In this week's episode, I’m speaking with Sabrina Moyle. Sabrina is one half of the founding team at Hello!Lucky, a whimsical brand that got its start in letterpress stationery.
Sabrina tells us the story of how she and her sister, Eunice James, founded Hello!Lucky, built it into a vertical stationary business- then pivoted into licensing, signing on with Laura Becker at Moxie and Company.
This pivot allowed them to re-allocate their energy out of production management and into extending their brand into new categories and markets including childrens publishing, bedding, and textiles.
Their best-selling childrens books including My Mom is Magical, and My Dad Is Amazing, and Potty Power, feature an adorable cast of characters who are in the early stages of to becoming their own individual series of books, toys, and playful consumer products-- evolving Hello Lucky’s licensing even further- into a character licensing powerhouse.
This episode is brought to you by our partner, Flowhaven. For more information, visit Flowhaven.com to request a demo.
Our music was composed by Pleasant Pictures Music Club, thank you Pleasant Pictures!
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