeah, sixty based on these numbers, Yeah, definitely.
Speaker 5 (06:32):
What do you think the true monetary value of the
project is?
Speaker 1 (06:36):
It's priceless, you know. I think that's what I built
my whole ethos and brand on. It's not free. It's priceless.
You know, when you get an experience that changes your life,
or you get to support somebody who's revolutionary and doing
something new and different and making history, that's a priceless
experience to contribute to.
Speaker 3 (06:54):
No matter what, you built a career outside the traditional
industry machine, like did independence give you that?
Speaker 4 (07:01):
A major label never could.
Speaker 1 (07:04):
Freedom? You know, every label situation I was getting offered
early didn't allow me the ability to do what I did.
I released forty three albums just in the past. Since
twenty twenty one, I've dropped forty three albums on five years.
I was able to build my catalog that my family,
my team, everyone, the fans. There's people who own equity
(07:26):
even that me being able to share royalties with fans
and my homies that don't exist in the major system.
You know, it's like those royalties ain't choice to give.
Speaker 4 (07:34):
He not capping either. He tried to give them to me.
Speaker 1 (07:36):
Yo, what I did everybody who helped me early, you know,
I tried to take care of just cause it's like, but.
Speaker 3 (07:43):
Only because it's we can't I'm a radio personality, so
I can't do that.
Speaker 4 (07:47):
You know, that's unethical. But I'm like, nah, I Can'm
not doing that.
Speaker 1 (07:50):
But you're a human though you're a radio personality, but
you're a human outside of this. Like one day it
won't be radio and you'll just be Charlemagne, and it's like,
you help contribute to the culture. You deserve to have
equity in that. Yeah, yeah, Okay, At what point?
Speaker 3 (08:06):
At what point did you realize you didn't need permission
to be successful?
Speaker 1 (08:11):
When I started being granted the same opportunities as the
people that I thought were here to me, and you know,
being able to come on Breakfast Club early and being
someone who got to come on to rap that first time.
I didn't even get interviewed. I just came and rapped.
We filmed the whole process of me coming up the elevator.
It was like a ten minute video total. Like I
(08:32):
came in, wrapped and left, you know, and that's all
it was. And being granted that type of access as
an Indian, as someone who people tell you like, oh,
you need major distribution, you need this, you need that,
and to get the same access and opportunity really just
altered my perspective on what was possible.
Speaker 4 (08:49):
You just got the opportunity to perform at the super.
Speaker 3 (08:51):
Bowl tailgate and you create curating the super Bowl house band.
Speaker 4 (08:55):
I don't even know what that means.
Speaker 7 (08:56):
I mean.
Speaker 4 (09:00):
Bullhouse band.
Speaker 1 (09:01):
So for the first time there's a an artist led
house band and basically all the in game music during
the game, between each quarter, we have hits pregame as
people coming in, Like, I'm just curating the energy in
the space of what it feels like to be in
the Bay Area for Super Bowl or you doing something
at the crib. I'm outside all time.
Speaker 4 (09:22):
Okay, how did that happen? How did how did they
reach out to Larrusso for the Super Bowl? Super Bowl tailgateboard.
Speaker 1 (09:28):
I got a good friend named George that I met
when I did Sunday Service last year, who's just like
a big brand guy. And he I met him and
he's like, man, you you so dope, Like I believe
in you. I'm gonna put you into contact with the
head of the NFL. And I'm just like this nigga
just talking, you know. But he ended up sending the
email like last year, at the very top of the year,
(09:48):
way before anything. And it wasn't even about s It
was just like, Hey, this is a guy I believe in.
I think you should check him out. And I just
just got closer, you know. They came back and was like, man,
we keep hearing your name everywhere. You on all of
our pitch decks. We keep seeing it. Come into the office.
Let's holler, let's see what we could do. And we
didn't know if there wasn't a position made for us
(10:09):
or budget nothing like this was something that was created
just for us specifically. And then at the last minute
they also offered us the tailgate, you know, as an
extra incentive. So it all just came together.
Speaker 4 (10:20):
Because you know, everybody saw you out.
