Business Reimagined with Danny Iny | The Mirasee Podcast

Business Reimagined with Danny Iny | The Mirasee Podcast

Business Reimagined with Danny Iny takes you behind the scenes each week with thought and industry leaders to see how they are reimagining business in their realm. From marketers to authors, bloggers to software startups and beyond, Danny digs into the deeper ways of thinking that shape the future of how business is done. The show is tight, information packed, and always leaves listeners with actionable and implementable tips and takeaways on topics ranging from Digital, Internet, and Social Media Marketing, to Content and Inbound Marketing, to Email Copywriting and SEO, to Branding and Buzz, to Entrepreneurship and Business Management. The podcast is led by Danny Iny, founder and CEO of Mirasee, and co-author (with Guy Kawasaki, Mitch Joel, Brian Clark, and many others) of the best-selling marketing book Engagement from Scratch! Mirasee began as Firepole Marketing in 2011, and in just the last few years has grown to a multi-million dollar business that leads a movement of entrepreneurs on a mission to do something amazing for themselves, for their families, and for the world.... Show More

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September 6, 2016 23 min
Whale vomit is gross. But being unique, relevant, and scarce isn’t. In fact, to maximize profits, those are the three things you need. How do whale vomit and business tie together? Today’s guest, Kevin Dubrosky, reveals the secret behind success in business, and the key is to be like whale vomit: unique, relevant, and scarce.  If you want to know why ‘whale vomit,’ you’ll just have to hear Kevin’s story. Discover: Why the richest of the rich douse themselves with whale vomit The 3 step verification that will measure your success potential How Blackberry could have taken Apple down but didn’t Keen insights on positioning your business, based on real life examples If you want to learn how to be like whale vomit… or rather, to be unique, relevant, and scarce, then you don’t want to miss this episode. KEY POINTS: At 6:00 – Kevin reveals the story of how whale vomit inspired his new book.  At 11:00 – Kevin explains how to find your uniqueness, or create it, based on 2 key factors: experience and offer.  At 13:30 – Dominoes has cornered the 30 minutes or less market; Kevin talks about why that works for them, regardless of the quality of their pizza.  At 16:30 – Kevin shares the story of how he tried to help Blackberry before their downward spiral, and the fatal mistake they made that could have been avoided.  At 20:00 – Danny and Kevin discuss the ridiculous price of his first edition book, and how you can get the 2nd version for much less, to help YOU become whale vomit.
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