Shouldn’t Q1 be our best quarter? That’s what a lot of gym owners assume – until the numbers roll in.
In this episode, Tim and Randy unpack the uncomfortable truth that no one likes to talk about – but they’ve seen it across dozens of gyms: member numbers dipping slightly in Q1. Not because something’s broken, but because that’s just how this time of year tends to go
But here’s the good news – lower member count doesn’t automatically mean your business is struggling.
They break down why obsessing over member count misses the point, and explain why Delta – your recurring revenue growth – is the number that actually tells the truth. In many cases, revenue is up even when headcount is down… and that’s a sign you’re doing things right.
If you’ve been second-guessing your Q1 performance, this one’s going to give you some clarity – and a much better way to measure progress.
Tune in to learn more.
Key Takeaways:
- Intro (00:00)
- Q1 member counts are trending downward (01:53)
- Delta (recurring revenue) as the real KPI (03:39)
- Freezes lead to uncollected and unearned revenue (07:26)
- Coaching goals: recurring revenue over $30K (10:51)
- New Springboard model bundles all past coaching (11:49)
Additional Resources:
- Schedule your SpringBoard call
- Magic Mind Mental Performance Shot (48% off your first subscription or 20% off one-time purchases with code TIMLYONS20 at checkout.)
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- Business Accelerator Program
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