7 Habits of Winning Gyms – Habit 3

Your campaign is good. And ads are working. And the leads are flowing. 

And that’s exactly when most gym owners make the call that stalls their growth for the next six months. 

They tell the agency to turn it off. Not because it’s broken. But because it’s working too well. 

Because the systems downstream can’t keep up…

Because onboarding’s a mess... 

Because service delivery’s maxed out…

So the tap gets closed and the engine cools down. And by the time they’re ready to turn it back on the algorithm’s changed and the market’s moved.

This episode breaks down Habit 3 of the 7 Habits of Winning Gyms – and it’s about what happens when you stop treating momentum like the fragile, high-value asset it is.

Tim and Randy are talking about treating lead flow like a faucet instead of a flywheel. Because what looks like a “pause” often turns into a full stop. And getting moving again costs way more than keeping things running in the first place.

If you’ve ever pulled back when things got too busy you’ll want to hear this one.

Tune in.

Key Takeaways: 

• Intro (00:00)
• Never shut off a winning ad campaign (00:36)
• Momentum is like a train – hard to restart (01:27)
• Lead overflow usually means broken systems, not broken ads (02:39)
• Over 50 things must align before a sale happens (04:15)
• Marketing spend should multiply capital, not drain it (08:59)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

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