The Innovative Agency
The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: “What’s Next?”. How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we’ll talk with agencies who are at the cutting edge of innovation and industry experts who have a front row seat to the practice of innovation in today’s marketing, communications and creative agencies. The goal is to help listeners learn to look around the corner to spot their next opportunity. Sharon will share her expertise along the way about how to legally protect your agency’s assets, and how to turn your agency’s innovation into cash.
Episodes
Today’s episode of The Innovative Agency Podcast is a must-listen if you’ve ever found yourself staring down an empty pipeline, wondering where your next opportunity will come from. Sharon Toerek is joined by Tom Martin, Founder and CEO of Converse Digital.
Tom doesn’t pull punches when it comes to one of the most critical and overlooked agency challenges: consistent business development in an unpredictab...
Leading a fast-growing agency comes with unique challenges. How do you scale at speed without losing your culture, your talent, or your edge?
This special milestone episode of The Innovative Agency Podcast (we’ve hit 300 episodes today, all!) features Stephanie Spicer, President of Luquire, an agency recognized for its rapid growth and i...
This episode of The Innovative Agency Podcast welcomes back Karl Sakas, a familiar and trusted voice in the agency world. Through Sakas & Company, Karl offers custom consulting, executive coaching and training programs and products to help agency owners “up-level” at their agency.
He joins this episode of The Innovative Agency to share powerful and practical strategies straight from his latest book, Calm T...
In this episode of The Innovative Agency, Sharon Toerek is joined by Ellen Praytor Faulkner, CEO of Lewis Communications, a performance marketing powerhouse with deep roots and a forward-thinking edge. Ellen opens up about what it really takes to lead an agency through transition, stepping into the CEO role in the wake of COVID and steering through the ripple effects of economic headwinds and rapid tech shifts.
Today on The Innovative Agency Podcast Sharon Toerek is joined by Lindsey DeWitte. Lindsey is Chief Impact Officer at BarkleyOKRP, one of the largest independent agencies in the country.
With economic and political headwinds reshaping the landscape, agency leaders are being called to step up in new ways, as steady hands for their clients and as champions of meaningful, values-driven work.
Li...
This episode of The Innovative Agency Podcast welcomes agency veteran and Bizzuka CEO John Munsell for a no-fluff conversation about what it really takes to lead an agency through the AI revolution. Drawing on decades of experience and real-world trials, John shares the hard truths and smart moves behind his transition from traditional agency life to the forefront of AI integration.
As agencies wrestle wit...
Today's episode of The Innovative Agency explores the real story behind brand with Justin Hoot, Partner and Director of Client Services & Growth at Chicago’s Someoddpilot. This isn’t your typical conversation about logos and taglines; we’re talking brand as culture, as community, as a living, breathing relationship between agencies and their clients.
Justin pulls back the curtain on why so many brands get ...
Today The Innovative Agency Podcast welcomes Patrick Taggart, Chief Creative Officer of SkyBlue Creative, for a candid conversation about the power and challenges of video in modern brand storytelling.
As agencies face questions about authenticity, AI, and the pressure to “go big” with video content, Patrick explores his approach to unscripted, conversational video that brings out the genuine stories behi...
In this episode of The Innovative Agency Podcast, Sharon Toerek sits down with serial entrepreneur Erik Olson, CEO of several thriving digital marketing agencies. Erik pulls back the curtain on his journey from running a single agency to building a powerful network under a holding company model.
Erik shares the bold choices behind specialization versus diversification, and how each path impacts growth, sca...
On this episode of The Innovative Agency Podcast, Sharon Toerek explores the game-changing impact of AI in marketing agencies with guest Mike Todasco—former VP of Innovation at PayPal and now a professor at San Diego State University.
This episode tackles the big questions: How can AI elevate agency-client relationships? Where do the biggest opportunities (and risks) lie?
Mike shares how to ...
On this episode of The Innovative Agency Podcast, Sharon Toerek explores the fascinating intersection of buyer psychology and AI-driven marketing with Rai Cornell, Founder of Cornell Content Marketing.
With a background in psychology, Rai brings a unique perspective on how human behavior shapes effective content strategies. She unpacks the role of human insight in modern marketing, revealing how agencies ...
In this episode of The Innovative Agency Podcast, Adam Nathan of Blaze AI joins Sharon Toerek to discuss the integration of AI into agencies, exploring both the opportunities it presents and the fears it evokes.
Adam shares insights into how agencies can leverage AI to enhance their operations and outlines strategies for agency leaders to position themselves for future success. Discover how forward-think...
In this episode of The Innovative Agency Podcast, Sharon Toerek sits down with Tom Conlon, Founder of North Street, a branding-focused agency based in New York.
Tom made a bold strategic move, doubling down on a niche, and that led to the launch of his new venture, Circulent. He was able to harness his team’s existing skills to turn specific expertise into a standalone revenue stream.
Tom prov...
Sharon Toerek sits down with Brad Farris, Principal of Anchor Advisors, for a powerful conversation on The Innovative Agency Podcast. This episode tackles a critical yet often overlooked question: What is the real role of a CEO in an agency?
Brad breaks down the key responsibilities that separate working in the business from working on it—and why that distinction is vital for growth and innovation. Packed...
Today on the Innovative Agency Podcast, Sharon Toerek is joined by Hope Horner, Founder and CEO of Lemonlight. In a rapidly changing landscape where video content has become indispensable for brands, Hope shares her expertise on how marketing agencies can capitalize on this trend. This discussion delves into the democratization of video, identifying missed opportunities for brands, and the rise of user-generated conten...
Today on the Innovative Agency Podcast, Sharon Toerek is joined by Leah Messina, Founder of Sinuate Media. Leah delves into the dynamic world of user-generated content, shedding light on its evolution from traditional influencer strategies to fostering authentic connections with consumers.
As agencies grapple with trust and authenticity challenges in today's digital marketplace, Leah provides actionable i...
In this episode of The Innovative Agency, Sharon Toerek sits down with Tom Schwab, CEO and Founder of Interview Valet, to explore the dynamic world of podcasting as a tool for agency growth. They delve into the benefits and pitfalls of hosting your own podcast, and the powerful impact of being a guest on other shows through structured interview marketing. Tom shares insights on how to effectively use podcast guest appe...
In this episode of The Innovative Agency podcast, Sharon Toerek sits down with Jarrod Lopiccolo, co-founder of Noble Studios, for a powerful conversation on the game-changing impact of strategic partnerships.
Jarrod pulls back the curtain on how he forged a thriving joint venture with a UK-based firm, and why building relationships beyond borders is a must for modern agencies.
Jarrod shares ...
In this episode of The Innovative Agency Podcast, Sharon Toerek delves into the future of AI in marketing agencies with Brandon White, CEO of 3rd Brain Digital. Brandon unveils his powerful 5-level framework for AI integration—breaking down how agencies can harness automation to boost efficiency, profitability, and scalability.
From streamlining workflows to building a unified data layer, he shares actio...
On today’s episode of The Innovative Agency Podcast Sharon Toerek welcomes Max Bidna, a former agency owner and now a thriving media business entrepreneur. Max shares how he strategically scaled and sold his marketing agency, paving the way for exciting new ventures.
From building systems that make agencies irresistible to buyers, to knowing the right time and reason to sell, Marketing Max delivers action...
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