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July 7, 2025 59 mins

[EXPERT VOICES, UNFILTERED]

Let’s be real: if you’re drowning in to-dos, secretly cursing your inbox, and wondering how the heck everyone else seems to “do it all,” this episode is your warm hug and loving kick in the ass.

This week, I’m sitting down with the brilliant and hilarious Emily Reagan—freelance marketing coach, founder of the Unicorn Digital Marketing Assistant School, and mom of four (yes, FOUR). 

She’s built her business by helping overwhelmed women turn their random skill sets into profitable freelance careers—and she’s here to help you stop wearing all the hats in your business.

We dive into:

  • Why delegating before you feel ready is actually the secret to growing faster (and saner)

  • What to outsource first based on your energy, time, and goals

  • The mindset shift you NEED to make if you're moving from solopreneur to CEO

  • The biggest mistakes people make when hiring their first VA (and how to avoid them)

  • What a VA can do (and what they’re not supposed to do... ahem, design your website + write your copy + book your dentist appointment)

Emily also shares how she built a lean, flexible team to support her limited work hours (think: 10:30 to 2:30 workdays), why she pays her contractors more than herself (yep), and the exact SOP she recommends every business owner create before they hire.

Spoiler: You’re probably not too early to start hiring—you’re just overwhelmed and need permission to let go.

🎧 Tune in, take notes, and DM Emily “MEG” on Instagram @emilyreaganpr to get her plug-and-play SOP template—so you’re not reinventing the wheel when you finally bring on that dream hire.

 


 

LINKS & RESOURCES:
→ DM “MEG” to Emily @emilyreaganpr for her free SOP Template
→ Learn more about finding your unicorn at https://emilyreaganpr.com/virtual-assistant/
→ Check out Emily’s podcast: The Marketing Freelancer: Unicorns Unite: https://emilyreaganpr.com/podcast/ 

 

MEG’S LINKS:

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