Speaker 3 (10:22):
You went and met with jay Z, so they saw
the pictures of that, and then the super Bowl announcement
the next week, everybody's like, oh.
Speaker 1 (10:28):
Yeah, the whole this was but you know, all of
them didn't even know this was happening, Like this is
something separate. You know, all of them curate the halftime
show and everything, but this ain't the halftime show. This
is completely separate. So even for them this was news.
Speaker 3 (10:42):
But let's talk about the whole meeting. Because you had
you met with rock Nation, you know, I guess a
couple of years ago. Yeah, and you had some some
some criticism of the deal that they offered you.
Speaker 1 (10:51):
Yeah.
Speaker 4 (10:52):
Then well, first of all, talk about that. First of all,
what was the criticism?
Speaker 1 (10:56):
Yeah, so on twenty twenty one, Rognation was one of
the first labels to offered me a deal, you know,
and how Van Champion that and we were talking earlier
about that and when they offered me the deal. Just
my entire process of going through that, like meeting who
was the heads then the energy was an ideal, you know,
but they end up offering me a deal, and the
(11:17):
first draft of the deal that came to me didn't
have like any advances, any money, anything attached to it.
It was just like a discretionary fun three sixty ten percent. Yeah,
they got us. So I went into the office and
I'm like, man, what's up with the deal? Like where's
all the info? And the numbers just don't really make sense.
And then God makes a phone call and he come
back with another deal within like two three minutes, and
(11:37):
it had all the numbers on it, and it just
blew me because I was like trying to get like
if I would have signed the first draft of the deal,
would you have ever told me that this wasn't the
right deal? You know? From there, it just made me
feel uneasy. And that's when I start talking like I
got a highlight hole because I feel like Hole been
champion this, Like I don't think he know what's going on,
(11:59):
you know, And I know Iver really heard nothing back
from there, and it just kind of kept moving, but
that news spread and I'm like, man, I mean, I'm
only I can only share my truth, you know. And
just recently, probably a year and a half ago, cruise
from Rock Nation hit me, and he's like, you know,
we're building a new regime up here. We got all
new people, and you know, I really want to make
sure you understand that that's not reflective of us or
(12:20):
representative of us, and how we believe you know that
should have went. We understand what you're doing and we
respect it. But I was still in the stance of like, nah,
I got our at hole, you feel me? And uh,
eventually I got the hoigher at hole and we really
sat and talked for three hours and he brought up,
you know, the deal and everything and just told me
(12:41):
what it was and this journey and how this little
black kid from Valao saying something to the world about
Home's company. That's what made him look at his own
house and be like, man, that wasn't right. That shouldn't
have went that way. You know, he didn't even have
full When you run a company that big, you don't
always have full visual or what the people that you
when power doing.
Speaker 4 (13:02):
So clearly, clearly the conversation was good.
Speaker 1 (13:05):
That your incredible, incredible.
Speaker 4 (13:07):
So would you have taken a half million dollars or
the dinner.
Speaker 1 (13:10):
Both both of them?
Speaker 7 (13:13):
Are you thinking of the signing with Rock Nation this
time around.
Speaker 1 (13:16):
You know, I'm officially signed to Rock Nation.
Speaker 7 (13:22):
What does that mean?
Speaker 1 (13:25):
It means I now have support beyond just my homies
and somebody who truly believe in what I'm doing, who's
already done what I've done to show me the path.
You know, I've gotten to a point of so much
success independently where I'm from that I lost my guides.
You know, I surpassed a lot of people who did
what I've done, so I didn't. We've been doing this
(13:47):
with no blueprint, no map, no route like where I'm
the first in my family to ever perform at super
Bowl and curate a house band, and and you know,
all of this is a first and Hove has been
here and done it, so it just gives us. It's
a different level of infrastructure. And I'm still indie. I
still own all my masters, I still spend my path,
I still do what I want. But now I have
(14:07):
a support where like I'm from, the Bay is going
to radio. I've never been able to get to radio.
