Some gyms go silent during the holidays. And they pay the price in January.
When sessions slow, and everyone’s focused on celebrations and family gatherings instead of training, most gym owners just wait it out.
That’s when other gyms swoop in with offers your clients haven’t seen before. And suddenly, your long-term members are jumping ship.
In this episode, Randy and Zach explain why the “holiday slump” is actually your most strategic window all year for reinforcing the foundations of your gym:
- your client retention
- your team
- your systems
If you’ve ever said, “I’ll work on the business when I have time”, this is your time.
Tune in to learn how to use December to win in 2026. Because what you ignore in December shows up as chaos next year.
Let’s dive in.
Key Takeaways:
- Intro (00:00)
- Why clients quit more during the holidays (02:36)
- Fun gym challenges that keep people coming back (04:55)
- Personally check in with inactive gym members (06:44)
- Reaching out early can save memberships (10:17)
- Slow season is perfect for growing your team (14:55)
- Repeatable 90-day cycles streamline programming delivery (17:02)
- A business checkup shows what’s broken (20:57)
- Prepping consistent clients before the January rush (23:15)
Additional Resources:
- Schedule your SpringBoard call
- Apply to join The Iron Circle
- Check out our Switch to Semi-Private course
- Get 30 days of Semi-Private Pro on us!
- A tool for deciding on new gym services – 5-Question Matrix
- Tim's new book – Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
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