Added Value Podcast

Added Value Podcast

Highlighting the hustlers behind the multi-million dollar influencer marketing industry who are making a difference in their sphere of influence - on Instagram and IRL. Using honest conversations with brands + content creators to spark more effective collaboration. If there's one consistent message you'll see here, it's to #OwnYourValue.

Episodes

June 10, 2020 61 mins

Welcome Johanna Voss to the podcast! Johanna has been in the influencer marketing industry for over 10 YEARS and represents mostly women of color. Diversity in influencer marketing is so important because everyone deserves to be represented, and there isn't enough conversation and focus on diversity, equity + inclusion in influencer marketing. We're proud to share this message and chat about everything she's learned from 10 years i...

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Introducing my forever style crush and one of my absolute favorite humans, Ashley Cassidy of the instagram @ashbegash and blog blondecollective.com. We chat about her journey from getting a fashion degree to working in social media to going all in on her fashion blogging career. She talks about the importance of networking and finding a community that will embrace you and your dreams. She gets candid about the job losses and transi...
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In case you were wondering - yes, it is extremely intimidating to stand next to those abs and no, you won’t find more genuine, humble or toned content creators than this pair.

I had the pleasure of meeting Caity and Rob at Expo West and have been working with them for over a year. They have been nothing but generous, sincere and relentless in their mission to add value to the brands they work with and the community they serve. No s...

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Although her first cooking experiment was a complete disaster, passion persevered for Erica of @bowlobsessed. With time and some help from Martha Stewart Magazine, Erica taught herself the do's and don'ts of the kitchen and has generously shared that knowledge with the world through her Instagram account. Erica has grown through serving her audience with easy, simple recipes and how-to videos that make cooking feel more accessible ...

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Are you clueless about where to start when it comes to growing your digital brand presence? Have you already established your brand on Instagram but need some inspiration to get you to the next level? Regardless of where you are in your efforts to reach more of your tribe on social media, this is the perfect episode to propel you forward. Social Media Manager Carlisle Russell is spilling all of her strategy secrets in episode 13 of...
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When Amelia first moved to Nashville from Tampa, FL she barely knew a soul. She was on the search for a way to connect with other female professionals and entrepreneurs and when she couldn’t find one, she created one. Since launching the Nash Gals Network in early 2018, Amelia has also started her own consulting and creative agency, Love It Loud Co. As a content creator her philosophy on working with brands consists of genuine rela...

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Calling all dog lovers, weird nerds and fashionistas. I’ve been excited about releasing this episode for over a month and I don’t think it’ll take long for you to understand why. Carson Love is a personal stylist, pet lover and content creator located in Nashville, TN. Some themes we cover are how to create a brand on instagram that’s both personal and professional, how incredible and interconnected the blogger community is in Nash...

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I thought it was only appropriate for my tenth episode to go back to the beginning and hit you with a solo episode! I haven’t released one in a while but there’s so much to catch up on in the influencer and social media space that I've been wanting to discuss with you all - like this hot topic: what if you could no longer see the number if likes a post gets on instagram?

Maybe I should frame it this way - what if you never got that...

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Get ready to get inspired, y'all! My interview with my boss and newly engaged Bailey DuMont is HERE, and she's going to knock your socks off with her impressive knowledge on all things social media and influencer marketing.  Bailey has been a part of the influencer industry since 2015, so she has had a front row seat to the evolution of the industry over the past 4 years.  In this episode we chat about what is going well ...

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On this rouge episode I saw an opportunity when my best friend since 6th grade came by to tell me all about her recent experience at a silent 7-day meditation retreat. Not only is she the smartest, most generous and impressive human I know, she has taught me so much about what's truly important. We chat about what it’s like being a social justice advocate,  agnostic future meditation instructor who grew up wanting to me a nun ...

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I'm so excited to introduce you guys to my PIC, ride or die and day 1 doll, Elizabeth Teel. We've been through it ALL and have learned so much that we are pumped to share with you. Have you ever wondered how you can break into social media at a major brand? Not sure how to bridge the gap between your experience and passion? This episode gives you some insight into what led us to Influencer Marketing, the mistakes and lessons we lea...

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Last year was rough for me. I went from the top of my career game to feeling fresh out of college and had to completely redirect the course of my life. It was humbling, terrifying and every bit as challenging as you’d expect. But those hardships have made me appreciate where I am today so much more than if it had been easy. I’m ready to talk about everything I learned about myself and about life in the process. It’s not always suns...

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Influencers- I got you! Today I'm breaking down what to say and where to say it to get noticed by brands. We go into detail about 5 tips for your pitch and 5 places you can go to connect with the gatekeepers to brand collabs. PLUS: Hear about the podcasts I'm digging right now and how to get your hands on my FREE reach out template :)  

Follow me on Instagram:

@julessevt

Don't forget to rate + review on Apple Podcast, follow o...

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I’m so excited to finally set you guys up with the framework to begin reaching out to influencers! In the episode I share my tips on staying organized, where to find influencers to match your brand and how to connect with them. After this episode you should feel confident in taking the first steps to creating relationships with influencers and partnering with them to spread the word about your business!

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@jul...

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February 17, 2019 36 mins

We're going deep into a crucial part of your influencer marketing strategy - identifying your brand's goal. This is the most important step in creating a successful campaign for your brand and determines what types of influencers you'll work with, what you'll be able to offer and what you'll need from the collaboration. See below for the articles I reference in this episode :)  Find me on Instagram and let me know what you lea...

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February 10, 2019 19 mins

We think we know everything about Influencers we follow. And while yes, they share a lot of their lives on social media, there’s so much we don’t see behind the scenes. I hope you come out of this episode with a new perspective and appreciation for the these incredibly talented & hard working entrepreneurs.

Follow me on Instagram:

@julessevt

Don't forget to rate + review on Apple Podcast, follow on Spotify and subscribe for ema...

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February 9, 2019 17 mins

Come explore the Wild West of influencer marketing with me! In this episode I let you know what problem I’m trying to address in the industry and how I hope this podcast can make a positive difference. Would love to hear your feedback & any questions you may have for me to answer in subsequent episodes. Thanks for listening! 

Follow me on Instagram:

@julessevt

Don't forget to rate + review on Apple Podcast, follow on Spoti...

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