Real Estate Market Wrap: Why agents have a bad name

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00:00 – The dumbest things I’ve seen agents do today
01:45 – There was no brochure at the auction!
04:12 – Easter, ANZAC Day & Elections

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Episode Transcript

Speaker 1 (00:00):
Officially, I can tell you one of the dumbest
things I've seen a real estateagent do happened today and the
reason I know it happened isbecause the buyer told me.
Here is the context Buyer goesto an auction is the underbidder
misses out.

(00:20):
About an hour later gets aphone call from the real estate
agent who says listen, I'mgiving you a call to let you
know that we've got an offer ofX dollars and our owner is going
to sell it.
We're just letting you know,right, and they've accepted the

(00:43):
figure.
The buyer turns around and sayswell, I'm not prepared to go to
that price so they can have it.
Sell it to them.
Call finishes five minuteslater.
The agent rings back andactually says to them the vendor

(01:05):
really liked you as people andI've painted a nice picture of
who you are.
He really would like to sell itto you.
Can you tell us what is themaximum price you're going to
pay?
How dumb is that?
Like seriously.
Do you honestly think you'regoing to ring up a buyer let

(01:27):
them know we've got this offer,oh, don't worry, we'll sell it
to you for less because thevendor likes you.
Will you pay something?
Get real, get real.
Absolutely dumb stuff andthat's why real estate agents
have a bad name.
I want to let you know alsotoday, when I asked for a

(01:48):
brochure from one of the realestate agents because, if you
notice, I like to hold thebrochure in my hand.
It reminds me, during theauction, to make reference to
the key points of the home andthe key features and benefits of
it.
And it's just a habitual thing,and I actually don't use a
hammer.
I use a brochure as my hammer.
And what happens is there's nobrochure on the property, and

(02:12):
the reason why is the vendoractually did not invest in any
marketing.
They wanted to do a zeromarketing campaign.
And I've got to say to youlisten, if you're going to cut
anything, try and cut a littlebit of the fee, but don't cut
the marketing.
Ladies and gentlemen, realestate is about getting bums on

(02:33):
seats.
Real estate is a numbers games.
It's arithmetic More buyersequals more competition,
competition wins the grand finaland competition optimizes the
price of a house.
And I've got to say to you thatthere are no excuses in 2025 to

(02:54):
not do the best possiblemarketing campaign.
There is because there arecompanies, and the one that I
prefer, the one I've beeninvolved in as an ambassador, is
called Campaign Agent.
Even if you've got no money,they let you pay for the
marketing way after the sale isdone and you've received your

(03:14):
settlement right.
So, even if you're cash poor atthe moment, even if you don't
have the money to advertise,just go to Campaign Agent.
Look, it'll probably cost youabout 5% more right in your
marketing campaign.
But what's that?
On a five grand marketingcampaign, around 300 bucks,
whoopie doo.
But at least that way you'regoing to go and attract the

(03:37):
local buyer, the out of areabuyer, a passive buyer, an
active buyer You're going to getand you're going to have a
campaign that is both offlineand online.
Because I've got to tell you,in marketing, you want to have a
marketing campaign that is bothtraditional media and also
digital media and they work incombination, not in isolation.

(03:58):
Ladies and gentlemen, I've gotto say to you do never, ever,
scrimp on a marketing campaign,because if marketing didn't work
, maccas and Coca-Cola wouldn'tbe marketing, would they?
I'm talking to a lot of realestate agents right around the
country and I've got to tell you, even the booming markets of

(04:18):
Perth, where I spent the wholeweekend, is starting to slow up.
Of course we've got Easter andAnzac Day that week.
Easter one weekend, anzac Daythe other weekend.
Don't expect many people to beauctioning around Easter Day.
People do take long weekendsoff.
Anzac Day is on a Friday.

(04:39):
They probably will beauctioning Election.
Well, I've got a full card.
I've got a full card.
I think I've got 13 auctionsbecause people have worked out.
Why would you cancel an auctionon election day?
It takes five minutes to vote.
End of story.
Whilst we're talking about theelection, I've got to tell you
every morning I wake up, I lookat sport odds and I've got to

(05:07):
tell you, for the last month itwas all Liberal.
Now, in the last week, labourhas hit the lead and this
morning the odds were about$1.30 Labor, $3.80 the Coalition
.
That's just the odds, and Iknow that over the next few
weeks, as the media startscovering front page stories and
putting their influence, we maysee things change.

(05:29):
But I've got to tell you Alboright now has hit the lead, and
he's hit the lead by a prettywide gap, and I can't understand
why, because the majority ofpeople are worse off than they
were three, four years ago.
However, I think what'shappening is people have seen

(05:53):
the turbulence that's happenedwith a new government in the USA
.
You've seen the stock marketsgo up and down.
You're seeing the people reactand I think what's happening is
Australia is thinking maybe it'ssafer just to stick with what
we've got Now.
I haven't even decided who I'llbe voting for on this occasion.

(06:15):
I'll wait till closer and I'llread all the policies.
Anyway, what's the point?
The point is I'm not trying toinfluence anyone, in case anyone
wants to jump on and say, oh,tommy's pushing Labour Liberal,
not into that sort of stuff.
Anyway, ladies and gentlemen,enough said, but I've got to say
to you today, 11 out of 13,.

(06:38):
I am working tomorrow.
I've got four options scheduledtomorrow.
There is stock out there, butapart from that, guys and girls
signing off.