"We should have done this sooner."
That’s the first thing every gym owner says after switching from large group training to semi-private. No one ever regrets making the transition. The only thing they wish is that they had done it sooner.
It's easy to see why. Large group training feels comfortable. It’s familiar. It brings people in the door. But it also brings constant churn, price-sensitive clients, and endless headaches.
Semi-private training, on the other hand, attracts committed clients who pay more, stay longer, and actually value coaching. Instead of chasing 500 clients just to keep the lights on, you build a profitable business with 180. Less stress, higher revenue, better results.
Most gym owners hesitate because they fear losing revenue during the switch. That fear is valid – if you do it wrong. A poorly executed transition can wreck your business. But a strategic, phased approach ensures you never lose money.
We’ve done this over and over again, and every time, the gym owner ends up saying the same thing: "I wish I did this sooner."
Don’t make the mistake of waiting too long. In this episode, Tim and Randy break down exactly how to transition smoothly, profitably, and without looking back.
Key Takeaways:
- Intro (00:00)
- Why gym owners fear switching models (00:49)
- Phased approach to avoid revenue loss (01:47)
- Low-paying clients cause the most problems (05:09)
- Positioning semi-private as the premium option (07:53)
- Semi-private clients have 8x higher lifetime value (12:37)
- Common mistakes when transitioning (14:51)
- How to get expert help with the switch (16:21)
Additional Resources:
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- Business Accelerator Program
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