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August 20, 2019 45 mins
I interviewed SEO Strategist Rob Goodison on how he got into the industry, what trends he is seeing in SEO and he provides some helpful SEO tips. There is a lot of noise in this space however after working with Rob over the past 3 years I’ve found him to be helpful and accurate when it comes to SEO and Google.   The main areas Rob looks at when he working on SEO for clients are:  On-Page SEO - The process of crafting your website to answer the search’s needs through content and/or other technical practices.  Technical SEO - Involves improving how well your website performs, fixing critical errors and issues that negatively impact your website.  Off-Page SEO - Off-Page SEO focuses on websites that link to your site and its content to build authority and trust.  Content Marketing - Involves creating engaging content that appeals to your target audience and drives traffic.  SEO tips and resources:  Rand Fishkin (Moz) - https://www.linkedin.com/in/randfishkin/  Moz - https://moz.com/blog  Moz Beginners Guide to SEO - https://moz.com/beginners-guide-to-seo  Neil Patel - https://neilpatel.com/  Backlinko - https://backlinko.com/  Brian Dean (Backlinko) - https://www.linkedin.com/in/brianedean/  Seventy7 Guide to SEO - https://www.seventy7group.com/beginners-guide-to-search-engine-optimisation-seo/  Everyone Hates Marketers -  https://everyonehatesmarketers.com/  Louis Grenier (Everyone Hates Marketers) - https://www.linkedin.com/in/louisgrenier/  SEO SAS Podcast - https://podcasts.apple.com/us/podcast/seo-sas/id1444750575  Teen uses smart fridge to tweet after mum confiscates phone - https://metro.co.uk/2019/08/14/teen-uses-smart-fridge-to-tweet-after-mum-confiscates-phone-10569110/ We hope you enjoy the episode and if you have any questions or follow up please contact me or Rob - https://www.linkedin.com/in/robert-goodison-61418438/  SUBSCRIBE -  Spotify - https://open.spotify.com/show/4OIWcXUCgYns1I5o7MJaBu Apple Podcasts - https://itunes.apple.com/us/podcast/caseydigital-podcast/id1451643380  Connect with the host, Paul Casey: @caseydigital on Instagram Paul Casey on LinkedIn @casey_digital on Twitter
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