Book Marketing Show Podcast with Dave Chesson

Book Marketing Show Podcast with Dave Chesson

Are you ready to increase your book sales, and hit the bestseller list consistently? Welcome to the Book Marketing Show, where in this weekly podcast Dave Chesson will not only show you some of the best book sales tactics but also bring on top-notch guests to show how each tactic taught here was a game changer for their books and how it can be for yours as well. Having created one of the largest websites on book marketing, Kindlepreneur.com, he’s also been a book-marketing consultant for top NYT Bestselling authors in both Fiction and Non-fiction as well as helping big name publishing companies increase their sales. He’s been featured in Forbes, Entrepreneur, and a multitude of book related websites across the net. So, tune in as you learn for free about the art to book marketing and how others are using these tactics to improve their sales and how you can too!

Episodes

February 19, 2019 23 min

You’ve written your book and the hard work is done, right? Nope! As an author, you’re not just looking to write a book, but you’re hoping to sell that book, too. Our guest today talks about what she did for her launch and how it set her on the path to great book sales, as well as opportunities.

Amy Lyle is an author, comedienne, actor and screenwriter whose book launch kicked off with a party that set her book up for consistent sal...

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Back in Episode 61, we talked about what it’s like to work with publishers and the differences between legitimate, illegitimate, and vanity presses. But in today’s episode, we talk with an author who has gone the traditional publishing route and self-published. She has also set up her own publishing company.

Anna David became well-known as a freelance writer for magazines and newspapers. When her first novel was picked up, her publ...

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February 5, 2019 10 min

Book writing software. There are a lot of options. In today’s episode, we’ll talk about three of the most common ones: Microsoft Word, Google Docs, and Scrivener.

Microsoft Word is familiar to many and may already be on your computer. Google Docs is free and cloud-based, meaning you can access it from anywhere. Scrivener has the most bells and whistles, though, and is designed with authors in mind. Each one has pros and cons, and d...

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As an author and consultant who has worked with a number of book publishers, it’s important for us authors to understand how publishing companies work, what they look for in books, and what authors need to consider before signing anything.

The biggest thing to consider is these companies are looking for books that will sell. There are four main things to take into account when it comes to leveraging your book:

  • The subject matter is...
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    Facebook can seem like an intimidating place to put yourself out there as an author if you’re not used to it. You may wonder how to navigate between using it for personal reasons versus using it as a marketing arm of your books.

    But it can be a powerful tool and, used correctly, can help your readers connect with you more.

    Audrey Hughey helps her students in the Author Transformation Alliance use tools like Facebook to help market ...

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    When you first start out as a writer, you may be looking to supplement your income. One great way of doing this is to become a ghostwriter. A ghostwriter is an author who is paid to write a book for someone else. It may not seem like it carries the same weight as authoring your own book and seeing your name on the cover, but there are a lot of reasons not to discount ghostwriting.

    For one thing, it could bring in enough income for ...

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    Writing a book is hard. Sometimes when we find our books aren’t selling well, we may have to make the choice between reviving it or letting it go. In this Reviving a Dead Book case study, we look at an author who decided not to revive his first book, but instead tried reviving his second. Then, he was able to look at both to see the difference a revive can make.


    Stuart Thaman wrote his first book in college during NaNoWriMo and it...

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    November 27, 2018 27 min

    Writing a children’s book is not something to go into lightly. Sure, it may sound like less work because they’re typically fewer words, but there are things to think about you may not be prepared for. But if you have ever thought about it, it’s a great market to get into. About 40 million children’s books are sold online every year.

    Eevi Jones has written more than a dozen children’s books of her own and uses her knowledge to teach...

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    Michael Knight who went from doing OK with sales of his book to seeing some major changes after taking my free AMS course and using KDP Rocket.

    One of the things I talk about in the KDP Rocket course is that you may find keywords to use for your book you may not have immediately thought of before.