You know, it's just a different system. And as soon
as we agree, like man, let's work, they were instantly
like we believe in this record, we willing to take
the radio. I've had partnerships prior where they try to
tell me it ain't worth it. Your some not worth
(14:28):
going on radio until you get a TikTok moment or
some viral chain. It's like, why we count on TikTok
to believe in something that we all believe in personally,
you know.
Speaker 3 (14:38):
And also too, I feel like rock Nation still allows
you to have independence completely complete.
Speaker 1 (14:46):
There was no way I would go over there without it,
you know, even through this journey thus far, Like this
is the first time I've partnered with anyone and they
called me and said, hey, we're thinking about doing this.
This is what we gonna spend on it. But how
you feel do you want us to do more or less?
What do you think for yourself? And that's a beautiful
thing because a lot of artists ain't even in them conversations.
(15:08):
You know that you have no idea what's going on.
But I'm a part of every conversation that has anything
to do with Larrussell.
Speaker 3 (15:17):
How do you define winning now? Is it money? Is
it freedom? Is it impact? Is it peace?
Speaker 1 (15:29):
I think it's impact, you know. I think how many
people I affect while I'm here and I'm doing what
I'm doing, and I show the way is what my
success is gauged by. You know, if I was to
do all this and I didn't help nobody or contribute
to nothing, even with what I did with Even, I
opened the door for everybody to eat and do pay
(15:51):
what you want and sell the album. Jake Cole just
you know, he just did his last album to Even
Pay what you Want and rant it up while they
twenty one Savage, Like, I brought people actually selling their
music back. That's something a Little black Boy and Valao did.
Niggas was waiting on DSPs and trying to get their
money off streams. I brought it back to like, nah,
(16:13):
go to your people and get your chicken. Here's a
platform for you to do. So that's my real impact
and contribution to the culture that wasn't done. You know
prior to me.
Speaker 3 (16:23):
I love what you mentioned Balletjo Man, because you know,
like like you create in your own environment.
Speaker 4 (16:28):
Literally got the.
Speaker 3 (16:30):
Stage in your backyard, like with your people around you,
mom work and everybody working. How important is your environment
to your creativity vital?
Speaker 1 (16:40):
You know, when we made this album with Little John,
we started the sessions in La and I kept telling
him like, you gotta come to the bank, like we
can only finish the album if you come to the bank.
And he's like, man, I'm gonna come. And he came
to the backyard and just the energy and feeling like
him for him to be in the backyard and be like, man,
I never thought I'd be here. It's crazy because we
(17:00):
looking at him like Nigga, we never thought, you know.
But it's like that that I'm Beyonce is something that
has been missing, Like I've been getting with all the
og producers, Me and Jazzy Fay was just cooking and
they're in these studios and in a room with me
like kids, like we all kids at play again. Like
(17:21):
that feeling and that energy left you. You see it now,
like it's like the fun left the music. People don't
feel that way, the vibrancy. But we bet if you
look at these videos of us making songs, it's like, man,
these are really kids at play enjoying what they do.
Speaker 5 (17:35):
So you never thought that you would be here at
this point. You never did.
Speaker 1 (17:43):
All I wanted was some molds in the box, shaving
in the song.
Speaker 5 (17:47):
And the song wiggling. You say you were eighteen, You
had your first job and you got your first check.
You looked at it and was like, yeah, I'm not
I ain't. I knew I ain't want a job.
Speaker 4 (17:56):
Where was you working at?
Speaker 1 (17:57):
How much was the check I was working at? You? Yes?
And I think my first starting waves was like your
twenty five.
Speaker 4 (18:07):
Your first job was ups.
Speaker 1 (18:09):
Yeah, it's actually good. Now. I was a seasonal helper
for the Christmas season, and I think I was getting
eight twenty five factory the warehouse I was on. I
was in the truck like dropping off packages, but I
was just a helper to the driver. And I remember
like that first week probably worked like fifty sixty hours
(18:30):
and I got that check and I was like, damn, Yeah,
I just gave away so much in my life, you know,
for so little money. And I thought there was some
chicken in but it was like it gotta be more
than this. There's no way. This was sixty Like now
to see what sixty hours of my life can bring
me versus what's sixty hours of my life brought me?
Then it's incomparable.
