In this Five Minute Friday episode, Ashley shares powerful and practical tips to increase your Average Order Value (AOV) -- without relying on more traffic or more hours.
If you're focused on growing sales, AOV is one of the most effective metrics to improve. Ashley breaks down the difference between lagging vs. leading indicators and how small shifts in your merchandising, marketing, and customer experience can lead to major gains.
From product bundling to smart styling, in-store strategy to free shipping thresholds—this episode is packed with actionable ideas to help you make more with what you already have.
What You’ll Learn:
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Why AOV matters more than you think
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The “you sell what you show” rule
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How to use bundling, layering, and cross-promotion to increase cart value
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Checkout and shipping strategies that encourage add-ons
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How education and problem-solving turn browsers into bigger buyers
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