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May 20, 2025 10 mins

Want to boost app revenue and retention without major redesigns or dev time? In this video, I break down two easy A/B tests that delivered massive gains in trial conversions and lifetime value (LTV) — fast.

📌 See how a simple change to our paywall doubled trial activations

📌 Learn the psychology behind “priming” your users

📌 Discover the UX tweak that improved trial-to-paid conversion

📌 Includes real-world examples from our own apps

Whether you're an indie developer or scaling an app portfolio, these insights will give you actionable tests you can implement today.

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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