Speaker 7 (18:51):
And that song, it's all what's song? Oh that song
it's hard.
Speaker 2 (18:54):
Yeah, that's so I was gonna ask to who are
you most surprised with your biggest contribution, Like when you've
seen Kyrie, did you know what was happening or did
it just happen?
Speaker 1 (19:02):
Like, oh shit, I had no idea. I had no
id none of them, none of them. All of them
was like a surprise Papa. I'll get a message from
you know, the co founder mag and he'd be like, man,
this just came through. But I had no clue what
None of those what all right?
Speaker 5 (19:18):
So I had a second to it. So when you
saw that first check, right, was that like the first
pivotal moment and decide in which your future was all right,
I'm gonna do this because you was already rabbing by then.
You've been rapping this since elementary school? So did you?
Was that like the moment where you're like, no, I'm
I'm a better myself and rap.
Speaker 1 (19:36):
It took me a lot more time after that to
get to the point where I was willing to bet
on myself. That was just one of the moments of like, man,
this is it, you know, but I still didn't know
that any of this was a possibility. When I was younger,
I used to think rappers like snooped off Nelly and
all them. I thought they were like wrestlers. I didn't.
(19:58):
I didn't think they were like real people. Yeah, I
thought it was just car that everybody playing. So I
didn't even see this as a possibility where it's like
I could be famous and successful for doing the same.
Speaker 4 (20:07):
Thing, even with E forty like right there.
Speaker 1 (20:10):
But he wasn't right there, Like I didn't. I didn't
see E forty growing up like I heard of the
forty You feel me and we listened to the music,
but I didn't see him presently.
Speaker 2 (20:19):
But put your eyes on the goal when it came
to it, because you no, like you said, you worked
at ups and in the first check was small, right,
But now you're in the industry and all these people
are throwing your money. And instead of taking that money
and buying the luxuries if you wanted that you could have,
you decided to say, now I'm gonna wait for my turn,
and I'm gonna keep it this way.
Speaker 7 (20:37):
What gave you that.
Speaker 2 (20:38):
Guyans to say, I'm gonna keep the blinders on and
I'm gonna keep going.
Speaker 1 (20:48):
I just want success in freedom more than I want
the other things. You know, I really I thrive off
seeing my team elevate and show the word what was possible,
like getting super Bowls, like man like this, this ain't real,
you know, And been able to share that with a
(21:09):
bunch of Bay Area kids feels way more better than
getting a car or getting anything else. Just none of that,
None of that fulfills me in the same way because I.
Speaker 2 (21:18):
Don't think anybody would have looked at it differently because
you had a child, you had a family to provide
for in the reasons, but you still said I'm gonna
stick through it.
Speaker 7 (21:26):
And most people wouldn't stuck through.
Speaker 2 (21:28):
And you see it all the time in the industry
where people make these bogus deals and they fight their
whole career to get out of these days. But you
was like, Nah, this is the way, because it didn't.
Speaker 1 (21:36):
Have to work. It didn't you know. I've I've been
in enough time to give up, you know, but I
just I had to see it through. You know. It's
like with this hundred K campaign. It's just something that
when something on your spirit, you have no choice but
to act on it. And it's one of those things
that I got to see through. I got approve of
all these little homies in Valleo that I see when
(21:57):
I take my daughter to school that's like this, and
as possible, they see me, They shake my hand, they
hugged me. They know I'm a real person in a
life who actually did it.
Speaker 3 (22:07):
I also feel like, you know, you prove that you know,
success is subjective, right, because I feel like, you know,
as long as you're happy doing what it is that
you're doing, you're successful.
Speaker 1 (22:18):
Absolutely.
Speaker 3 (22:19):
So it's probably rappers out there that's making four or
five million dollars right every month, but they not happy.
Speaker 4 (22:26):
But Russell is genuinely happy.
Speaker 7 (22:29):
And the idea of performing in the backyard? Whose idea
was that? When you brought it to your family? What
did they say the first time?
Speaker 1 (22:36):
They was all in? You know, I mean everybody everybody
of course had they like, well, you know, you know
this come with different precautions, but they was all in.
