Most gym owners would never hand over the keys to their business… but they’ll hand over their programming without a second thought.
It happens all the time – coaches making up workouts on the fly, tweaking things based on how they feel that day. Before long, they’re the ones controlling the delivery of the most important thing the gym offers. Meanwhile, a lot of gym owners don’t even realize it’s going on.
In this episode, Tim and Randy break down why letting coaches take the reins on programming is one of the biggest mistakes a gym owner can make. They explain why it damages your brand’s credibility and how it puts client retention at serious risk.
You’ll also hear how to fix it by creating a clear training philosophy and putting solid systems in place. That way, every client experience reflects your brand – not just your best coach’s personality.
If a coach has ever taken clients with them, or you’re concerned it might happen, don’t miss this episode.
Tune in now!
Key Takeaways:
- Intro (00:00)
- Programming is the product, not gear or music (01:46)
- Letting coaches program risks client loyalty (04:49)
- Your gym should own and store all workouts (07:59)
- Semi-Private Pro keeps workouts consistent (09:19)
- Educating clients bridges value perception gaps (13:25)
- Most gyms overlook the product, focus on ads (15:17)
Additional Resources:
- Schedule your SpringBoard call
- Stop the summer slump before it starts - slash membership freezes by 50%
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi Private Pro on us!
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- Switch to Semi Private course
- Business Accelerator Program
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