How do you handle the communications strategy for a company merger? That’s the topic of PRWeek UK’s latest Beyond the Noise podcast.
Joining UK news editor Siobhan Holt this week are PRWeek reporter Eliza Wiredu and Andi Donovan, head of communications at Vodafone, alongside Mandy Sharp, founder and CEO of Tin Man Communications.
Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.
Last year, it was announced that a £15bn merger between mobile networks Vodafone and Three had been approved by the Competition and Markets Authority, setting the stage for the creation of the UK’s biggest mobile network with about 27 million mobile phone customers. The merger is set to be complete in the first half of 2025.
In the episode, the two bosses discuss the communications strategy around the imminent merger. Donovan explains how Vodafone is being supported by its agencies, including Tin Man, which has been Vodafone’s consumer PR agency since 2022, and Teneo.
The two leaders chat about their client-agency partnership and campaign work. In light of the recent Netflix drama Adolescence, which raised the issue of toxic masculinity online, the pair discuss Vodafone’s previous award-winning campaign work on harmful algorithms online, and how the mobile network is continuing to highlight the issue.
The pair also chat about AI technology and the current PR and comms recruitment market.
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!