The Holy Trinity of Your Fitness Model

You’ve got clients in sessions, your calendar’s packed, and on paper, things look solid. But behind the scenes, the team’s stretched thin, margins are tight, and the business still leans on you to hold it all together. The harder you push in one area, the more something else gives out.

Most of the time, it’s not a marketing problem. It’s not a staffing problem. It’s the model. And when your model isn’t built to serve the right people in the right way, everything feels harder than it should.

In this episode, Randy and Zach introduce a simple but powerful framework every gym owner needs to understand: the Holy Trinity. It’s the idea that your fitness business must benefit three groups equally – the owner, the coaches, and the clients – or it’s only a matter of time before things break down.

They’ll break down how to look at your systems through this lens, where things tend to get off track, and what to adjust if you're trying to build something that runs more efficiently and holds up as you grow.

Give this one a listen – it’s a solid step toward making better decisions, cutting out unnecessary friction, and building a model that actually works for the long haul.

Key Takeaways: 

• Intro (00:00)
• The Holy Trinity: Owner, Coaches & Clients (01:23)
• Unlimited training improves retention and scalability (04:11)
• Coaches need full-time schedules to stay engaged (05:43)
• The 5-question matrix to evaluate decisions (08:16)
• Six-week challenges attract but don’t retain clients (11:44)
• Semi-private model supports retention and staff stability (14:54)
• Coaches are like clients: they need career paths (20:28)
• Springboard clients succeed by letting go of old habits (23:02)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

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