You know, my parents see me drin in that bedroom,
making songs, pressing my own out and pressing my own merch,
throwing my own shows, and you know they know how
ambitious I am. I don't really take no for an answer.
(23:00):
You know, even if they would have been like, man,
you can't do that here? I would have went and
bought a house and built one, you know, like I'm
that ambitious when to come to what I want for myself.
And you know, that was just that was an act
of rebellion. That's one of those things I'm really thankful
for that somebody told me no. It's like all the labels.
If nobody told me no, I wouldn't be here today.
And somebody telling me know about a venue made me
(23:22):
build my own infrastructure.
Speaker 3 (23:24):
Why was it important for you to bring the spotlight
home instead of chasing validation someplace?
Speaker 4 (23:29):
Elf.
Speaker 1 (23:32):
I didn't want the next wave of kids to come
from where I come from to think they had to
leave to be successful, or that they couldn't do it,
to just think it wasn't a possibility. You know. It's like,
we have limited options where I grow up. We don't
grow up meeting lawyers and doctors and all of that,
so our options of who we think we could become
is very limited. And it's just like when people come
(23:56):
into Valao, you know, and they got to stop at
my crib, and they going to Momos, and they end
up going to profit and they go to all these
other places because they in the city and you see
Juvie pull up on your block and Little John pull
up on your block. That do something to your spirit
as a youngin like that, just make you feel like
you walking around around like he Man at some point
because you really really feel like you could do something
(24:17):
with your life.
Speaker 5 (24:18):
And when does the the he Man effect turned into
the worry effect?
Speaker 1 (24:24):
Right?
Speaker 5 (24:24):
Because you know, where there is great success, you know,
it's always some evil shit that comes after, you know,
guys hating or whatever, you know what I'm saying, because
everybody ain't got it like that, of course, and you
know some people do the wrong things to get it
or just hate on the next person. Do you ever
worry about things like that?
Speaker 1 (24:43):
Man? Hate come with the plate? Yeah, hate, come with
the plate. Nobody hates on the niggas who ain't doing nothing,
that's true, you know, like they just in the basement,
not doing nothing with their life. Don't even have to
worry about that. So the fact that it's even become
a thing in my life, I'm really grateful. You know.
I was telling the homies like I used to sit
(25:04):
in my room and be upset that I could go
online and no one was talking about my shit. It
was like man, nobody knows about me, you know. So
now that I could wake up and there's thousands of
mentions about what I'm doing, I'm just grateful for it.
Speaker 3 (25:19):
You're knowing for consistency, right, Like, like over hype and gimmicks,
how do you stay disciplined in a culture that's addicted
to the gimmicks and doing anything to go viral?
Speaker 1 (25:38):
I really just like focus on the things I enjoy
and I love. Like, I don't even make content just
to make content. I'm really making things that like this
is cool to me, Like I love the Jabbewakeees. I
came up watching them, so getting them to come to
the crib and do something in my backyard like that
mattered to me. I love Juvie, getting them to the
yard that mattered to me. So I'm really not I'm
(26:00):
not trying to go viral or just make moments. I'm
just doing things that I think it's cool that I
enjoy and they happen to be moments that resonate with
the rest of the world. But I'm not chasing nothing.
Speaker 4 (26:11):
Dude.
Speaker 3 (26:11):
The ja Milwaukee's age, I was wondering that when I
saw them at the they came out with your female
Lopez this weekend?
Speaker 4 (26:17):
Is it a new set of job? I had the
mask on the whole time when they was around you.
Are they young?
Speaker 7 (26:24):
Oh?
Speaker 1 (26:25):
Their backs all be hurting and flipping and all that
the world may never know, the world may never know
could be as well know.
Speaker 3 (26:32):
The What responsibility do you feel to your community now
that your platform is grow?
Speaker 1 (26:51):
I feel it's vital for me to just have proper
representation of who we are and what we believe in
and what we stand for. And I'm I'm also human,
you know, and I'm flawed, so it's like it's not
just on me, but I feel like while I'm in
this position and then in seat, you know, my goal
is to just represent my people in our light, not
(27:13):
just our negatives and all that, but also our light.
