The 500 Sales a Year System Revealed 🔥 Rash Dhanjal

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In just 7.5 years, Rash Dhanjal has gone from 8 listings in a tough Perth market to building a team of 13 that’s on track to make 500 sales a year.

In this case study with Matt Lahood (CEO of The Agency), Rash reveals the tech tool he uses to funnel 300-500 buyer calls a day and convert them into listings.

The entire training is only in the Real Estate Gym 

Episode Transcript

Tom Panos (00:00):
The reason I've got these two gentlemen together is
that sometimes I find it's thementor, the sales leader, that
is able, from a distance, toobserve what makes that person
so good.
So that's the reason I invitedMatt LaHood to this.
However, the person that we'redoing a case study on today is

(00:21):
arguably the number one volumeagent in Australia.
Now, I say arguably because Idon't want to be in a situation
where someone comes up and says,oh no, I just went on there, I
saw this person there, but we'retalking about a person who's at
around 4.30 sales in a 12-monthperiod and also maybe will be

(00:46):
the first agent in Australiadoing normal residential real
estate to achieve 500 sales.
Any tech, templates, automation, any things that you can
suggest that help you save timeand be efficient, any things
that you can suggest that helpyou save time and be efficient.

Rash Dhanjal (01:05):
Yeah, 100%, we use what we call Leeds Den.
What we were finding is, as themarket kept growing, the buyer
inquiry almost 10x'd and thiscaused a lot of issues.
So, tom, some days last yearespecially, I used to get 300 to
500 calls a day.
Some days last year especially,I used to get 300 to 500 calls
a day.
So this caused a big issue andstress on me as well, because I

(01:31):
couldn't take on the inquiries.
So we started looking at techabout a year and a half ago and
we have a tech called Leeds Den.
So all the inquiries getfunneled through there and then
from there there's a lot ofautomation.
So if they're looking for aproperty, then they do a buyer
wishlist link, which is a survey.
That survey will ask themspecific questions and those

(01:53):
specific questions will automatecertain communication back to
them.
So if they're looking for amortgage, can you Rash what's
the product called?
Again, it's called Leeds Dim.
One of our team members here inthe office has developed it and

(02:14):
works for Adam Namosky, darrenHall.
So we, about two years ago,started working on this, saying,
look, we're getting so manyinquiries, how do we not
alienate buyers and find a wayof actually converting that into
listings, converting that intoleads for referral partners?
So we get mortgage leads,property management leads out of

(02:34):
it.
We get listings.
We actually also then put themonto our buyer match in our CRM
system.
Then they get listings that theagency are selling as well.
So everything is run throughthe funnel and then, based on
that funnel, there's constantcommunication.
If we haven't closed that intoa lead, then there's another

(02:54):
communication two, three monthsdown the track.

Matt Lahood (02:57):
Hey, tom, one of the secret herbs and spices that
got uncovered there andprobably slipped through was
when you heard Rash say abouteverybody's on the same level.
So what that's done and mostagents if you look around a lot
of the models they try and havelike a hierarchy, like you know,
you're a buyer's agent, you'rea junior, you're an associate,

(03:17):
this and that, what that does.
It prevents.

Tom Panos (03:19):
Oh no, the video has just ended, but I've got good
news for you.
If you resonated with this andyou want to take the next step
and move from just being a sayerto a doer, this is your sign to
join the real estate gym, whereyou can get enormous amounts of
content, scripts, dialogues,techniques, processes to help
you build an ELF businessEffortless, lucrative and fun.

(03:42):
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