5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 1)

Some gyms are packed… and still broke.

The schedules are full. The energy is high. But when it comes time to check the bank account, there’s barely anything left. And it’s not because the owners aren’t working – they’re grinding, hustling, doing all the things. But still... nothing changes.

What’s common for many of them? They believe more members are the answer.

In Part 1 of this new series, Tim and Randy tackle the first of the 5 Myths That Keep Gym Owners Stuck Under $30K – the idea that more people automatically equals more profit.

They break down why the $30K/month barrier even exists, how chasing headcount leads to rising attrition and ad spend, and why value, not volume, is the true lever for growth.

You’ll hear how to stop trying to “scale cheap,” why fewer, better-paying clients make for a stronger business, and how to start pricing like the premium service you already are.

Your product might be better than you think – now it’s time your pricing reflected that.

Let’s dive in.

Key Takeaways: 

• Intro (00:00)
• Myth #1: More members = more money (03:11)
• Focus on revenue, not headcount (03:59)
• Marketing costs increase with churn (06:48)
• Fear of raising rates is common (09:14)
• Culture fails under pressure (15:25)
• Health is worth the premium (17:13)
• Challenge: Evaluate your product honestly (18:00)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

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