Every year, it hits like clockwork – members walk in with that dreaded “Got a minute?” and hit you with the freeze request. Summer’s here, and with it comes the revenue dip that gym owners have been conditioned to accept.
But what if you didn’t have to?
In this episode, Tim and Zach share how they rethought their freeze policy after realizing it was quietly costing them over $100K a year. They talk about the simple shift from traditional freeze policies to a simplified two-tiered pricing model that increased their revenue and actually made members happier.
They also break down the two options they now offer, how they communicate the differences, and why giving people flexibility doesn’t mean losing money. Plus, they explain why most gyms have been handling freezes all wrong – and what to do instead.
If seasonal freezes have always felt like “just part of the game,” this episode offers a better path.
Tune in to learn how to stop your revenue rollercoaster once and for all!
Key Takeaways:
- Intro (00:00)
- Freeze requests spike every summer (01:00)
- Weekly billing increased freeze requests (03:50)
- Annual plan allowed 4-week freezes – backfired (05:30)
- Eliminating freeze benefit instead of raising rates (07:09)
- Break-even analysis proves open plan is still profitable (09:40)
- 50% of frozen members never return (12:17)
- Simplicity = better operations and higher profit (15:10)
Additional Resources:
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- Business Accelerator Program
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