You know. I went to the news station the other
day and I went upstairs. I'm like, let me meet
all the producers and shake their hand too, and give them,
you know, the same grace that all the panel get
to meet. And we ran into this older black woman
and she was just thanking us for being on time
and being present and coming in a's who we are
(27:34):
and she was like, you know, you're showing something new
in a different wave. You know, I'm a rapper that's
been on the news like T twenty. It's part of
my normal pr that's how much they love me and
enjoy me. And we never seen that. You know, we
don't get to see our rappers speak this way sometimes
or with this level of poise or just you know,
the representations sometimes be off and be far left from
(27:57):
like reality of who we are as humans and what
he truly represents. So I feel like that that's my
thing is just every time I get it, I get
a chance to show the world who we are. I
do that properly.
Speaker 4 (28:08):
Now.
Speaker 2 (28:09):
Before he met with Jay a while ago when Diddy
was home, You met with Diddy?
Speaker 7 (28:12):
Yeah, were you thinking about signing with bad Boy?
Speaker 1 (28:14):
No? Never?
Speaker 7 (28:15):
What was that? What was that meeting about?
Speaker 1 (28:20):
I think he just wanted to meet, but he also
wanted me to write for like a record that he
was making during the time. But I think he just
wanted to link and you know, feel the energy out
and everything. Like I'm he's seen the light, you know,
And I think that's the case with everybody who end
up on to meet, Like they see the light and
they want to get around it. And I feel like
when I met Puff, he was in that he was
(28:42):
in a space like you could feel his discomfort, you know,
Like I I remember leaving there. I went with my
mom and my daughter's mom and I left her and
we went on a long walk. Yeah, we went on
a long walk, and I was just like, man, he
going through it like he not okay, and before this, before,
(29:05):
way before, I just man, I'm a great sense engage
of like human and I could feel it, you know,
and just how the people around him moved. It was
like this ain't gonna be good because nobody around you
care enough to tell you when you wrong or tell
you you know, hey, this this a little off. And
you know, we we had conversation. We was walking to
(29:26):
the stool and I was like, man, you've got everything.
What do you want now, Like what's left for you
to have? You know, because he was still distressed and
he was like, man, I just want to be able
to breathe. And I was like, damn. Like that was
a sentiment that I felt deeply because I've been in
that space through growing and getting famous in the crew
(29:49):
of success, where I'm like, damn, I can't even breathe
it so much on me, you know, and to see
him in that state was like, man, and you know,
I'm I'm non complicit in it, like nigga a nigga,
wrong is wrong, But I also can understand how somebody
could get all the way to that point when it
goes unchecked and when you build a world where everybody's
(30:11):
complicit in your behavior. And he wanted me to write
to I think the record was act bad. He played
me the record and I literally he was like what
you He was like, what you think after? And I said,
I don't love it? And he was like and everybody
in the room went still, And that that was the
(30:32):
first time that showed me all y'all niggas in here
lying because y'all gonna make me like I'm wrong for
saying I don't love it. And he was like, what's
you don't love about it? You know? And we had
a long discourse and I was telling them, like you
at the phase of your journey where we want to
hear your life. We know you had the bitches and
you did all that with like, that's not the puff
(30:52):
I want to hear from, like you fifty, that's not
the puff I want to hear from like we need
some life, right. And I was writing a new record
where I was like I was putting his journey in
and he was like, nah, man were trying to party
like that's too deep and I'm just like, damn, like
it was too far gone. You know.
Speaker 3 (31:09):
I mean people hit me up because you did the
ny I forgot what the podcast? Whose podcast was you on?
Speaker 7 (31:14):
Yeah?
Speaker 3 (31:14):
I forgot who what podcast you was on? But you
you had told that story. You know how many people
hit me? And it was like, is this real?
Speaker 4 (31:20):
He's just saying this because everything did he going through.
Speaker 3 (31:22):
I'm like, nah, that's real. That was like three four
years ago. It was it was a while agod.
Speaker 4 (31:30):
I'm like, yeah, he hit me about that long time ago.
Speaker 1 (31:32):
Did I'm sorry?
