The Innovative Agency
The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: "What's Next?". How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we'll talk with agencies who are at the cutting edge of innovation and industry experts who have a front row seat to the practice of innovation in today's marketing, communications and creative agencies. The goal is to help listeners learn to look around the corner to spot their next opportunity. Sharon will share her expertise along the way about how to legally protect your agency's assets, and how to turn your agency's innovation into cash.
Episodes
On this episode of The Innovative Agency Podcast, Sharon Toerek chats with Founder of Pennant Video Tim Bradley, about the strategic role of video in today's agency landscape.
Video is no longer just a top-of-funnel awareness play or a flashy add-on to a campaign. Done right, it's a powerful mid-funnel engine that builds trust, nurtures prospects, and drives meaningful movement toward decision. Tim shares ...
On this episode of The Innovative Agency Podcast, Sharon Toerek is joined by Zino Rost van Tonningen, CEO and Founder of TyrAds, for a look at how reward-based marketing is redefining engagement in a mobile-first, data-driven world.
As agencies wrestle with first-party data strategies, evolving privacy regulations, and the accelerating influence of AI, it feels increasingly complex to connect technology, m...
This week on The Innovative Agency Podcast Sharon Toerek welcomes pricing strategist Jonathan Stark for a candid conversation about breaking free from the cycle of trading hours for dollars. If you've ever wrestled with pricing your work, defending your margins, or responding to clients who default to hourly expectations, this episode will challenge the way you think about value and your agency's future.
J...
Artificial intelligence is rapidly reshaping the content landscape promising greater efficiency while raising important questions about originality, authenticity, and trust. For agency leaders, the challenge isn't whether to adopt AI, but how to do so without losing the human insight that makes great storytelling resonate.
On this episode of The Innovative Agency Podcast, Sharon Toerek welcomes Nick Usborn...
This episode of The Innovative Agency Podcast welcomes David Ebner, Founder and CEO of Content Workshop, for a timely conversation about how to embrace AI without losing the power of authentic storytelling.
As a creative writer turned agency leader, he brings a grounded perspective to the rapidly evolving content landscape. Together, Sharon Toerek and David Ebner explore why the fundamentals of great story...
On this episode of The Innovative Agency Podcast Sharon Toerek is joined by Marcel Petitpas, CEO and co-founder of Parakeeto. Their conversation focuses on one of the most persistent and misunderstood challenges facing agency leaders today: profitability.
Often when margins feel tight, we blame pricing, overhead, or "the market." But even agencies with growing revenue can struggle to take home real profit....
On this episode of The Innovative Agency Podcast Sharon Toerek welcomes Christy and Whit Hiler of Cornett, for a candid conversation about what happens when leadership, legacy, and marriage all intersect.
As a married couple stepping into agency ownership, Christy and Whit share the real story behind succession and transition: the uncertainty, the high-stakes decisions, and the mindset shifts required to r...
Branding is often treated like decoration. Something you polish after the "real" business decisions are made. But when agencies are navigating growth, mergers, acquisitions, or fundraising, that mindset can quietly erode value.
Today on The Innovative Agency Podcast, Sharon Toerek is joined by Marc Rust, CEO and Founder of Consequently Creative, to challenge that thinking head-on. Marc works with venture-b...
So many agency owners struggle with the tension between wanting to be visible and waiting until their message feels "perfect." On this episode of The Innovative Agency Podcast, Sharon Toerek sits down with Carrolee Moore, CEO and founder of Podcast Pitching Society, to challenge that mindset and unpack why visibility, not perfection, is the true foundation of agency growth.
Drawing from her journey running...
This episode of The Innovative Agency Podcast welcomes Harv Nagra, host of The Handbook podcast and Head of Brand Communications at Scoro, to unpack a hard truth many agency owners overlook: growth stalls when operational maturity can't keep up with success.
Harv draws from his own agency experience to explain why chaos, burnout, and shrinking margins are often symptoms of broken systems, not broken strate...
This episode of The Innovative Agency Podcast features a guest that has truly seen our industry from every angle. Armando Turco, President of Mojo Supermarket, has built a career that spans major creative agencies, brand consultancies, media companies and crucially, leadership roles on the client side. That journey gives him a rare, unfiltered perspective on what's really happening inside client organizations right now...
On this episode of The Innovative Agency Podcast Sharon Toerek welcomes CEO and co-owner of Mason Interactive, Brook Shepard, for a conversation about one of the most pressing realities every agency leader is feeling right now: uncertainty.
Brook offers a candid look at navigating volatility, understanding what today's clients truly expect, and why deep industry expertise has become one of the most powerfu...
On this episode of The Innovative Agency Podcast Sharon Toerek is joined by someone who understands the real pressures agency owners face in today's results-driven digital world. Sam Piliero, Founder of The Moonlighters, went from running entrepreneurial lemonade stands as a kid to leading a high-performing agency serving nearly 100 clients across Facebook, Google, and the ever-shifting digital advertising landscape.
<...This episode of The Innovative Agency Podcast features one of the world's foremost authorities on trust-building in the sales process, Ari Galper. If you've been feeling the squeeze of longer sales cycles, increasing commoditization, or the growing "trust recession" impacting today's marketplace, this conversation will hit home.
Founder of AriAI, Ari joins Sharon Toerek to unpack the very real challenges a...
On this episode of The Innovative Agency Podcast Sharon Toerek welcomes Aya Kikimova, Founder and CEO of LeapEngine, for a conversation that hits directly at one of the biggest questions agency leaders are wrestling with today: How do you build a profitable, innovative marketing practice while serving small and midsize businesses for clients who need high-quality work but often operate with leaner resources?
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Today on The Innovative Agency Podcast Sharon Toerek sits down with Aaron Burnett, Founder and CEO of Wheelhouse DMG, for a deep dive into one of the most pressing, and misunderstood, issues in our industry: data privacy.
Aaron shares hard-earned lessons from leading an agency that serves highly regulated sectors like healthcare and medical devices, revealing how boundaries around data can actually spark i...
Today on The Innovative Agency Podcast Sharon Toerek welcomes Emeric Ernoult, CEO of Agorapulse, to explore what's really working in social media right now — and what's just noise.
As both a former lawyer and agency owner, Emeric brings a rare mix of legal acumen and hands-on marketing experience to the conversation. Together, he and Sharon unpack how agencies can stay ahead as technology, algorithms, and ...
This episode of The Innovative Agency Podcast tackles one of the most pivotal conversations for marketing agency owners: how do you build a business that's not only successful today but also strategically designed for the future?
Joining Sharon Toerek is Nick Avaria, Founder of Agency Acquisitions and a seasoned agency owner who's built, scaled, and sold multiple agencies. Nick shares hard-earned lessons ...
Today on The Innovative Agency Podcast Sharon Toerek sits down with Pete Sena, multi-hyphenate founder, brand experience visionary, and creative provocateur, to tackle one of the most urgent questions facing agencies today: How do you keep innovating when AI is rewriting the rules of marketing in real time?
If you've ever wondered how AI is reshaping not just how your agency works, but how your clients' cu...
On this episode of The Innovative Agency Podcast Sharon Toerek welcomes back Logan Lyles, Founder of DemandShift and a seasoned B2B marketing strategist, for a deep dive into how agencies can reclaim webinars as a high-impact growth engine.
Logan reveals how his Webinar Fast Track Framework turns webinars from passive brand awareness plays into measurable lead generation machines helping agencies attract r...
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