This week, we’re joined by Zach Witzel, former Uber pricing lead and now founder of Helium — the AI-powered paywall engine that’s helping top apps double revenue automatically.
Zach helped Uber unlock over $100M through smarter monetization — and now he’s bringing those insights to indie devs.
In this episode, we dive into how to scale faster using AI, the future of paywalls, and how to monetize your app from day one.
You will discover:
✅ Building AI-powered paywalls that actually convert
✅ Running pricing experiments without the guesswork
✅ Why the best marketing happens inside your app
✅ The overlooked power of discounting
✅ How to build like the top 1% — even as a solo founder
Learn More:
Get more out of your paywall with:
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
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SPONSORS
You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.
Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!
If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM
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Have an idea for a mobile app, but don't know how to code?
Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.
You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.
And here’s the best part—100% of apps launched through the program generate revenue within 7 days.
Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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