We’re shifting our focus to your online presence by highlighting one of the most overlooked parts of running a retail business: your website health check.
Your website isn’t “set it and forget it.” Just like your inventory or sales floor, it needs regular maintenance to keep customers engaged, build trust, and avoid costly mistakes like broken links or checkout issues. A simple monthly checklist can save you from losing sales and help your brand look polished and professional.
🔑 Key Takeaways:
Run a Monthly Website Health Check
Create a recurring checklist for your team (or yourself if you’re solo) to make sure your site is always up to date and error-free.
Check for Broken Links & Outdated Menus
Audit your navigation, announcements, and collections to ensure shoppers don’t end up on empty or irrelevant pages.
Test the Customer Journey Funnel
From product page to checkout, confirm that apps, widgets, and buttons are working on both desktop and mobile.
Review Filters, Sizes, and Color Swatches
Keep filters clean, product options consistent, and swatches updated so customers find what they want without frustration.
Tune in and walk away with a quick system you can implement today.
Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin
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