What does it actually take for a thriving brick-and-mortar to make eCommerce half the business in 12 months? Morgan Lancaster breaks it down—brand, photography, Shopify setup, and the paid traffic engine that flipped the switch.
🔑 What you'll learn
- How Morgan grew online sales from 5–10% to 50% of revenue in a year
- Why catalog ads are a top-of-funnel workhorse—and how to feed them
- The "website first, floor second" workflow that prevents stock conflicts
- Photography that converts: camera picks, natural light setup, and Lightroom basics
- Building trust online: clean brand, curated new arrivals, and onsite collections
- Inventory planning when eComm ramps (wider vs. deeper, cash-flow realities)
- Local love: simple Google traffic ads to lift foot traffic
Learn more about Boutique Hub Black
Morgan Lancaster & Ivy House Boutique
Website: ivyhouseboutique.com
Facebook: facebook.com/shopivyhouseboutique
Instagram: @ivyhouseboutique
---
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!