No Average

Most gym owners don’t realize how dangerous “average” really is.

It’s predictable and it looks safe. Manageable. But average is actually a trap – and it’s holding more gyms hostage than failure ever will.

Because once you land in the middle, you stop questioning it. The $25k months feel “normal.” The long hours feel “part of the job.” The slow grind becomes the expectation, and that ceiling hardens into reality.

The worst part is that average convinces you it’s good enough. That you’re working hard, doing all the right things, and this is just how the industry is.

Meanwhile, your profit margins are razor-thin, and your business is running you instead of the other way around.

There’s a reason some gyms break through and others stay stuck. It has nothing to do with luck, talent, or timing – and everything to do with what you let shape your belief system.

This episode is about tearing that ceiling down.

Tune in. Average doesn’t deserve you.

Key Takeaways: 

• Intro (00:00)
• Education trains people to be average (01:00)
• Fitness industry lacks innovation (04:39)
• Belief systems shape financial ceilings (06:06)
• Growth requires the right peer groups (07:43)
• Average Iron Circle gyms hit ~$75k (15:53)
• Business is choosing the right “hard” (21:44)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

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