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June 20, 2025 45 mins
Saates on külas Euronicsi ärikliendi juht Taavi Rehepapp ja müügijuht Mihkel Kabel, kellega räägime äriklienditurunduse nähtamatust poolest – emotsioonidest. Kas ärikliendi otsused on tõesti vaid Exceli tabeli tulemid? „Eeldatakse, et ärikliendi turundus on läbinisti ratsionaalne, aga päris nii see ei ole,“ märgib Rehepapp. Räägime, kuidas Euronics ühendab personaliseeritud kliendisuhtluse ja tehnoloogilised lahendused. Lihtsate toodete puhul toimivad e-poed hästi, kuid keerukamad projektid – olgu tegu LED-ekraanide, videokonverentsi- või helilahendustega – nõuavad personaalset nõustamist ja usalduslikku kliendisidet. Praktiliste näidetena toovad saatekülalised esile eksklusiivne LED-ekraan Poco kunstimuuseumile ja tehnoloogilised lahendused Kood/Jõhvi koolile. Samuti avame sensoorse turunduse võimalused: heli, visuaal ja lõhnad, mis loovad ärikeskkonnas emotsionaalse ja meeldejääva kogemuse. Euronicsi gruppi kuuluv ettevõte Sound and Vision pakub selleks kõike, alates muusikastiilide valikust kuni lõhnaturunduseni, kasutades Proliteci tipptasemel nanoosakeste tehnoloogiat. Kuidas turundada ärikliendile nii, et otsused poleks pelgalt hinnapõhised, vaid ka emotsionaalselt läbimõeldud? Kuula ja saa teada. Tegemist on sisuturundusliku saatega. Saadet juhib Hando Sinisalu. Fotol Mihkel Kabel ja Taavi Rehepapp. Foto: Äripäev
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