Speaker 2 (31:34):
I was gonna say cause the record didn't do great,
So did y'all let it speak after that and be like, see,
this is why this is why it was goding YouTube.
Speaker 1 (31:39):
Now we haven't spoke since. I don't think uh, I
don't think he was hyper fond of of you know
after that, you know, I don't think he disliked me.
But it was like, Nigga, I don't need no nigga
around me telling me the truth. You know, I just
I think I was out the circle at that point,
and you're a good reader.
Speaker 5 (31:57):
I was about to stand on that. Do you think
it was more so like a fear of him going deep?
Cause where you were yo, yo, shit, we not were talking.
We're not talking to did we talking about?
Speaker 1 (32:08):
Come on?
Speaker 5 (32:09):
Anyway? Do you think it was like because he wanted
to party party?
Speaker 1 (32:13):
You know what I mean?
Speaker 5 (32:13):
But you was trying to get him in, Like you said,
you fifty year old puff, I don't want to hear it.
Nobody want to hear that right now. You know, at
some point you got to get tired of turning up
and start teaching niggas or start getting detailing us the
things that we don't know whatever, right showing a different side?
Do you think it was? It could have been out
of fear that he didn't want to get that deep,
or just because he just really be on some party shit.
Could he could have been suppressing.
Speaker 1 (32:35):
As I've grown as a man and human, it's a
really deabilitating process too, shed everything you know yourself ass
You know, you end up in this state where you
like lost and you low and a lot of people
don't want to go back that low and have to
(32:56):
build up. And sometimes it's like the image you built
such an m in a life for yourself that you
don't even know who you are no more to go
back to something you know, like there's no home to
go back to when you destroyed every house you had.
Speaker 3 (33:09):
Yeah, damn, you're a good reader of energy too, man,
Like what was the difference?
Speaker 4 (33:15):
I don't want to say difference.
Speaker 3 (33:16):
What was the energy when you was with Hop and
every and all those guys.
Speaker 1 (33:22):
You see, just you asking that made me smile like that,
that shows you like the presence and the energy. And
prior to us going, my homie Splash was like, man,
you're gonna meet home today? Like how you feeling? And
I was telling them like, man, I'm conflicted because I
honestly don't know who I'm gonna meet because of the
Diddy thing and just meaning so many other people, And
I was like, man, I'm nervous because I don't know
(33:42):
who I'm gonna meet. Am I gonna meet like someone
that I'm like, man, this is what I hope for?
Like damn another one? And it was it was everything
beyond like who who? Social media and the Internet make
hold out to be. It's so far from what it is,
just just from my interpreted I can only go off
my gauge and who I sat when and who I
(34:03):
spoke with. You know. Even before I went, my mama
was like, but what about all the YouTube videos? And
see what? She was really worried and concerned, you know.
And I was telling her like, man, one day, I'm
gonna be successful to the point where all those same
videos gonna be about me, and you're gonna be mad
because you're gonna have to fight for me, for who
(34:23):
you know who I am. And I told her, I said,
I'm gonna make my own determination. I'm gonna sit with
him and man like he poured into us in same
vice versa. And he even told me like the fact
that he would say, Man, I'm glad you said something
because I'm not above criticism. And if you didn't, I
wouldn't have changed my own house and this wouldn't exist.
(34:46):
That's a powerful statement to make as a nigga who
up here because he's high enough to be like, nigga,
I don't care what you're talking about. I ain't never
got to see you again, you know. And for somebody
up there to say I'm not above criticism. I deserve
that critique too, because it helped me.
Speaker 4 (35:01):
Man, let's get listen.
Speaker 7 (35:02):
Can we get play some joints off there.
Speaker 3 (35:04):
Or he can rap whatever you want to do, whatever
you feel like doing.
Speaker 1 (35:08):
Yeah, I like rapping. Got it queued up? You still cold?
Speaker 4 (35:14):
You still cold?
Speaker 1 (35:15):
You warmed up? Man, I'm the coldest happy.
Speaker 4 (35:18):
The Russell text me this morning. He sent me instrumental.
He said, just in case, Yeah, just k That means
I'm like, okay, what we got.