    Michael is still learning what keywords work best with his book for AMS ads, which he talks about in the episode and gets ideas for even...

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    If you’re using CreateSpace to create and market your book, you won’t want to miss this ingenious way you can price your book higher, sell it for a lower price, and still get the royalties that come from the higher price. While you may not necessarily use this tactic, I do encourage authors to test different prices for their books anyway to see what works best for them.

    Former guest Derek Doepker stumbled upon this hack and talks w...

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    One of the most important things you’ll be tasked with as an author is to come up with a title for your book. Many authors think it’ll just come to them. However, after sitting in meetings with publishing companies, I know that doesn’t just happen. Publishers have a process because they know book titles can make all the difference in the sales of that book.

    In this solo episode, I talk about using data from the market and how to do...

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    Derek Murphy continues our discussion on book cover design.

    We’ve both tried to make our book covers stand out, but many designers will tell you a cliche book cover may do really well because it’s what the audience wants

    Derek has spent plenty of time reviewing what kinds of covers work better to convey what the book is about. This translates into more clicks on an ad with a cover that is intriguing to them.

    For more information, v...

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    It’s important to understand which links Amazon prefers you use for your book and how trying to game the system with a different URL won’t work.

    Jesse Lakes, co-founder of Geniuslink, is today’s guest. His service helps authors create links for users to click, which then opens the Amazon store for their country. He talks about the URL Amazon prefers to market your book and why it’s important not to try tweak the link.

    For more info...

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    For new authors without much of a following, the idea of a book marketing service may seem appealing, but you should be wary of them. I’ll be going over some of the things you should think about when it comes to book marketing services, as well as listing some red flags to be aware of if you do decide to use one.

    Not all book marketing services are bad, in fact there are some out there that may be able to help with your marketing j...

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    My response to a recent guest post on Kindlepreneur from John Pinedo about creating a hardcover version of your book and having it sold on Amazon. John used Lulu to create a hardcover version of his book and wrote about it in his guest post, but there are other options for doing this.

    There are two guests for this week’s episode, John and Eevi Jones. Eevi, who has also written a guest post on Kindlepreneur, used IngramSpark to crea...

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    Fiverr may not be the first place you think of when it comes to where to go to find someone to design a book cover for you, but if you’re on a limited budget it’s not a bad option to look at.

    For those who may not know, Fiverr is an online marketplace where people will post jobs they can do that cost as little as $5. There is also a lot listed that is more than $5, but the name comes from the idea that you can find people willing t...

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    September 25, 2018 25 min

    Author conferences might seem downright scary to those who have never been. But I can tell you from personal experience that the ones I’ve gone to have had a prolific change in not only the way I write, but also the way I work with others.

    In this session of Marketers & Coffee, I’m bringing on my friend Craig Martelle who runs the 20Booksto5k Facebook Group. He’s created a community where authors can share ideas, learn from one...

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    When Ethan Jones first published his book, he sold five copies the first month. As the years went on, he improved his marketing skills and improved as a writer. He decided after six years to do a complete rewrite, cutting almost 15,000 words, editing chapters, and added a better ending. He also added a cliffhanger so readers would want to move on to the next book in the series.

    I did pretty much all that I had learned in order to m...
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    Social media seems like an obvious choice when it comes to marketing your book. Now, in this episode, we’re not talking about Facebook ads, but we’re talking more about using social media, specifically Facebook, as a way to connect with your readers and attract new readers.

    When Allison Garcia started marketing her book using Facebook, she set up a Page, as many authors do, and posted updates every few weeks. Once all her friends a...

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    Even the most nit-picky of writers needs someone to look over their work from time to time. Having a proofreader means there is an extra set of eyes and, in many cases, a fresh set of eyes that might catch things that, as the writer, you might not.

    Caitlin Pyle is a proofreader for books and teaches others to become proofreaders. Not only has proofreading become her full-time job, but it has also helped her and her proofreading stu...

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