Is CrossFit Actually Dying?

If you’re still running a CrossFit gym in 2025, you’re either in denial… or really good at ignoring Google Trends. 

The momentum’s gone. People aren’t searching for it like they used to. In fact, interest is down 75% since 2015. Affiliates keep closing. And the brand that once pulled in foot traffic now delivers less value and more baggage. It offers no support or structure. Just a name tied to a model that hasn’t evolved. 

In this episode, Tim and Randy talk about what’s really going on under the hood – and it’s not just about the name on the door. 

They get into the deeper issues with the model itself, how it clashes with what today’s clients actually want, and the mistakes gym owners keep repeating – even after they ditch the CrossFit name. 

🎧 The landscape’s obviously changed. Tune in to hear what’s coming… and what to do before it’s too late.

Key Takeaways: 

• Intro (00:00)
• CrossFit popularity down 75% on Google Trends (02:00)
• CrossFit model easily copied by any gym (03:42)
• Business model needs hundreds of low-paying members (04:34)
• Coaches are often unpaid, lacking team structure (06:02)
• Aging clients seek lower-intensity personalized training (09:16)
• Semi-private training earns more with fewer clients (10:35)
• Custom programming is the highest client value (11:49)
• Most CrossFit gyms are barely profitable and unsustainable (15:04)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

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