We only managed to get bestselling author Maja Voje on the show!In this episode, Paul and Maja Voje discuss the intricacies of achieving product market fit and the stages of developing a successful go-to-market strategy. Maja shares her personal journey in the marketing space, emphasizing the importance of understanding customer needs and the role of AI in modern marketing. They explore the challenges of adapting to changes in organic reach and the necessity of building genuine human connections in business. Maja also provides actionable advice for listeners to evaluate their go-to-market strategies effectively.
Maja Voje helps companies build and execute winning go-to-market strategies. She is a best-selling author of Go-To-Market Strategist.Maja Voje spent 15 years working in growth and marketing across the spectrum of high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken to scaleups and over 800 startups.One thing became painfully clear: 74% of products fail not because the products are bad but because of GTM mistakes. And even average products succeed if the plan is solid. And that became Maja’s mission: How to give great products the fighting chance they deserve. Maja invented the GTM Strategist method and created GTM Power Hour, GTM Checklist, and many other resources. That helped thousands of companies to thrive in their go-to-market endeavors and focus their resources on where they have the highest chance of winning.In her career, Maja Voje has helped several companies invest up to $10-25 million and scale from $20 million to $60-100 million in yearly revenue.
She studied at Said Business School, Oxford University, Wirtschaftsuniversität in Vienna, and the Shanghai Institute of International Trade.
LinkedIn: https://www.linkedin.com/in/majavoje/
Maja’s GTM Solutions: Best-selling Book, Checklists, GTM Bootcamp: https://gtmstrategist.com
Weekly newsletter (Substack): https://knowledge.gtmstrategist.com
Free resource: ⚡Go-to-Market Power Hour https://gtmstrategist.com/resources/power_hour/
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