Speaker 5 (35:26):
Man came ahead with two hats in.
Speaker 4 (35:28):
The sleeping baby, gonna turn it down a little bit.
Speaker 1 (35:35):
I think I'm good.
Speaker 5 (35:36):
Okay.
Speaker 1 (35:37):
Pops used to whip a black and burger the suburban.
Back then, I knew that I was deserving. Back then,
I knew that I would be something. God put a
light inside me like a pumpkin. Quality and quantity doing
in conjunction. A bruised ego could fuck up the family function?
Did it from the crib changed the way the family functions? Yeah?
(36:00):
I see myself and my mama, I see myself and
my daughter. I see myself and my daddy. Remove myself
from a drama. I'm trying to help the family heal
and still make it up to heal, take care of everyone,
but still recoup the deal. I'm big Russ now. I
used to be live and big rusts still alive. This
shit real all ever, one that was to make my
daddy proud. You execute different when your daddy in the crowd,
(36:23):
trying to follow with lee, used to barely crack a smile.
Was in my style. I've been this way since a child,
back and forth with y'all. Y'all, I was young and wild.
We was both just babies having a child. Now we've
grown in a house, still not a home. I cried
some nights, knowing your better off alone. I'm on the
road making money off songs while you're at home raising
(36:45):
babies on your own. Thank God you got your mamma
and your siblings. Thank God I'm still invited on Thanksgiving.
I might have to pass on the next one. I said,
I'm the only one, not the best one, but every
day I show up in my human in form I said,
my mama knew this be my life when I was born.
Remember that night up in the hospital, you was torn
(37:06):
open by the breaching up my baby. I wasn't you.
If I couldn't understand the flow of life, all I
could do is grab your hand and try to hold
it tight. Used to be played with all the women.
I will hold that night thinking about mail when I
was learning how to hold the right. But shit got
ugly as a nigga with and over. That wasn't nice.
Speaker 6 (37:26):
But I yeam, hey, hold on these rap songs then't
help heal plenty men reversing damage that was done to
us by many men.
Speaker 1 (37:36):
You know they love to play gainster to somebody shank
your I learned early. Dear Lord. I want to thank
you for walking me through for us. When my eyes closed,
you ain't got to say a word when your eyes
hold the light giving to you by the most high.
I'm from the north, but I live on both sides.
You know I'm in the hood like a surpentine built
(37:57):
spitting rhyme's nigga felt member getting whoopings till the nigga
had welch. Early life lessons from a belt, yelling my
mama name, calling out for help. Once she ain't come
to rescue me, I will melt ship on my shoulder
through the day stayed in the room, I ain't even
want to play all the shit I never used to
(38:18):
say out of fear. I get to say here, these
flows been healing me since I was young. Ninety seven.
Work done with a fucking run. I can't see it
coming down my eyes, so I gotta let the song cry. Yeah.
I can't see it coming down my eyes, so I
gotta let the song cry. Yeah. Every night it came
(38:40):
down my eyes, and I still let this song cry. Yeah.
Thank god it came down my eyes. So I gotta
let the song cry. It's the motherfucking rock. I don't even.
Speaker 3 (39:05):
Or there's something's in the water right now, Man, get
my guy one hundred dollars.
Speaker 1 (39:09):
We don't we don't even biz. Please. You know I'm
a young black kid from the turf and this campaign
means so much to me. It's really showing the world
what's possible. We don't get to witness people really go
for something they believe in and publicly asks for help.
It takes so much the dissolution of pride to go
(39:31):
to your community and say, please help me achieve this.
And that's why I'm at with it, Like I want
my people to support me. I want people to rally
behind me. This is something I believe is obtainable, So please,
even not being something's in the water, ya what I mean.
Speaker 3 (39:44):
You can go to the website, you can pay whatever
you want to dollar, five dollars, ten dollars, whatever. Man,
let's just get my guy out.
Speaker 4 (39:52):
Even make a purchase.
Speaker 7 (39:56):
My damn, it's the Breakfast Club Morning
The Breakfast Club News
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Charlamagne Tha God
DJ Envy
Jess Hilarious
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